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The world’s favourite gaming franchises – Animal Crossing is officially UK’s #1

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New research from Casino.org has taken a deep dive into total sales, critic ratings, search volume and Twitch views to discover the world’s – and every country’s – most-loved gaming franchise.

Animal Crossing is officially revealed as the UK’s favourite gaming franchise.

 

Rank

Franchise

Average franchise critic score

Total sales of base games

Annual Worldwide Franchise Google Search Data

Franchise Lifetime Peak Viewers on Twitch

Most Loved Franchise Score /10

1

Super Mario

88.2%

299,475,000

39,936,900

2,926,742

8.15

2

Call of Duty

84.5%

301,460,000

88,361,000

1,623,046

8.09

3

Grand Theft Auto

90.1%

193,500,000

31,787,020

1,020,005

5.84

4

The Legend of Zelda

89.2%

93,100,000

18,513,800

2,431,115

5.73

5

Assassin’s Creed

80.8%

93,000,000

89,036,300

721,736

5.50

6

Mario Kart

87.0%

177,860,000

13,322,600

1,361,952

5.24

7

Pokémon

85.8%

187,760,000

15,220,200

1,257,588

5.18

8

The Last of Us

94.0%

24,000,000

55,619,000

631,357

5.17

9

Animal Crossing

84.8%

62,550,000

78,359,700

284,906

5.00

10

Sonic the Hedgehog

76.5%

61,420,000

41,571,900

1,907,064

4.60

  • After being around for 35 years, Super Mario is ranked the world’s most loved franchise with nearly 3 million Twitch views and 300 million sales!

  • Starting in 2003, Call of Duty has seen the highest total sales of all the franchises- over 301.46 million games sold, however it just falls behind in Twitch views and average critic score earning it second place in the world’s most loved games.

  • Taking the third spot is Grand Theft Auto with one of the highest critic scores but much lower sales than the top two franchises.

Animal Crossing is the most searched franchise in the UK

While Call Of Duty has been searched for by the most number of countries (29), Animal Crossing emerges as the favourite for 24 countries – including the UK, US and Australia.

Most Searched Franchise

Number of Countries

Call of Duty

29

Animal Crossing

24

The Witcher

8

The Last of Us

6

Super Mario

3

Sonic the Hedgehog

3

Assassin’s Creed

1

Diablo

1

You can see the results of the research by clicking here.

Methodology:

Video game franchises were taken from the list of best-selling video game franchises from Wikipedia with spin-offs and remakes excluded.
The critical reception score for each game was sourced from Metacritic, with the exception of some older games which were released prior to Metacritic’s existence, which reflect scores from now-defunct GameRankings (which has since been incorporated into Metacritic).
For the total sales of the base games of each franchise, sales data was taken from the list of best selling game franchises on the Video Game Sales Wiki page.
Google Keyword planner found the number of global searches for each base game from March 2020 to February 2021.
Franchise lifetime peak viewers on Twitch was sourced from each games’ category page on TwitchTracker.
To discover each country’s favorite franchise, Ahrefs Keyword Explorer tool was used to collect the monthly average search volume for the last twelve months for the 75 countries where data was available.

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Brazil

EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026

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Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.

“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.

Advanced Land-Based Solutions

A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.

Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.

All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.

Expanding Digital Capabilities

EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.

In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.

Strengthening Regional Partnerships

“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”

The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming

Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention

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Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.

The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.

First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.

The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.

MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”

The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.

The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arcade

Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+

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Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.

Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.

With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.

There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.

Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.

The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”

The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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