Gaming
Death Wish Coffee Company joins forces with FACEIT to keep gamers caffeinated
Known as the “World’s Strongest Coffee,” the partnership marks the brands first move into competitive gaming as it look to energise the North American FACEIT community
Leading competitive platform for online multiplayer games, FACEIT, is excited to announce its partnership with Death Wish Coffee, a brand renowned for making the World’s Strongest Coffee. The partnership will be exclusively for US-based players and marks the brand’s first move into competitive gaming as they look to showcase their products to help gamers improve their performance and fuel their aspirations. Together, the brands will offer FACEIT CS:GO players new missions, community events and unique opportunities to win Death Wish Coffee.
With 20 million users and 40 million hours spent on the platform each month, FACEIT houses the largest competitive gaming community. From amateur to pro players looking to rise up the ranks and hone their skills, FACEIT hosts some of the biggest games in the world including; Counter Strike: Global Offensive (CS:GO), Dota 2, Rainbow Six Siege and more. The partnership aims to connect the community to a brand whose products are double the strength of the average coffee and designed to boost energy levels and enhance performance.
Death Wish Coffee products vitalise body and mind, to help players focus on the game, without added sugar and unhealthy side effects. Their Ready-To-Drink line includes a slightly sweetened cold brew, black cold brew, and the World’s Strongest Latte, which just launched in April 2021. All of their canned Ready-To-Drink products are USDA organic and pack 300mg of caffeine in a single 8oz can, the optimal fuel for any gamer to get the boost they need.
Death Wish Coffee has grown from a small business born out of the basement of a coffee shop, to winning an ad placement in the Super Bowl 50. In 2018 and 2019, the brand sent their coffee to the International Space Station to fuel the astronauts, rocketing Death Wish Coffee from The World’s Strongest Coffee to the Strongest Coffee in the Galaxy. Boasting 15,000 stores across North America they are consistently ranked in the top coffee and grocery products on Amazon.
Now Death Wish Coffee looks to build their presence in gaming and will work with FACEIT to connect to their North American CS:GO community. Players will be able to take part in a series of missions, community nights and sweepstakes to win discounts and three months or one year’s worth of free coffee to elevate their game.
Jeff Ayers, Digital Media and Broadcasting at Death Wish Coffee comments: “At Death Wish Coffee, we are not just the makers of ‘the World’s Strongest Coffee’, we are a lifestyle brand. We want to fuel people’s passions from the moment they wake up and throughout the day, which is why we have chosen to partner with FACEIT, who have a strong community keen to improve their gaming performance.”
“As esports and gaming are becoming larger and more visible, we realise that gamers need two things: the fuel to keep gaming and a brand that is as bold as they are. Death Wish Coffee provides all of FACEIT’s community of gamers and esports players with both a great product and brand they can get behind.”
Michele Attisani Co-Founder and CBO of FACEIT comments: “Death Wish Coffee has a fantastic brand identity and mission that we feel aligns with our own values. Their approach naturally resonates with competitive gaming which can be high octane, energetic and fun. Most importantly their products don’t include chemicals. Our community competes together for hours at a time so it’s important that whatever they are picking up to eat or drink is as natural as possible.”
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FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
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“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
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