Gaming

Death Wish Coffee Company joins forces with FACEIT to keep gamers caffeinated

Published

5 years ago

May 19, 2021

Reading Time: 3 minutes

Known as the “World’s Strongest Coffee,” the partnership marks the brands first move into competitive gaming as it look to energise the North American FACEIT community

Leading competitive platform for online multiplayer games, FACEIT, is excited to announce its partnership with Death Wish Coffee, a brand renowned for making the World’s Strongest Coffee. The partnership will be exclusively for US-based players and marks the brand’s first move into competitive gaming as they look to showcase their products to help gamers improve their performance and fuel their aspirations. Together, the brands will offer FACEIT CS:GO players new missions, community events and unique opportunities to win Death Wish Coffee.

With 20 million users and 40 million hours spent on the platform each month, FACEIT houses the largest competitive gaming community. From amateur to pro players looking to rise up the ranks and hone their skills, FACEIT hosts some of the biggest games in the world including; Counter Strike: Global Offensive (CS:GO), Dota 2, Rainbow Six Siege and more. The partnership aims to connect the community to a brand whose products are double the strength of the average coffee and designed to boost energy levels and enhance performance.

Death Wish Coffee products vitalise body and mind, to help players focus on the game, without added sugar and unhealthy side effects. Their Ready-To-Drink line includes a slightly sweetened cold brew, black cold brew, and the World’s Strongest Latte, which just launched in April 2021. All of their canned Ready-To-Drink products are USDA organic and pack 300mg of caffeine in a single 8oz can, the optimal fuel for any gamer to get the boost they need.

Death Wish Coffee has grown from a small business born out of the basement of a coffee shop, to winning an ad placement in the Super Bowl 50. In 2018 and 2019, the brand sent their coffee to the International Space Station to fuel the astronauts, rocketing Death Wish Coffee from The World’s Strongest Coffee to the Strongest Coffee in the Galaxy. Boasting 15,000 stores across North America they are consistently ranked in the top coffee and grocery products on Amazon.

Now Death Wish Coffee looks to build their presence in gaming and will work with FACEIT to connect to their North American CS:GO community. Players will be able to take part in a series of missions, community nights and sweepstakes to win discounts and three months or one year’s worth of free coffee to elevate their game.

Jeff Ayers, Digital Media and Broadcasting at Death Wish Coffee comments: “At Death Wish Coffee, we are not just the makers of ‘the World’s Strongest Coffee’, we are a lifestyle brand. We want to fuel people’s passions from the moment they wake up and throughout the day, which is why we have chosen to partner with FACEIT, who have a strong community keen to improve their gaming performance.”

“As esports and gaming are becoming larger and more visible, we realise that gamers need two things: the fuel to keep gaming and a brand that is as bold as they are. Death Wish Coffee provides all of FACEIT’s community of gamers and esports players with both a great product and brand they can get behind.”

Michele Attisani Co-Founder and CBO of FACEIT comments: “Death Wish Coffee has a fantastic brand identity and mission that we feel aligns with our own values. Their approach naturally resonates with competitive gaming which can be high octane, energetic and fun. Most importantly their products don’t include chemicals. Our community competes together for hours at a time so it’s important that whatever they are picking up to eat or drink is as natural as possible.”

Crash Games

Evoplay launches Caramelo Dog Lucky Run crash game for Brazil

Published

5 days ago

May 27, 2026

Wladimir P.

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Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.

The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.

Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.

Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.

Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.

“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”

The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

Published

1 week ago

May 25, 2026

Wladimir P.

s8ul-streamer-payal-dhare-and-ownd!-launch-gamer-curated-fashion-capsule

S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Berkley Egenes

Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events

Published

2 weeks ago

May 21, 2026

GamingAmericas.com

xsolla-brings-creator-strategy-and-game-commerce-expertise-to-toronto’s-leading-industry-events

Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.

At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.

Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.

Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.

In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.

In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.

“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.

“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.

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