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Demonstrates ongoing commitment to platform following initial five game releases 

Huawei, the leading global technology company, has announced that CrazyLabs, the top 3 hyper-casual mobile games developer and publisher, just released a further four of its popular titles onto AppGallery.  

This move comes after the success of its initial five titles, Coin RushRun Sausage RunDentist BlingASMR Slicing and Soap Cutting, which were listed in October last year. It is another indication of how important the development and potential of AppGallery is becoming to international game developers.  

Earlier this month Huawei announced that Rovio was listing Angry Birds 2 and that Playrix had launched Manor Matters to add to its portfolio of popular brain-teasers now accessible to 540 million monthly active users on AppGallery.  They join an expanding group of developers that are helping to make gaming the fastest growing category on the platform.  

“Some of the hottest gaming companies in the world are eyeing AppGallery and seeing the potential it offers to reach millions of previously untapped consumers” commented Elliot Hollander, Head of Developer Relations in Israel, CEE & Nordic, Huawei Consumer Business Group. “We are seeing a consistent interest in ensuring that popular games are available to Huawei users. The ease with which developers can do this in partnership with us on AppGallery only makes the process easier.” 

Israel-based CrazyLabs is aiming to reach out to Huawei’s global audience with two simulation games, Acrylic Nails! and Tie Dye while Light-It-Up is an addictive jumping game. The fourth title is Phone Case DIY, a simulation game for personalising smartphones.  

The company has benefited from Huawei’s technical support throughout the integration of its games onto AppGallery, which makes it simple and fast to adapt existing games to the platform.  

To enhance the process, CrazyLabs has incorporated several kits for use on HMS, Huawei’s proprietary mobile services platform. The Account Kit, which provides developers with simple, secure and quick sign-in and authorisation, the Ads Kit, a monetization service which allows CrazyLabs to build its audience and display high quality ad content to them within the game, and the Wallet Kit, which enables users’ loyalty cards, gift cards and coupons to be accepted.  

Michal Issachary, VP Games and Operations at CrazyLabs said: “We see this as a long-term partnership in which we can grow our customer-base now that AppGallery draws more and more users. We have been impressed by the commitment shown by Huawei to releasing our games, and the support we have been given. It’s good to have another solid app distribution channel, which exposes us to new gamers and creates healthy competition in the market.”  

As one of the world’s fastest-growing app marketplaces, AppGallery strives to partner with leading brands and gaming developers, like CrazyLabs, whose titles attract the biggest global audiences. This is allowing the platform to list a constant stream of exciting, challenging and entertaining content, connecting users with the games they most want to play and developers with a new and previously untapped customer-base.  

AppGallery’s game category has grown by 500% since last year with games being accessible by Huawei users in 170 countries and regions. AppGallery is now also working closely with 4 million registered developers to constantly bring new content to the platform, with over 134,000 apps integrated with HMS now available.   

 

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