Gaming

FACEIT hires new Commercial Strategy Lead from Formula 1

Published

5 years ago

April 26, 2021

Reading Time: 3 minutes

Leading competitive platform for online multiplayer games, FACEIT, are pleased to announce the appointment of Giulia Zecchini as Commercial Strategy Lead. Giulia makes her move into the esports and gaming industry joining FACEIT from Formula 1, where she was the manager of the Commercial Business Intelligence team and Nielsen Sports. Giulia’s new role within the Commercial Strategy team will focus on developing FACEIT’s unique sponsorship and advertising offerings, both from a Platform and Content integration side, to create engaging partnerships for brands and community members alike.

Giulia will bring her extensive experience in Behavioural Science within the sports industry, including researching and analysing consumer behaviour trends as well as advancing grassroots level participation in brand activations through the use of big data and fan knowledge to FACEIT. By using her research and data analytics background, she is also able to tell stories through data, to show the potential of the FACEIT fanbase, and how effectively they could work with a brand.

Prior to her role at FACEIT, Giulia managed the Commercial Business Intelligence team at Formula 1, working with some of the biggest brands in sports including Rolex, Heinken and DHL. This entailed conducting research on different industries, brands and opportunities that are out there for potential global partnerships within the sport.

At Nielsen Sports, she managed football clubs with the likes of Manchester City, Arsenal and Chelsea as well as the Premier League, delivering sponsorship strategy insights and asset valuations across TV, Digital and Social. Through these processes, Giulia is well equipped to give context to the values and develop trends globally as well as in discrete media markets.

Giulia will be pivotal in connecting brands with the unique FACEIT product offering. With 20 million users spending an average of 40 million hours a month on the competitive gaming platform, FACEIT provides access to some of the most comprehensive and valuable data in the industry. The depth and volume of data FACEIT offers is unique within esports, and means partners have a clear understanding of the impact their campaigns are having and a clearly measurable return on investment on any budget spent.

Giulia Zecchini, newly appointed Commercial Strategy Lead at FACEIT comments: “I am thrilled to be joining the FACEIT team as Commercial Strategy Lead. I’m excited to be transitioning from the traditional sports world to the booming esports and gaming space, especially as we are constantly seeing huge mainstream brands and incredible partnerships being explored within the industry.

“As the general consumer and fan base for esports and gaming is continuing to grow and expand at an exponential rate, developing the perfect sponsorships and creating engaging partnerships is essential to FACEIT’s ongoing excellence within their platform and throughout the pro level competitions.”

Michele Attisani, Co-Founder and CBO of FACEIT comments: “We are very excited and proud to announce Giulia as FACEIT’s new Commercial Strategy Lead. Her experience and background within the sports and entertainment world will be invaluable in exploring our current and new sponsorship and advertising offerings as well as helping to connect and create engaging partnerships for brands and our community members alike.

“At FACEIT, we are constantly looking and thinking about how we can expand our commercial offerings to both our community and partners. It’s very important for us to find the perfect balance between both worlds and with Giulia’s impressive background in sports and mainstream brands, we believe she will be able to bring the best practices from the sports industry to the company. We are looking forward to her being able to help support us in all aspects of the business in terms of the platform and various tournaments FACEIT operates.”

Battle of the Tribes

POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER

Published

18 hours ago

December 3, 2025

Wladimir P.

polytopia-world-championship-2025-breaks-record-participation-as-finals-draw-closer

Reading Time: 2 minutes

Celebrated strategy game The Battle of Polytopia confirms its first ever World Championships has exceeded expectations with over 10,000 sign-ups in its qualifying rounds. While no stranger to tournaments, previously hosting smaller scale, local tournaments called ‘Polysseums’, developer Midjiwan’s first step into global esports has been met with extreme success. The inclusive esports event has a $10,000 prize pool and will conclude on 6 December 2025, 14:00-21:00.

The finals will take place in front of a live-studio audience, with expert commentary and a chance to peek behind the scenes at Midjiwan itself. First place will receive $4,000, the runner-up will take away $2,000, the third and fourth place finishers will get $1,500, and the fifth and sixth place $500.

The Polytopia World Championship 2025 is being hosted by eSports platform, Challengermode, who Midjiwan has relied on for its monthly local tournaments since 2022. Midjiwan also partnered with Black Molly Entertainment to help organise and manage the event. Black Molly Entertainment have years of experience managing eSports tournaments, with notable events including the Geoguesser World Cup and CS:GO Pinnacle Cup Championship.

Midjiwan has worked closely with its community to ensure engagement is high with each round, building a bespoke ‘Spectator Mode’ into the game so fans can watch each game live through the game itself. In the spectator mode the viewer has visibility of all players simultaneously, with stats on how many cities, technologies, kills and more available for quick access.

Christian Lovstedt, CEO of Midjiwan commented:
“Polytopia has always been about welcoming all kinds of players into the world of 4X strategy. That’s why our championship is open to everyone – not just pros with sponsors. We’ve been thrilled at the amount of interest this tournament received from our community, reaching participation numbers way beyond our expectations. We’re excited to bring the finalists to Stockholm and can’t wait to see the strategies that emerge.”

