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Death Wish Coffee Company joins forces with FACEIT to keep gamers caffeinated

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Known as the “World’s Strongest Coffee,” the partnership marks the brands first move into competitive gaming as it look to energise the North American FACEIT community

Leading competitive platform for online multiplayer games, FACEIT, is excited to announce its partnership with Death Wish Coffee, a brand renowned for making the World’s Strongest Coffee. The partnership will be exclusively for US-based players and marks the brand’s first move into competitive gaming as they look to showcase their products to help gamers improve their performance and fuel their aspirations. Together, the brands will offer FACEIT CS:GO players new missions, community events and unique opportunities to win Death Wish Coffee.

With 20 million users and 40 million hours spent on the platform each month, FACEIT houses the largest competitive gaming community. From amateur to pro players looking to rise up the ranks and hone their skills, FACEIT hosts some of the biggest games in the world including; Counter Strike: Global Offensive (CS:GO), Dota 2, Rainbow Six Siege and more. The partnership aims to connect the community to a brand whose products are double the strength of the average coffee and designed to boost energy levels and enhance performance.

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Death Wish Coffee products vitalise body and mind, to help players focus on the game, without added sugar and unhealthy side effects. Their Ready-To-Drink line includes a slightly sweetened cold brew, black cold brew, and the World’s Strongest Latte, which just launched in April 2021. All of their canned Ready-To-Drink products are USDA organic and pack 300mg of caffeine in a single 8oz can, the optimal fuel for any gamer to get the boost they need.

Death Wish Coffee has grown from a small business born out of the basement of a coffee shop, to winning an ad placement in the Super Bowl 50. In 2018 and 2019, the brand sent  their coffee to the International Space Station to fuel the astronauts, rocketing Death Wish Coffee from The World’s Strongest Coffee to the Strongest Coffee in the Galaxy. Boasting 15,000 stores across North America they are consistently ranked in the top coffee and grocery products on Amazon.

Now Death Wish Coffee looks to build their presence in gaming and will work with FACEIT to connect to their North American CS:GO community. Players will be able to take part in a series of missions, community nights and sweepstakes to win discounts and three months or one year’s worth of free coffee to elevate their game.

Jeff Ayers, Digital Media and Broadcasting at Death Wish Coffee comments: “At Death Wish Coffee, we are not just the makers of ‘the World’s Strongest Coffee’, we are a lifestyle brand. We want to fuel people’s passions from the moment they wake up and throughout the day, which is why we have chosen to partner with FACEIT, who have a strong community keen to improve their gaming performance.”

“As esports and gaming are becoming larger and more visible, we realise that gamers need two things: the fuel to keep gaming and a brand that is as bold as they are. Death Wish Coffee provides all of FACEIT’s community of gamers and esports players with both a great product and brand they can get behind.”

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Michele Attisani Co-Founder and CBO of FACEIT comments: “Death Wish Coffee has a fantastic brand identity and mission that we feel aligns with our own values. Their approach naturally resonates with competitive gaming which can be high octane, energetic and fun. Most importantly their products don’t include chemicals. Our community competes together for hours at a time so it’s important that whatever they are picking up to eat or drink is as natural as possible.”

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UK Gaming Charity SpecialEffect to Receive Special Award at 20th BAFTA Games Awards

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BAFTA has announced that UK gaming charity SpecialEffect, will receive the prestigious Special Award at the 20th BAFTA Games Awards. The award, which recognises outstanding contributions to games, film and television, is one of the highest accolades bestowed by BAFTA. Dr Mick Donegan MBE, founder and CEO of SpecialEffect, will pick up the Special Award at the annual BAFTA Games Awards ceremony on Thursday 11 April.

In 2007, Mick Donegan founded SpecialEffect to help people with even the most severe physical challenges to access video games. The organisation uses specialised technology to enhance access to video games and creative self-expression for people with a wide range of Disabilities.

