eSports
Fantasyexpo has acquired PGL Major Stockholm 2021 broadcasting rights in eight central European countries
Gaming agency Fantasyexpo has acquired broadcasting rights to PGL Major Stockholm 2021, one of the most important esports events this year. Counter-Strike fans from Poland, Lithuania, Latvia, Estonia, Czech Republic, Slovakia, Bulgaria and Romania will have access to professional live relations in their native language.
PGL Major Stockholm 2021 is the only major-tier Counter-Strike tournament this year and therefore the most prestigious one. On that account, it guarantees the vastness of positive emotions aggravated by the unique LAN-experience atmosphere. Historically, events of this prestige have attracted an average of 500,000 viewers, who over the course of three week tournaments have generated approximately 50,000,000 hours. According to forecasts, this time up to 1,500,000 viewers will gather in front of screens at peak time.
To respond to the esports fans expectations, the Fantasyexpo agency has acquired exclusive broadcasting rights for the PGL Major Stockholm 2021 in eight countries: Poland, Lithuania, Latvia, Estonia, Czech Republic, Slovakia, Bulgaria and Romania. The tournament will take place at the turn of October and November this year. Fantasyexpo will take advantage of their extensive broadcasting experience gained on the domestic market but also through their involvement in international projects such as European Development Championship or BLAST Rising. Moreover, the agency can boast of the organization of the broadcasts from previous major-tier tournaments just as MLG Columbus 2016, ELEAGUE Atlanta 2017, PGL Major Kraków 2017, FACEIT London 2018 or StarLadder Berlin 2019.
“We are constantly setting the achievement bar higher and higher. The organisation of broadcasts for so many fans, in eight different languages, is surely a jump to a higher level for our agency. It is a great challenge not only for our studio but for the entire team cooperating with commercial partners and media.” – Krzysztof Stypułkowski, Co-Founder of Fantasyexpo
It is another cooperation between Fantasyexpo and PGL. The agency recently announced that it has obtained the status of the official and, above all, exclusive marketing and business partner of PGL, which entitles it to service and acquire advertising partners for local and global broadcasts.
Through commitment and creative implementations, the company can offer several versions of the HUD (graphic interface) in CS:GO or multimedia plugins adapted to the requirements of partners. The agency was awarded a silver Mixx Awards for the action “KFC on CS:GO maps 2”, which mainly consisted of showing the client’s graphics directly in the game. Thanks to the acquired knowledge, the team knows how to modify the map in such a way as not to disturb the players in the game and to make it convenient for viewers. Apart from the Polish production team, only the English-speaking commentators and the Chinese team were granted such a privilege.
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Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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