The Polytopia World Championship 2025 kicked off in September, with its ‘Battle of the Tribes’ qualifying round – weekly battles where players competed to be the best in each of the game’s 12 tribes. After an exciting six weeks, the top player from each tribe faced-off, reducing the qualifiers to six finalists. These six winners are listed down below.

Tribe	Qualifying Player
IMPERIUS	ArthurL248
BARDUR	slimmingboy
OUMAJI	Dreamlander3000
HOODRICK	Theetat
XIN-Xi	LeLiberateur
LUXIDOOR	Meisterlampe

Recaps of each round of the tournament prior to the finals can be watched on the official Battle of Polytopia YouTube channel.

Part 1: Polytopia World Championship 1st Qualifiers Wrap-Up – BARDUR, IMPERIUS, KICKOO, ZEBASI
Part 2: Qualifiers Wrap-Up – Oumaji Hoodrick Yadakk & Quetzali – World Champoinship 2025
Part 3: Final Qualifiers Wrap-Up – Xin-Xi, Luxidoor, Ai-Mo & Vengir – World Championship 2025
Face-off stream: https://youtube.com/live/GnU6mWPoJiY?feature=share

To watch the finals live on December 6,visit here: https://polytopia.io/stream/

To stay up to date on the Polytopia World Championship 2025, or purchase one of the limited tickets for the live event, visit the official website or join the Official Polytopia Discord.

The post POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER appeared first on European Gaming Industry News.

Betiator

Delasport Unveils a Crash Game for Sports Betting

Published

20 hours ago

December 3, 2025

George Miller

delasport-unveils-a-crash-game-for-sports-betting

Reading Time: 2 minutes

Leading iGaming supplier Delasport teases a one-of-a-kind sports betting crash game called Betiator – a new in-play experience that merges live sports with the tension and excitement of crash games.

Inspired by the groundbreaking casino genre, the company once again pushes the whole industry to a new phase in evolution by allowing sports bettors to play in the same easy and fun way as fellow casino players. Crash games are booming in the casino world, showing that players crave more emotional, fast, and visually engaging formats – and Betiator brings that same adrenaline-charged energy to the sportsbook.

It changes the scene by introducing a truly innovative way to bet on sports, keeping players at the edge of their seats during the game. Designed to excite both sports bettors and casino players, it marks a defining moment for innovation.

This product comes as a logical next step in the evolution of live betting and the company’s goal to disrupt the iGaming industry. It demonstrates Delasport’s successful commitment to unique innovation: a strategy they call “Going Beyond Content” –building on the success of products and features like SuperPot, My Sportsbook, My Combo, Double My Winnings, and many more.

“Sports bettors deserve the same level of innovation and excitement that casino players get all the time,” Delasport’s CEO Oren Cohen Shwartz says. “At Delasport we’re taking the whole game to a new playing field with Betiator. Live betting won’t feel outdated anymore as we’re bringing in the thrill of the casino to sports betting.”

While details about Betiator remain under wraps for now, Delasport promises a completely new way to experience live sports. Operators and partners eager to see it in action can schedule exclusive demos and discover more at ICE Barcelona 2026, taking place January 19–21, where Betiator will make its official debut.

The post Delasport Unveils a Crash Game for Sports Betting appeared first on European Gaming Industry News.

Central Europe

game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten

Published

22 hours ago

December 3, 2025

George Miller

game’s-2026-industry-barometer-–-the-mood-in-the-german-games-industry-is-beginning-to-brighten

Reading Time: 2 minutes

• Nearly one third of games companies in Germany foresee an industry upswing in the coming year

• More than half expect a positive business development for their own company in the next twelve months

• Around one in three games companies anticipate new hires

After three challenging years, games companies in Germany are looking ahead with increased optimism. Nearly one in three companies (29 per cent) anticipate a positive development in the games industry in the coming twelve months, as compared with just 17 per cent one year ago. 31 per cent of games companies expect a negative development in the industry – a considerable drop from last year’s level of 45 per cent. These are the results of game’s annual industry barometer, which was published by game – The German Games Industry Association. Games companies in Germany look towards their own business development in the coming year significantly more positively, with over half (53 per cent) expecting business to be good in 2026, similar to last year’s number of 52 per cent. Only 12 per cent anticipate a downturn in business, compared to 15 per cent last year. In their personnel planning, the companies nonetheless remain initially cautious: around one third of games companies in Germany (32 per cent) anticipate hiring new employees in 2026, the same percentage as last year.

‘Confidence is returning to Germany’s games industry,’ says Felix Falk, Managing Director of game. ‘Following a difficult phase both here and abroad, positive signals, such as the strong gamescom 2025, and important policy initiatives, like the increased federal games funding and the announced federal tax incentives, are bringing improved prospects and greater optimism compared to a year ago.’

About game’s 2026 industry barometer

The data is based on an online survey conducted by game – The German Games Industry Association between 12 and 21 November 2025, involving a total of 202 German games industry association members, including in particular developers and publishers.

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