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The world’s favourite gaming franchises – Animal Crossing is officially UK’s #1

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New research from Casino.org has taken a deep dive into total sales, critic ratings, search volume and Twitch views to discover the world’s – and every country’s – most-loved gaming franchise.

Animal Crossing is officially revealed as the UK’s favourite gaming franchise.

 

Rank

Franchise

Average franchise critic score

Total sales of base games

Annual Worldwide Franchise Google Search Data

Franchise Lifetime Peak Viewers on Twitch

Most Loved Franchise Score /10

1

Super Mario

88.2%

299,475,000

39,936,900

2,926,742

8.15

2

Call of Duty

84.5%

301,460,000

88,361,000

1,623,046

8.09

3

Grand Theft Auto

90.1%

193,500,000

31,787,020

1,020,005

5.84

4

The Legend of Zelda

89.2%

93,100,000

18,513,800

2,431,115

5.73

5

Assassin’s Creed

80.8%

93,000,000

89,036,300

721,736

5.50

6

Mario Kart

87.0%

177,860,000

13,322,600

1,361,952

5.24

7

Pokémon

85.8%

187,760,000

15,220,200

1,257,588

5.18

8

The Last of Us

94.0%

24,000,000

55,619,000

631,357

5.17

9

Animal Crossing

84.8%

62,550,000

78,359,700

284,906

5.00

10

Sonic the Hedgehog

76.5%

61,420,000

41,571,900

1,907,064

4.60

  • After being around for 35 years, Super Mario is ranked the world’s most loved franchise with nearly 3 million Twitch views and 300 million sales!

  • Starting in 2003, Call of Duty has seen the highest total sales of all the franchises- over 301.46 million games sold, however it just falls behind in Twitch views and average critic score earning it second place in the world’s most loved games.

  • Taking the third spot is Grand Theft Auto with one of the highest critic scores but much lower sales than the top two franchises.

Animal Crossing is the most searched franchise in the UK

While Call Of Duty has been searched for by the most number of countries (29), Animal Crossing emerges as the favourite for 24 countries – including the UK, US and Australia.

Most Searched Franchise

Number of Countries

Call of Duty

29

Animal Crossing

24

The Witcher

8

The Last of Us

6

Super Mario

3

Sonic the Hedgehog

3

Assassin’s Creed

1

Diablo

1

You can see the results of the research by clicking here.

Methodology:

Video game franchises were taken from the list of best-selling video game franchises from Wikipedia with spin-offs and remakes excluded.
The critical reception score for each game was sourced from Metacritic, with the exception of some older games which were released prior to Metacritic’s existence, which reflect scores from now-defunct GameRankings (which has since been incorporated into Metacritic).
For the total sales of the base games of each franchise, sales data was taken from the list of best selling game franchises on the Video Game Sales Wiki page.
Google Keyword planner found the number of global searches for each base game from March 2020 to February 2021.
Franchise lifetime peak viewers on Twitch was sourced from each games’ category page on TwitchTracker.
To discover each country’s favorite franchise, Ahrefs Keyword Explorer tool was used to collect the monthly average search volume for the last twelve months for the 75 countries where data was available.

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Evoplay launches Caramelo Dog Lucky Run crash game for Brazil

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Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.

The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.

Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.

Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.

Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.

“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”

The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Asia

S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

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S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Berkley Egenes

Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events

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Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.

At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.

Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.

Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.

In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.

In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.

“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.

“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.

The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.

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