Connect with us

Asia

How iQOO’s Hunt For India’s Next Big Gaming Streamer became the biggest platform to spotlight upcoming streamers across 2.5k+ participating YouTube channels and 2M+ live audiences

Published

on

Reading Time: 4 minutes

Gamers and streamers are burgeoning in the country and the numbers are increasing exponentially. This new behavioural change is a trend watched closely by platforms and brands since the audience for these streamers are the most coveted – youth. Engagement rates are unique to just this medium.

There are stories of gamers and streamers from modest backgrounds who have made it big by being good at two things – esports and entertainment. So what is a “raid?” A raid is when a YouTuber/ Streamer with a significant following, asks his/ her viewers to go and watch another creator’s live stream. Case in point –  GamerFleet. A young man from Haldwani, Uttarakhand who was streaming to double digit audiences when he was ‘raided’ by Samay Raina. After the raid, he continued to grow organically not just because of his personality and collaboration with Samay Raina and Tanmay Bhat. Cut to a few months later and GamerFleet has over a million subscribers. This is the beauty of a ‘raid’.

So Raid Nights was born. This is the brainchild of Tanmay Bhat in partnership with iQOO – a phone company that puts the gamer before the game. The idea was executed by OML Entertainment with technical partners – Sky eSports. This property was only possible by the power of the platform that is YouTube. Tanmay Bhat, Samay Raina and GamerFleet have been online every Friday evening for the last one month with their new live-streaming property,  iQOO Raid Nights. The three content creators (Also known as raid bosses) presented a once in a lifetime opportunity to aspiring gaming streamers where they would raid the YouTube channels of upcoming streamers asking their subscribers to tune in and watch the live-stream of the channel they would raid, resulting in the aspiring creators seeing increase in live-streaming numbers like never before.

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Here’s how iQOO Raid Nights happened.

Every Friday from 25th June to 23rd July there were 4 rounds of qualifiers and a grand finale. Participants would stream live on their YouTube channel using the hashtag #iQOORaidNights and the raid bosses would randomly pick and choose which channel they wanted to raid. 2.4k YouTube channels garnered over 8.9k user-generated videos in this time, hoping they would get “raided.”  The winners were chosen via a YouTube poll where the audience voted for their favourite performers. Two winners from each qualifier episode won a cash prize of Rs. 20,000 and an iQOO 7 Legend phone. There were super interesting performances and channels that the viewers came across. Some channels that captured people’s imagination were Gamer Mummy – A mother of two young adults who streams Minecraft everyday, kukZy Gaming – a gamer who also raps and beatboxes while playing the piano at the same time, Matata QHouse – who did hybrid dance performances with a mix of pre-recorded footage, visual effects and live webcam.

The winner of the first edition of iQOO Raid Nights was Mechanical Pandey – an entertainer who did a rap and dance performance. He also performed a short sketch of him doing random things and being beaten up by his mother which got huge laughs from the audience. The winner got a gaming setup worth Rs. 2,50,000 as the grand prize. The runner-ups were Shiny Kash – A gamer + rapper and The He Man Show – A streamer who lives in his shop and streams every night. He had created special art pieces for iQOO Raid Nights featuring the faces of the raid bosses.

iQOO Raid Nights was hosted by Tanmay Bhat, Samay Raina and GamerFleet on their respective YouTube Channels and was coordinated and executed by OML Entertainment.

Quotes:

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Tanmay Bhat – Raid Nights is something that I’ve always wanted to do at scale. It was great to see that brands like iQOO and YouTube supported this property. The creativity that some streamers bring to the table is something that the audience must discover. One of my favourite channels from this edition was Matata QHouse. Their creativity and performance in the qualifiers just blew my mind

Samay Raina – Live Streaming suddenly grew during Covid quarenatines and many creators tried to showcase their characters and personas on stream although they couldn’t reach out to more people.  I’m glad iQOO Raid Nights helped these creators gain a massive amount of reach and an opportunity to showcase their talent. It was a great feeling watching people showcase their unique, unrecognised talent everytime we would raid them. Much love to iQOO for supporting us with this property