SpecialEffect’s success began as a result of the collaboration between Mick, a specialist in assistive technology and his son Bill, a keen gamer with a background in product design. Since its creation, the charity has grown to thirty employees, raising all their own funds, and has provided specialist one-to-one assessments and support to severely disabled people throughout the UK and beyond.

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Dr Mick Donegan MBE, SpecialEffect founder and CEO, said: “With a background in special education, I realised how much people with severe physical disabilities were missing out by not being able to play. I started SpecialEffect not only to help individuals to play video games but also to collaborate with the games industry to make their games more accessible ‘at source’. Since then, we have been privileged to be invited to share our ideas with more and more developers all over the world. Now, 17 years since SpecialEffect began, it’s an absolute honour for SpecialEffect’s work to be recognised by BAFTA.”

Emma Baehr, BAFTA executive director of awards and content, said: “SpecialEffect’s work is essential to the games world and is hugely deserving of a BAFTA Special Award. Their innovative and supportive approach to making games accessible drives progress within the industry, collaborating with developers and studios on new technologies to make games within reach to more people. We look forward to honouring their contribution to games at the ceremony on Thursday 11 April.”

Throughout the years, SpecialEffect has been involved in collaborating with Xbox, Sony and Logitech, to help design accessible controllers and a switch kit, enabling thousands more severely disabled players to access their games using a wide range of control devices. They have also worked with games studios and developers to help make their games more accessible. The organisation also developed EyeMine, a freely downloadable gaze-controlled interface to enable players to enjoy Minecraft through gaze-control alone.

Later this year will see the rollout of their EyeGaze Games (currently available on PC only) onto Android and iOS, games designed to be fully accessible for people with physical disabilities, whether they use gaze control, joysticks, switches or gamepads.

The post UK Gaming Charity SpecialEffect to Receive Special Award at 20th BAFTA Games Awards appeared first on European Gaming Industry News.

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Industry heavyweights all set for biggest ever Indian Gaming Tradeshow

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This year’s Indian Gaming Tradeshow, featuring the Digital Play Summit (DPS), will showcase more of the industry’s most high-profile operators than ever before, alongside a formidable line-up of its major providers.

Stand-out performers like iGT, Everi, Konami, Playtech, Chalkline, Continent 8, and GBank, as well as other stakeholders such as DraftKings and Fanduel, will be exhibiting at the Anaheim Convention Center, California, from April 8-11.

For the first time the 2024 event will also demonstrate tribal gaming’s adherence to player protection with the launch of a Sustainable Gambling Zone (SGZ).

The SGZ will be a focal point for collaboration where companies can discuss best practices, learn about the latest research and discover innovations in the area of harm prevention and long-term business and industry sustainability.

Presented as a physical area on the DPS show floor, it will feature kiosks where organizations committed to responsible gambling and players’ health will exhibit their services, products and tools.

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The SGZ is supported by IGT and endorsed by the National Council on Problem Gambling, Massachusetts Council on Gaming and Health and The International Center for Responsible Gaming who were also among the first groups to confirm their presence with a kiosk.

The initiative, previously known as the Consumer Protection Zone at ICE London but unique for a North American gaming event, invites other organizations that put responsible gambling at the core of their practice to show their support.

Further exhibitors, sponsors and supporters of this key event in the industry calendar are expected in the next two weeks, all set to explore the incredible opportunities for growth in tribal gaming.

Ernie Stevens, Jr, Indian Gaming Association Chairman, said: “We’re delighted to have compiled such an expansive list of exhibitors as our stakeholders play a vital role in moving this industry forward, and positive progression is at the core of everything we do at the IGA.

“A key part of that is everybody working sustainably and progressively. The Sustainable Gambling Zone at Digital Play Summit is the perfect vehicle for that message and is a fantastic initiative.

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“We’re excited to welcome exhibitors and visitors new and time-served to Anaheim to discover more of what we stand for and how working Indian country offers the opportunity to reap tangible rewards.”

Registration for the DigitalPlay Summit is included in all conference and tradeshow registration packages for the Indian Gaming Tradeshow & Convention.

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Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

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David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

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From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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