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Live Tech Games secures £1million investment to pioneer new wave of mobile entertainment
Live Tech Games has just announced it has closed a second successful six-digit funding round, with prominent business Angel Investors.
‘Raising investment in one lockdown was a challenge and we never expected to have to do it for a second round. We saw so much promise for the future of Live Tech Games in the beta launch of our first app and we were delighted our investors felt the same. The early success points towards a growing commercial opportunity in the B2B and media sectors and this incredible investment will allow us to reinforce the potential Live Tech Games has to be a leading industry pioneer.’ says Nathan Moore, CEO and Co-Founder of Live Tech Games.
Live Tech Games is a unique platform that combines mobile entertainment and live gaming tournaments, on an exclusive as well as a national scale. It fills the gap in the mobile gaming industry for live, light-hearted games; competitive but inclusive; commitment-free and with the capacity for high reward. Its first app Roshambo Live thrilled UK players with its simple but iconic concept: live, knock-out rounds of Rock Paper Scissors, beating out opponents for the chance to win £1,000. Free to play and taking just five minutes, Roshambo Live has brought excitement and adrenaline to players up and down a country in lockdown.
With an unexpected year of lockdowns, Live Tech Games pivoted its offering to provide private, company-specific games. HR departments have used Roshambo Live to connect with workforces whilst they work from home, and pubs and bars are already signing up to host private Roshambo Live games in their venues as we start to move out of lockdown. The unique capability of the technology to offer both a nationwide game for thousands of players, and private games that are specific to venues and offices, sets Live Tech Games leagues above other studios launching this year.
Currently relanching Roshambo Live following the open beta last year, the initial player stats have been extremely positive showing great user engagement and feedback, with the app reaching #3 in the App Store charts within just a week of its relaunch. The app grew steadily, proving much more popular than anticipated in the open beta stage and organically creating a dedicated and thriving community of Roshambo Live players. Whilst it began as a competitive live gaming experience with high rewards, Roshambo Live has also opened up a space for connection and a socially distanced thrill throughout lockdown. With its standalone technology for live, knock-out tournament-style rounds of simple, family-friendly games, Roshambo Live pairs players up across the country making it possible to connect with family and friends from a safe distance. Challenging other households and comparing scores on weekly boards has proven a great way to connect across lockdowns and introduce games to the ‘non-gamers’.
Live Tech Games was created by Co-CEOs and Founders Nathan Moore and Samuel Worsley after leaving Microsoft to build their own business, less than two years ago. At Microsoft they both gained invaluable experience in software and managing tech development teams, and brought this into their creation of Live Tech Games, a platform focused on delivering B2B and B2C live entertainment experiences for the nation.
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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