Baltics

Post-Event: MARE BALTICUM Gaming Summit Tallinn (hybrid edition), the first of its kind

Published

5 years ago

August 13, 2020

Reading Time: 5 minutes

The third edition of the MARE BALTICUM Gaming Summit took place on the 6^th of August in Tallinn and has organized under special circumstances. Due to the travel restrictions, which change weekly in Europe among the states, we had to switch to a hybrid conference.

The hybrid format allowed the speakers and moderators who were restricted from traveling to attend the conference with the help of streaming technologies.

Thanks to this quick fix, the conference has once again been confirmed as the only quality conference in the region that gathers a high number of important delegates and provides quality content about the Baltic and Scandinavian region.

The agenda of the conference included several panel discussions, a fireside chat, several networking opportunities, and last but not least the second edition of the BSG Awards (Baltic and Scandinavian Gaming Awards) which rewarded the top 36 companies from the Baltic Sea region for their hard work.

With this occasion, we would like to thank the supporting sponsors of the unique boutique-style conference and the praises go to:

Tom Horn Gaming – Main Stage Sponsor
DS Virtual Gaming – Lanyards Sponsor
NSoft– General Sponsor
Golden Race – General Sponsor
Nordic Gambling – General Sponsor
Trustly – General Sponsor
Singular – General Sponsor
CBet – Badge Sponsor
Tal Ron, Drihem and Co. Law Firm– Legal and Banking Sponsor
PLANZER LAW, Zurich– European Regulatory Sponsor
Altenar – Pen, Paper and Pamper Sponsor
Bankera – Networking Break Sponsor
ConnectPay – Payments Provider Sponsor

The attending delegates had the unique opportunity to hear the recent updates and enjoy network sessions with some of the leading names of the industry. You can find the full list of speakers below at the end of the press release!

The audio recordings of the panel discussions and videos will are available for European Gaming PREMIUM Members.

“We are navigating uncharted waters, but it is very important to motivate ourselves that we have already gone through a hard road to get here. We owe ourselves not to give up and to continue our path. It was very hard to decide if we will host the 2020 edition of MARE BALTICUM Gaming Summit, but having the attention of so many companies that were interested to attend from the region, we had to do it. We of course were limited in terms of size by the local law, however, we are happy to say that at least some of the Baltic industry’s like-minded peers have had the occasion of shaking hands and hugging each other. Special thanks to our MARE BALTICUM Ambassador Andrius Gabnys and Jovita Gabnienė, our TECH Conference Ambassador in the Baltics, for helping us by being on the ground in Tallinn. MARE BALTICUM Gaming Summit is an awesome platform that grows year by year and we are thankful to have this opportunity to meet so many great people each year. We are coming back next year as well and we will keep coming back yearly!” stated Zoltan Tuendik, Head of Business at European Gaming Media and Events (part of Hipther Agency)

As usual, the conference featured the yearly Baltic and Scandinavian Gaming Awards (BSG Awards) and the winners have been decided by a final vote, which was submitted by the attending participants.

The winners at the BSG Awards 2020 are the following:

1/36 – BEST ONLINE CASINO IN THE BALTICS 2020: PAF
2/36 – BALTICS – BEST CUSTOMER SUPPORT IN ONLINE CASINO 2020: OPTIBET
3/36 – BEST SPORTS BETTING OPERATOR IN THE BALTICS 2020: BETSAFE
4/36 – BALTICS – BEST CUSTOMER SUPPORT IN SPORTS BETTING 2020: CBET
5/36 – BEST ESPORTS SERVICE PROVIDER IN THE BALTICS 2020: SPORTRADAR
6/36 – BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE BALTICS 2020: GOLDEN RACE
7/36 – RISING STAR IN BALTIC FANTASY SPORTS / VIRTUAL SPORTS 2020: DS VIRTUAL GAMING
8/36 – RISING STAR IN BALTIC SPORTS BETTING TECHNOLOGY 2020: SINGULAR
9/36 – BEST SPORTS BETTING INNOVATION IN THE BALTICS 2020: SG DIGITAL
10/36 – BEST SPORTS BETTING PROVIDER IN THE BALTICS 2020: SOFTGAMINGS
11/36 – BEST MOBILE BETTING PROVIDER IN THE BALTICS 2020: GOLDEN RACE
12/36 – BEST ONLINE CASINO PROVIDER IN THE BALTICS 2020: TOM HORN GAMING
13/36 – BEST ONLINE CASINO INNOVATOR IN THE BALTICS 2020: BETGAMES.TV
14/36 – BEST SLOTS PROVIDER IN THE BALTICS 2020: EVOLUTION GAMING
15/36 – BEST LIVE CASINO PROVIDER IN THE BALTICS 2020: EVOLUTION GAMING
16/36 – RISING STAR IN BALTIC ONLINE CASINO TECHNOLOGY 2020: MICROGAMING
17/36 – BEST PAYMENT SERVICE PROVIDER IN THE BALTICS 2020: CONNECTPAY
18/36 – BEST TESTING LABORATORY IN THE BALTICS 2020: GAMING LABORATORIES INTERNATIONAL(GLI)
19/36 – BEST ONLINE CASINO IN THE NORDICS 2020: CASUMO
20/36 – NORDICS – BEST CUSTOMER SUPPORT IN ONLINE CASINO 2020: NINJA CASINO
21/36 – BEST SPORTS BETTING OPERATOR IN THE NORDICS 2020: BET365
22/36 – NORDICS – BEST CUSTOMER SUPPORT IN SPORTS BETTING 2020: OPTIBET
23/36 – BEST ESPORTS SERVICE PROVIDER IN THE NORDICS 2020: ULTRAPLAY
24/36 – BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE NORDICS 2020: SCOUT GAMING GROUP
25/36 – RISING STAR IN NORDIC FANTASY SPORTS / VIRTUAL SPORTS 2020: GOLDEN RACE
26/36 – RISING STAR IN NORDIC SPORTS BETTING TECHNOLOGY 2020: ALTENAR
27/36 – BEST SPORTS BETTING INNOVATION IN THE NORDICS 2020: NSOFT
28/36 – BEST SPORTS BETTING PROVIDER IN THE NORDICS 2020: TGLAB SPORTSBOOK & MODELLING
29/36 – BEST MOBILE BETTING PROVIDER IN THE NORDICS 2020: BEST GAMING TECHNOLOGY (BGT – PLAYTECH)
30/36 – BEST ONLINE CASINO PROVIDER IN THE NORDICS 2020: NETENT
31/36 – BEST ONLINE CASINO INNOVATOR IN THE NORDICS 2020: TOM HORN GAMING
32/36 – RISING STAR IN NORDIC ONLINE CASINO TECHNOLOGY 2020: GREENTUBE
33/36 – BEST SLOTS PROVIDER IN THE NORDICS 2020: PLAY’N GO
34/36 – BEST LIVE CASINO PROVIDER IN THE NORDICS 2020: EVOLUTION GAMING
35/36 – BEST PAYMENT SERVICE PROVIDER IN THE NORDICS 2020: TRUSTLY
36/36 – BEST TESTING LABORATORY IN THE NORDICS 2020: GAMING LABORATORIES INTERNATIONAL(GLI)

To have the award delivered to your office, please contact Andrada Marginean for more details.

You can view the full official image gallery of the conference on the following link: https://www.flickr.com/photos/165468093@N04/albums/72157715457973032

The 2021 edition of MARE BALTICUM Gaming Summit is scheduled for May 2021 and the location will be revealed soon based on a final surveying and strategy setting.

We are already working hard on our next events and we look forward to seeing you in the digital sphere at European Gaming Congress 2020 Virtual Edition!

Here are a few of the testimonials that have left by the attending delegates of the 2019 edition of MARE BALTICUM Gaming Summit:

Jan Urbanec (CEO at Endorphina): “I very much enjoyed the fresh and dynamic approach of the organizers. Even though all imaginable obstacles were in front of them, they were very flexible and facilitated us to have a great panel with top panelists. The topic of casino and sportsbook cross-promotion post-COVID will still require more deep exploration with experience and time”

Priit Pajumaa (Head of Online Operations at Olympic Entertainment Group): “Great event with high focus on Baltic markets with industry side notes”

Ineta Macinskiene (Head Of Sales at ConnectPay): “The concept of gathering Operators-Regulators-Service providers for sharing news, insights and open discussions are bringing a high value. Well done with a hybrid conference in Tallinn 2020!”

The lectures and industry insight during the conference were given by:

Andrius Gabnys (Attorney At Law – Gabnys Law Firm), Lolita Sumskaite (Head of Unit at Ministry of Finance, Lithuania), Signe Birne (Director of Lotteries and Gambling Supervisory Inspection of the Republic of Latvia), Sören Meius (Estonian Ministry of Finance), Janis Laganovskis (Lotteries and Gambling Supervision Inspection of the Republic of Latvia), Rūta Giedrienė (Compliance and Regulatory Officer at the Gaming Control Authority of Lithuania), Dr. Simon Planzer (Partner at PLANZER LAW), Dainis Niedra (Managing Director Central & Eastern Europe at Enlabs), Kaido Ulejev (Commercial Director CEECA at Betsson Group), Karolis Gogaitis (General Manager at CBet.lt), Kristaps Dobrajs (Sales Director at ConnectPay), Henrik Norsk Hoffmann (Partner at Nordic Gambling), Gustaf Hoffstedt (Secretary-General at the Swedish Trade Association for Online Gambling), Jakub Kolomicenko (Head of the legal department at Endorphina), Dr. Joerg Hofmann (Partner at MELCHERS LAW), Araksi Sargsyan (Head of Business Development at DS Virtual Gaming), Robert Dowling (Chief Commercial Officer at Singular), Nadiya Attard (Director of Sales at Relax Gaming), Jan Urbanec (CEO at Endorphina), Justinas Badaras (Business Development Manager at Bankera), John Mallia (Team Manager – Gaming Accounts at Trustly), Dmitrijus Borisenka (Co-Founder and CEO of CoinGate), and Sergei Verbitski (CEO of Cointraffic).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

Baltics

DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics

Published

5 days ago

November 3, 2025

Niji Narayan

data.bet-now-powers-esports-for-entain-nce-across-baltics-&-nordics

Reading Time: 2 minutes

DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.

Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.

With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.

“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.

“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.

The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.

Baltics

SYNOT Games Announces Strategic Partnership with Boost Casino

Published

2 weeks ago

October 28, 2025

Niji Narayan

synot-games-announces-strategic-partnership-with-boost-casino

Reading Time: 2 minutes

In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Boost Casino, a prominent platform in Estonia. The collaboration brings certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.

Players on Boost Casino can now enjoy brand-new titles such as the mystical Respin Multi Joker, 40 Coins of Chance, or Rio Mystery Night. These additions expand Boost Casino’s offering with a spectrum of engaging mechanics, premium design, and mobile-first performance, ensuring the highest-quality entertainment for the Estonian audience.

The agreement is part of SYNOT Games’ strategic initiative to solidify its presence in licensed, regulated markets, providing innovative content through partnerships with established and trusted regional operators.

Martin Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Estonian players through this strategic alliance with Boost Casino. Estonia represents a market with great potential and an audience that appreciates quality, variety, and innovation. Boos Casino’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Baltic expansion.”

Boost Casino, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.

Janis Bariss, Head of Gaming, Entain Baltics & Nordics at Boost Casino, said: “Teaming up with SYNOT Games is an exciting opportunity to enhance our content library with vibrant, engaging titles that truly connect with today’s audience players. Their blend of storytelling, striking visuals, and proven game performance perfectly complements our vision for the future of digital gaming in Estonia.”

This collaboration not only empowers Boost Casino to further differentiate its portfolio but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming and working exclusively with trusted local operators—a model increasingly valued by players and regulators.

The post SYNOT Games Announces Strategic Partnership with Boost Casino appeared first on European Gaming Industry News.

AI customer service

Introducing the newest testing tool for AI-boosted customer engagement

Published

3 weeks ago

October 21, 2025

George Miller

introducing-the-newest-testing-tool-for-ai-boosted-customer-engagement

Reading Time: 2 minutes

Is AI technology really at the point where it can truly add value to customer engagement? Tugi Tark’s new sandbox environment allows operators to find out.

Tugi Tark, the Estonian-based international AI customer service company, has launched its sandbox this week with the aim of giving operators the ability to explore how AI could work for their players, using their specific casino policies and player profiles, all in a real-world scenario.

By testing an unlimited number of situations wherein players interact with AI agents, the sandbox allows operators to experience how conversations and escalation flows would work if they implemented Tugi Tark as their customer service solution.

Harpo Lilja, CEO of Tugi Tark, explains: “The sandbox is essentially a controlled environment we’ve created where operators can test the AI agent capabilities against their own needs. They can configure the sandbox to their specific casino policies and adjust the agent’s tone of voice — which gives them a first-hand preview of how our AI agent can serve their players.

He continues: “One reason we built the sandbox is that we know from conversations with operators that people are still hesitant about whether AI solutions have reached a point in customer service where the impact is worth implementing – or if AI technology is still at a level where it risks alienating players due to poor quality. And people don’t want to commit if they don’t really know what they’re getting, which is often the case, as companies usually don’t provide enough testing to do so.

What does the sandbox allow operators to do?

Tugi Tark’s sandbox can mimic everything operators need to see how it actually works, including:

player frustrations
technical troubleshooting
KYC concerns, bonus requests
payment issues, and more.

Casinos can manually add synthetic player data without integration, which showcases how well the AI agent can handle player inquiries when it has access to both policy documentation, player data, and gaming history.

Tugi Tark’s hybrid AI model blends operational automation with human oversight, focused on compliance, emotional intelligence, empathy, service mindset, and player safety. And now, that’s available for operators to test fully using their own unique circumstances.

The testing environment allows manual casino player profile inputs, such as name, account creation date, birthday, KYC status, account limits, player segment, available bonuses, transaction and game history, and a brand’s all policies.

Using intuitive automation, the AI agent is contextually appropriate for each conversation – there are no drop-down menus or prompts, but rather, ‘natural’ language that mimics how humans communicate. For example, if users misspell, abbreviate, or use slang, the agent will understand, and if not, it will ask follow-up questions until it does.

Another feature that was integrated for customer comfort is that if a player is a little vague, rather than return the classic AI chatbot “I didn’t understand your inquiry”, the agent can check all the KYC documentation, including status, player history, exact amounts and date, so it can ask intuitive follow-up questions and arrive at a solution more quickly and thoroughly.

“With the sandbox up and running, any operator in dozens of languages and geos is able to test how Tugi Tark’s AI agents will work, on their site, within their player base. That means without having to endure lengthy sales pitches or commit to a product, operators are able to test exactly what it’s like having our technology work for them,” concludes Lilja. “And the great thing is that the entire process has a setup time of 30 minutes.

The post Introducing the newest testing tool for AI-boosted customer engagement appeared first on European Gaming Industry News.