Central Europe

Majority of German games companies are actively committed to environmental and climate protection

Published

4 years ago

June 23, 2021

George Miller

Reading Time: 3 minutes

• About 80 per cent of German games companies place importance on protection of the climate and environment

• game becomes associate member of Playing for the Planet Alliance

• game association office works climate-neutrally

Environmental and climate protection play an important role in the games industry in Germany, as shown by the results of a current survey by game – the German Games Industry Association, which were presented today at the association’s general meeting. About 80 per cent of the games companies surveyed indicated that they place importance on protection of the environment and climate. Along with developers and publishers, these companies include many other actors in the games industry such as esports event organisers, educational establishments and service providers. Currently, 76 per cent of games industry companies are involved in projects to promote more sustainable business practices – for example, the reduction of energy consumption for power and heating, the use of green electricity and the separation of waste, among many further measures. Companies organise their ecological efforts in wide-ranging ways. Some designate small internal ‘green teams’ to develop and implement their environmental and climate protection measures, whereas others leave these measures directly in the hands of company management.

‘The games industry is aware of the enormous societal challenge posed by climate change, and we’re working in various ways to contribute to fighting its effects,’ says Felix Falk, Managing Director of game. ‘This extends from more sustainable business practices in game development, to eco-friendly packaging concepts, to raising sensitivity for environmental and climate protection by making them themes in the games themselves. For game as an association, environmental and climate protection is a special concern. For this reason, we have thoroughly examined and optimised our work processes so that the association office is now working climate-neutrally itself. Sustainability and environmental protection are decisive issues for society as a whole, and we in the games industry are determined to make our contribution, now and in the future, through further projects and ideas.’

game joins Playing for the Planet Alliance

The game association has joined the Playing for the Planet Alliance as an associate member in order to further strengthen its public stance on environmental and climate protection. With its Letter of Commitment game commits itself among other things to measure its environmental impact on a yearly basis, to implement measures that will allow game to reach full climate neutrality in 2021, which has already been achieved, or to help members and games businesses understand how they can reduce their impact on the environment.

The Playing for the Planet Alliance was launched by a group of the world’s largest games companies in September 2019 during the UN Climate Summit and made possible by the UN Environment Programme. To become a member of the alliance, the applicant must commit itself to various initiatives ranging from CO2 reduction to reforestation projects and the avoidance of plastic.

For further information on the Playing for the Planet Alliance, please go to https://playing4theplanet.org/

About the survey data

The members of game – the German Games Industry Association are surveyed for game’s industry barometer. Our 330-plus members include game developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome

Published

13 hours ago

October 24, 2025

Niji Narayan

mr.booster-to-showcase-growth-driven-marketing-solutions-at-sigma-central-europe-2025-in-rome

Reading Time: < 1 minute

Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.

Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.

“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.

At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.

This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.

mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.

The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.

Betsson Group

Betsson to Attend SiGMA Central Europe 2025

Published

3 days ago

October 22, 2025

Niji Narayan

betsson-to-attend-sigma-central-europe-2025

Reading Time: < 1 minute

Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.

Betsson Group Joins the Stage at SiGMA Central Europe

Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.

4 November | 10:15–10:45 CET

Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group

Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets

This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.

4 November | 13:20–13:35 CET

Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group

Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World

Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.

The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

Central Europe

Palasino Group Preparing to Open Fourth Czech Republic Casino

Published

3 days ago

October 22, 2025

Niji Narayan

palasino-group-preparing-to-open-fourth-czech-republic-casino

Reading Time: < 1 minute

Palasino Group has revealed it will soon open its fourth casino operation in the Czech Republic.

The Hong Kong-listed casino operator was previously part of global real estate giant Far East Consortium – itself a partner and substantial shareholder of Australia’s Star Entertainment Group – before being spun off as a separate entity in March 2024.

In a social media update, Palasino said that the new branch, Palasino Mikulov, is scheduled to open in the coming months with construction already well underway.

The casino will, it added, feature a “modern, design-forward interior – bright, airy and welcoming” as well as a “premium gaming selection” including a wide range of slot machines and live table games such as roulette, blackjack and poker. The casino will also host a bar, buffet restaurant and social spaces

Mikulov, located close to the Austrian border, is described as a popular destination for both local and international visitors.

The group’s existing casinos include Palasino Excalibur City in South Moravia, Palasino Wullowitz in South Bohemia and Palasino Furth im Wald on the Bavarian and Czech border. It also operates five hotels.

The post Palasino Group Preparing to Open Fourth Czech Republic Casino appeared first on European Gaming Industry News.