Central Europe
Hamburg Prototype Funding 2021: € 252,000 for 6 games projects in first funding round
The location initiative Gamecity Hamburg supports six promising games projects with a total of 252,000 euros. The non-repayable grant will enable the selected start-ups from Hamburg to develop prototypes in order to position themselves in the growing global games market. A total of 23 game developers and companies have applied with their projects for the 1st funding round 2021. The quality and number of applications shows the great potential of Hamburg as a games industry hotspot. The application phase for the second funding round 2021 will run from August 30 to October 18.
Dr. Carsten Brosda, Hamburg’s Minister of Culture and Media: “Hamburg is one of the leading games industry hubs in Europe. To maintain this position, the Senate of the Free and Hanseatic City of Hamburg provides tailored support to the games industry, through the Prototype Funding program and other measures. It gives studios and developers who plan to start up, settle or open a branch in Hamburg the opportunity to develop and implement their ideas here and thus further strengthens Hamburg as a business location. The projects submitted this year were once again convincing through their multitude as well as their high quality and demonstrated the large potential of the games industry location Hamburg.”
“After we were able to launch the new Hamburg Prototype Funding and our Games Lift Incubator in 2020, this year already shows how well these two funding instruments work together. For example, Crumbling is the first game project to receive prototype funding that has previously successfully completed our incubation program. With the help of feedback from our mentors, the team has made a great leap forward and developed a convincing concept for the game and a marketing plan around an innovative virtual reality game mechanic,”, says Dennis Schoubye, Project Lead Gamecity Hamburg.
The application phase for the funding ran from March 29 to May 17. In an online pitch day, a pre-selection of the best project teams presented their ideas to the awarding committee.
The awarding committee, consisting of Hamburg games industry experts Nina Müller (Head of Publishing Goodgame Studios), Michael Schade (Co-Founder and CEO ROCKFISH Games), Valentina Birke (Project Manager Super Crowd Entertainment), Jens Unrau (Head of Department Media and Digital Economy of the Ministry of Culture and Media in Hamburg) and Dennis Schoubye (Project Lead Gamecity Hamburg) made the funding decision for the six projects.
In addition to a convincing presentation of the project and team, other criteria such as feasibility, promotion of young talent, location effect and market potential were factored in in the decision. A further prerequisite for funding from the Hamburg Prototype Funding is that the funded teams must be based in Hamburg or relocate to Hamburg if funding is approved, or open a branch office in the city.
The funded projects:
- THE INVITATION by tool1 – 60,000 euros
- ARC BREAK by SpiceVR – 50,000 euros
- Rocket Science GONE WRONG (working title) by James Rucks & Clemens Runge – 48,000 euros
- Crumbling by Team Crumbling – 39,782 euros
- The Hunt for Epic Treasure (working title) by Elecular – 35,200 euros
- Fantasma Ville by Torito Games – 19,140 euros
For the first time, there will be a second round of prototype funding in the current year 2021. Further teams of developers will be able to apply for funding for their project prototypes from August 30.
Further information on the Hamburg Prototype Funding can be found at: https://www.gamecity-hamburg.de/funding/
The application phase for the Games Lift Incubator will start on June 21. In this second funding program under the umbrella of Gamecity Hamburg, teams are supported with up to 15,000 euros and a three-month coaching and mentoring program by experienced, international experts from the games industry. All information about the Games Lift Incubator is available at: https://www.gamecity-hamburg.de/incubator/
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Central Europe
SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene
SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„
Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”
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Central Europe
25 years of ZEAL: A quarter century of online lottery in Germany
- From living room start-up to online market leader
- Ambitious growth targets and innovative product ideas
ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business.
“We are very proud of a quarter century of ZEAL,” says Helmut Becker, CEO of ZEAL. “What began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.”
From start-up to international group
ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet – with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEAL’s brands every month.
“As one of the founders, I am particularly happy about ZEAL’s success story,” says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. “When we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germany’s leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.”
Continuing to grow in the core business, developing new business areas
Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the company’s core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.
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Central Europe
NOVOMATIC once again honored with the “Business Superbrands Austria Award”
The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.
The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”
András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”
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