GamerFleet – One day I was just randomly streaming with about 500 views and suddenly it shot up to 5,000. That was when Tanmay Bhat raided me as a part of the initial stages of Raid Nights a few months ago. That particular raid helped me garner a lot more reach than usual and then a lot of people started following my content and started tuning in live while I stream. This is exactly what iQOO Raid Nights did with all the streamers who were a part of it. When you have a small channel and your watching increases, the YouTube algorithm sees that the channel is performing better and it recommends the channel more often. I really loved all the channels we raided, but Matata QHouse was my favourite one

Mechanical Pandey (Winner) – iQOO Raid Nights helped me quite a lot in terms of expanding my reach and discovering my creative abilities. I’m glad to have been a part of this wonderful event and I also believe Tanmay-bhai and Samay-bhai would want to stream with me in the future which I’m really looking forward to. My YouTube numbers increased tremendously and I’m glad a lot of people have now discovered me and my craziness. I’d really like to thank all the people who voted for me, and primarily Tanmay-bhai, Samay-bhai and Fleet-bhai for tuning in to my channel in the middle of all the 1500 channels that were streaming in the week I had participated, and giving me an opportunity to entertain and bring smiles on about 1 lakh people’s faces across 2 streams. I’m super excited to get my hands on the new gaming setup that I’ve won.

Gunjan Arya (CEO, OML Entertainment Pvt. Ltd.) – We are always on the lookout for upcoming talent that we can support, and have been bullish on online gaming for some time now. We’re super thrilled to have partnered with iQOO and YouTube in a way that is not only rewarding for the brand and the platform but for the online gaming space as a whole. The power of Creators + Brand + Platform really came together for a proper OP moment. Tanmay’s guidance and the super Samay and GamerFleet to boot have been invaluable collaborators. We came across a lot of new streamers including the incredible Gamer Mummy through the campaign and we will continue to do a lot more of this.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Powered by WPeMatico

Continue Reading
Advertisement

Asia

Hero Esports Announces Venues for ACL Grand Finals 2025

Published

on

hero-esports-announces-venues-for-acl-grand-finals-2025
Reading Time: < 1 minute

 

Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.

The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.

“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.

The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.

Continue Reading

Asia

LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

Published

on

leading-scores-app-livescore-eyes-asia-growth-with-expanded-brand-presence-in-thailand
Reading Time: 2 minutes

 

LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.

This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.

In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.

To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.

Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.

Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”

“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”

The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.

Continue Reading

Asia

ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025

Published

on

zitro-to-showcase-concept-cabinet-line-and-new-games-at-g2e-asia-2025
Reading Time: < 1 minute

 

As excitement builds for G2E Asia 2025, Zitro is set to make a powerful statement with the debut of its all-new CONCEPT cabinet line alongside a portfolio of new, tailor-made game titles designed specifically for the Asian gaming market. This year’s lineup reflects Zitro’s continued evolution as a key player in gaming innovation, offering both cutting-edge hardware and captivating content.

Among the titles on display will be Legendary SwordTriple Charm JourneyFairyland QuestKing Fu FrogMerging Fu PotsLucky Vaulty, and Cash Totems—each developed with exciting features, enhanced with rich narratives, and high-quality multimedia to elevate player engagement across diverse markets.

Zitro’s rising influence in Asia is evident. The company’s recent expansion in the Philippines—where Zitro’s slot games are among the top performers in casinos within Entertainment City—underscores its rapid success in the region.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We are proud to showcase our latest innovations at G2E Asia 2025,” said Sebastián Salat, President International of Zitro. “Our commitment to the Asian market remains steadfast, and we are confident that our player-centric products—crafted with deep understanding of the region’s vibrant gaming culture—will resonate with both operators and players. The introduction of our CONCEPT cabinet line and ambitious 2025 game release roadmap in place marks a new chapter for Zitro in this market, and we look forward to sharing it with the Asian gaming community.”

The post ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025 appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania