Fan token platform Socios.com has partnered with the European Football Association (UEFA) to become its official fan token partner across all competitions.

Socios’ deal with UEFA sees the platform become a “Global Licensing Partner” at UEFA, making it an “Official Licensed Product” and the “Official Fan Token Partner” of various UEFA competitions including the Champions League and Europa League.

Additionally, Socios has become a Regional Sponsor of the UEFA Champions League and the UEFA Super Cup for the 2021-2024 cycle in the United States.

This new agreement will see Socios partner with UEFA to use their men’s club competition branding and exclusive experiences to further enhance the value of Socios’ Club Fan Tokens by awarding Club Fan Token holders with add-on Fan Tokens for UEFA men’s club competitions.

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Through its UEFA Champions League Regional Sponsorship partnership, Socios.com will also benefit from brand exposure via Virtual Perimeter Boards, Broadcast Sponsorship Billboards, and Digital Sponsorship rights in the USA.

“We are thrilled for a market leader like Socios.com to become UEFA’s first Fan Token partner,” Guy-Laurent Epstein, marketing director of UEFA, said.

“We are always looking for innovative partnerships, including with the growing cryptocurrency and blockchain-based fan engagement market. With rich experience working with some of the top sports organisations around the world, it is clear that partnering with Socios.com is an ideal fit. We look forward to a fruitful relationship over the course of the next three seasons,” Guy-Laurent Epstein added.

UEFA will reward Fan Token holders on Socios.com in various ways, including VIP trips to UEFA Season Kick-Off Events, the chance to visit UEFA’s HQ, virtual meet-and-greets with UEFA legends, match tickets, merchandise, and memorabilia.

“This ground-breaking partnership is a result of UEFA and Socios.com’s shared commitment to embracing innovation and technology to enhance the fan experience in sport,” Alexandre Dreyfus, CEO of Socios.com, said.

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“Thanks to this new alliance, hundreds of millions of fans around the world will have the opportunity to become more than spectators and play active roles in the biggest club football competitions on the planet through Fan Tokens,” Alexandre Dreyfus added.

CR Vasco da Gama, in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have announced that they will launch a $VASCO Fan Token on the Socios.com app.

The $VASCO Fan Token will unlock unprecedented opportunities for Vasco’s estimated 12 million fans to engage with and influence the team regardless of where in the world they are based. $VASCO Fan Token holders will be able to have a say on a wide range of fan-related decisions such as kit designs, squad numbers for new signings, celebration songs, inspirational messages, and other fan-related topics by voting on binding polls on the Socios.com app.

$VASCO holders will also enjoy exclusive discounts and promotions as well as the chance to earn unique rewards, from signed merch and VIP tickets to NFTs (Non-Fungible Tokens), which will allow fans to hold and collect the most memorable moments in the history of their beloved team like never before.

Fans will also be able to connect with other fans around the world, putting their skills to the test in games and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way.

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“We are very proud with the arrival of Socios.com to Vasco. The global leaders in the Fan Token space chose Vasco to be one of their Brazilian partners, after a very careful negotiation that took a few months. This is an important step in the club’s digital transformation process despite all the difficulties. To Vasco’s fans I say: stay tuned because the $VASCO is arriving soon, and Vasco’s fan members will receive a special gift,” Vitor Roma, Marketing VP of Vasco da Gama, said.

“We are very happy to add Vasco da Gama to our impressive roster of Brazilian partners. Vasco not only has a rich legacy and a huge and passionate fanbase, but over the years it has forged a reputation for embracing innovation. I’m sure this partnership will contribute to make our platform stronger and, most important, to create new opportunities for football fans all over the world,” Alexandre Dreyfus, CEO of Chiliz and Socios.com, said.

Madison Square Garden Sports Corp has announced a multi-year marketing partnership with Socios.com, naming the all-in-one influence and rewards blockchain app for sports fans across the world an Official Partner of the New York Knicks and New York Rangers.

As part of the marketing partnership, Socios.com will receive substantial brand exposure inside The Garden throughout Rangers and Knicks games including courtside and ribbon LED signage, and basket stanchion signage at Knicks games.

Socios.com will be presenting partner for several content pieces across official Knicks and Rangers digital channels on Twitter, Instagram, and Facebook – including a Rangers player arrival feature and a Knicks highlights feature.

“We are thrilled to welcome Socios.com – an industry leader in providing innovative technology to engage with sports fans – to the MSG Sports family. We look forward to working together to explore initiatives that will be mutually beneficial to our fans,” Ron Skotarczak, executive vice president of marketing partnerships at Madison Square Garden Sports Corp, said.

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“We are proud to partner with MSG Sports and incredibly bullish about the innovative opportunities our collaboration will provide to fans in New York and beyond. The Knicks and Rangers each have uniquely passionate and proud fan bases and we are excited to help those supporters create even deeper connections with their favorite teams,” Alexandre Dreyfus, CEO of Socios.com, said.