Cryptocurrency
Global Gaming Marketplace Kinguin Partners With Immutable X
Offering 10 Million Gaming And esports Customers Access To The Most Advanced Platform For NFTs
Immutable X, the first layer-2 scaling solution for NFTs built on Ethereum, forms a partnership with Kinguin, a leading global video games marketplace, with over 10 million registered users. Both companies share a vision to create a new lightning-fast, low-cost, and eco-friendly NFT marketplace for gamers.
NFTs are essentially an evolution of digital ownership, a concept already familiar to gamers. Early NFT projects largely consisted of static images and art, while innovations in the space have led to the proliferation of dynamic digital collectibles, including trading cards, digital art, and other in-game items.
Unlike digital items of the past, the minting of digital collectibles in the form of NFTs enables verifiable ownership, uniqueness, and scarcity. NFT game items cannot be taken away from you by game developers, and can be sold for real money. The top NFT-centric projects, including popular games like Gods Unchained, Axie Infinity, and Aavegotchi, have experienced explosive growth, producing over $750 million in secondary sales volume in Q1 of 2021.
The Kinguin team is aiming for technical excellence in the build-up to their NFT offering that will include NFT Gaming Cards and more blockchain products in parallel to their existing digital marketplace, focused on games and software. Working closely with partners, game developers, influencers and gamers, Kinguin will welcome customers to the world of NFTs in a way that feels familiar and is easy to use from day one. Kinguin’s influence in the esports world spans from sponsoring major Counter Strike leagues, and they are well known for their Kinguin Esports Performance Center and Kinguin Esports Lounge in Europe.
“We are excited to partner up with Immutable X to bring innovative NFT offerings to gamers and eSports enthusiasts worldwide. We see the ultimate value in creating new rich experiences and functionality to these global communities”, said Viktor Romaniuk Wanli, Founder and CEO at Kinguin.
Immutable X was created by Immutable, the team behind one of Ethereum’s highest-grossing trading card games, Gods Unchained. It is the first layer-2 solution for NFTs on Ethereum, solving for all three issues related to NFT scaling: accessibility, scalability without compromising user custody and true decentralization.
Immutable X launched in Alpha this March and aims to unlock digital economies at scale by enabling NFTs to be traded, earned, shared, gamed and collected completely gas-free and securely with the power of ZK-rollup technology by StarkWare.
“Kinguin comes in with massive marketplace building knowledge, structures and experience, and we’re very excited about the unique trading experiences that they’ll be able to create and scale on Immutable X”, said Robbie Ferguson, co-founder of Immutable.
After observing and analyzing the NFTs industry for the last couple of years, Kinguin decided to introduce new structures, allowing the brand to enter the NFT market. Their goal is to leverage the existing ecosystem and enable their clients and partners to create unique NFT collections and trade them on the most advanced platform on the market.
“It is a natural next step for Kinguin, as our digital marketplace will expand its offering, according to the needs of our customers and incentivize them with new bounties and special deals built using NFT tokens”, added Viktor Romaniuk Wanli, Founder and CEO at Kinguin.
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affiliate marketing
ReferOn adds crypto finance layer to automate affiliate payouts
ReferOn has launched a built-in crypto finance layer designed to automate affiliate payouts and centralise crypto payout workflows inside its platform. The company said the feature supports crypto payments through its licensed partners’ payment gateways and is available now.
ReferOn said the layer is intended to replace manual, fragmented finance processes with program funding, real-time visibility into funds, automated crypto payouts, and audit-ready transaction history with exports. The company is positioning the release at affiliate teams that manage high payout volumes and frequent reconciliation work.
The update introduces a dedicated finance page for each affiliate program, including program funding and balance visibility, integrated top-ups with deposit address management, and a transaction journal with filters, detail views, pagination, and CSV export. ReferOn also said the automated payout flow records conversion data (rate and amounts), syncs statuses, and creates transaction records instantly.
On controls, ReferOn said each automated payout requires explicit confirmations and 2FA before being triggered. The company added that the feature is built to support audit and compliance needs through traceable transaction logs and one-click CSV exports.
Vlad Bondarenko, Head of Product at ReferOn, commented: “In all honesty, manual crypto payments are a disaster waiting to happen. When teams are afraid of entering the wrong address, making a double payment, or organising ever-growing spreadsheets, the team environment turns conservative and reactive. Our new crypto finance layer eliminates this confusion by providing managers with a comprehensive, centralised hub that automates the manual via integrated payment partners. This feature isn’t about offering affiliates a fancy new payment method or automating for the sake of it, it’s about freeing you up to run a revamped financial operation.”
The post ReferOn adds crypto finance layer to automate affiliate payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BC Engine
BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC
Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.
Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.
Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.
The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.
Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.
Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.
The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”
The new features are now live across multiple markets, subject to local regulatory availability.
The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Crypto
Paysafe launches Pay with Crypto solution to meet US iGaming market demand
Paysafe (NYSE: PSFE), a global payments platform, today announced the launch of Pay with Crypto, a new crypto payment method for iGaming operators and daily fantasy sports brands in the U.S. market. Powered by MoonPay, the leader in global crypto payments and stablecoin infrastructure, Pay with Crypto allows iGaming brands’ customers to use their preferred stablecoin or cryptocurrency to effortlessly fund their player accounts, where permitted.
With a reported ~70.4m American adults owning cryptocurrency and with Paysafe’s own research indicating that 83% of U.S. players have appetite for crypto payments, the company has responded to meet this demand with Pay with Crypto. Whether a player wants to fund their iGaming account using USD Coin (USDC), another stablecoin, or any major cryptocurrency, Paysafe’s new payment option for operators’ cashiers enables their crypto deposit to be rapidly converted to U.S. dollars to allow play.
After selecting Pay with Crypto and their preferred stablecoin or cryptocurrency, players simply connect their crypto or custodial wallet to fund the deposit, with the MoonPay Commerce Checkouts technology also supporting transactions via QR code using users’ phones. Once transactions have been verified, Pay with Crypto instantly converts crypto deposits into U.S. dollars to fund the player account.
The flexibility embedded in the Pay with Crypto solution also extends to operators, which can choose to settle payments almost instantly in stablecoins in their business’s crypto wallet, or settle in U.S. dollars or any major fiat currency through MoonPay’s Virtual Accounts powered by Iron.
Operators can upgrade their cashiers with Pay with Crypto through a single, streamlined integration of the Paysafe Gateway, which has been developed specifically for iGaming and leverages the company’s 30 years’ global experience. With the Gateway already boasting frictionless card payments, the Skrill digital wallet, the PaysafeCash eCash solution, a Pay by Bank product, and 30+ local payment methods, the addition of Pay with Crypto sees Paysafe continue to diversify its offering to meet evolving transactional preferences.
Zak Cutler, President of Global Gaming at Paysafe, said: “Galvanized by the growing popularity of stablecoins, cryptocurrency is evolving in the U.S. from an investment asset into a unit of value for payments, and we’re seeing this shift gather pace in the country’s iGaming market. Against this backdrop, we’re delighted to unveil Pay with Crypto, a forward-thinking solution that strongly positions U.S. operators for their customers’ changing transactional preferences – the future of how they pay when they play.”
Ivan Soto-Wright, Founder and CEO of MoonPay, commented: “Crypto rails are making payments faster and more efficient, and our job is to close the gap between this technology and real-world utility. People shouldn’t have to convert their digital assets just to make a purchase – they want to use what they already have. Paysafe brings that experience to more people through trusted, regulated platforms.”
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