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Navigating Japan’s Evolving iGaming Landscape: Insights and Predictions with Sachiko West

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Current State of the Market (2024)

How would you describe the current state of the iGaming market in Japan in 2024? Have there been any significant milestones or shifts this year?

Despite the uncertainty of how the future Police campaigns will change the iGaming landscape in Japan, the number of online casino users including sports bettors seems to be growing steadily, and more online casinos are entering the Japanese market.   One thing in common within the industry is that companies no longer hire anyone based in Japan for the Japanese market.   

What are the most popular types of games or gambling activities among Japanese players right now?

Social casino games are on the up. Besides Pachinko-type slots, Plinko, Crash and Hi-Lo are increasingly popular among casino players.

How has the regulatory environment evolved in 2024? Have there been any notable changes that impacted operators or consumers?

In 2024, the Japanese Police arrested more people than the previous years in relation to use of online casinos. Streamers have become a clear target as well as payment providers based in Japan.  Encouraged by the current Prime Minister’s support, the Police declared in August that they would investigate more iGaming affiliates and online casino operators even outside Japan.  The Police made over 100 arrests so far in 2024 in relation to use of online casinos.  

With more risks associated with promoting online casinos, streamers command higher fees than ever.  Some YouTubers are migrating to other platforms trying to avoid detection by the Police.   

What role has mobile gaming played in shaping the iGaming market in Japan, and how does it compare to desktop or other platforms?

Japan is a mobile market. Over 70% of players play on a mobile phone. As they are also technology-driven people, the usability of the casino platform on mobile phones could be the key to acquire and retain players. Those operators who study the Japanese mobile players’ behaviour and preferences would have enjoyed better results in both casino and sports betting in 2024.      

Have advancements in technology, such as blockchain or virtual reality, been widely adopted in Japan’s iGaming sector?

More and more people are shifting to using cryptocurrency when they play online casinos. The demographics of crypt users are also wider in Japan. User age could be up to 60. 

 

Challenges and Opportunities

What do you see as the biggest challenges currently facing operators and other stakeholders in the Japanese market?

Japan is an affiliate-driven market. The affiliate/ streamer costs are expected to increase as the risks increase.  As direct marketing i.e. through local media is limited, boosting brand awareness can be tricky. You have to come up with creative ideas and catch the right moment. 

With increasing competition from both local and international operators, how are companies differentiating themselves to attract Japanese players?

To start with, operators tend to hire native Japanese speakers to make sure the site is fully localized and to meet the needs of Japanese users. Then the branding. They also tend to offer bonuses and promotions that are appealing to Japanese users.  

Are there any notable examples of successful partnerships between operators and local entities or institutions in Japan?

Live streaming providers and fighting event organisers are known to work with operators well.

How do you think offshore and unlicensed operators affect the market landscape and trust among consumers?

Not many unlicensed operators are known or promoted in the Japanese market. 

 

Looking Ahead to 2025

What key trends or developments do you expect to emerge in Japan’s iGaming market in 2025?

More new Japanese players via social media would play at online casinos in 2025.  More deposits will be made in cryptocurrency.

Are there specific regulatory reforms or discussions that might significantly impact the market next year?

The Police investigation efforts might impact the market, depending on who is involved and when they happen.

With the market’s growth, do you foresee new entrants, both local and international, establishing a foothold in Japan?

I expect to see more newcomers in the Japanese market, as they have room for growth.  Having said that, they might struggle in the competition unless they have strong branding and region-specific strategies.   

How important is localization for operators planning to enter or expand in the Japanese iGaming market? What should they prioritize?

It is extremely important to have the site fully localized. It is the top priority.  Some affiliates don’t even work with you unless your site is fully localized and provides good Japanese customer support. 

What technological innovations do you believe will drive growth in the iGaming sector in Japan in 2025?

Any functionality that brings about a community feel and better usability for users. 

Insights and Predictions

Do you think Japan will ever move towards a more unified or liberal regulatory framework for online gambling? If so, what might catalyze this change?

Land casinos have been legalized and one is expected to be built in Osaka by 2030. Unfortunately, there is no sign of this new move being extended to online gambling in the near future. The government is opposed to it.

What advice would you give to iGaming companies looking to launch in Japan or expand their presence in 2025?

Look out for any new on the Police investigations on operators based outside Japan and any arrest of affiliates. You make sure to have native Japanese speakers to oversee the latest developments.  

How do you see Japanese consumers’ preferences evolving in terms of gameplay, payment systems, and interaction with platforms?

Players always liked everything fast, but now they like it faster.  Expectation of faster service in payments, game loading, support’s response, etc is higher than ever. 

They also tend to like the feeling of ‘belonging’ whether as in VIP, community chat, player-to player activities. 

Broader Market Perspectives

Lastly, what excites you the most about the future of iGaming in Japan?

As Japanese people are more familiar with international sporting events with live streaming services, I believe that the sports betting market will grow in the future.  There have been talks within the government to legalize sports betting, too.  

The post Navigating Japan’s Evolving iGaming Landscape: Insights and Predictions with Sachiko West appeared first on European Gaming Industry News.

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Indian Government Releases Draft Rules for Online Gaming Act 2025

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The Indian Ministry of Electronics and Information Technology (MeitY) has released draft rules for the Promotion and Regulation of Online Gaming Act, 2025, which was introduced back in August.

The draft outlines how online games will be classified and registered, what formats are permitted, and the powers of the proposed Online Gaming Authority of India. It also specifies how registrations can be suspended or cancelled, how grievances will be addressed, and what penalties will apply for violations.

The ministry has invited public feedback on the draft, asking stakeholders to send comments on each rule by October 31.

The Act aims to draw a clear line between gaming and gambling. Passed in August, it bans online money games while supporting esports and “social gaming” (regular video games) as legitimate forms of entertainment.

Introduced by Union IT Minister Ashwini Vaishnaw on August 20 in the Lok Sabha, the Bill cleared the Rajya Sabha the next day and received presidential assent by August 22.

Prime Minister Narendra Modi called it a “major decision,” saying, “Gaming is not bad, gambling is. They call it gaming, but it becomes gambling.” He added that India should strengthen its global position in gaming and capture a larger share of the market.

The post Indian Government Releases Draft Rules for Online Gaming Act 2025 appeared first on European Gaming Industry News.

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DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu

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Following the 6.9 magnitude earthquake that struck Cebu and surrounding provinces on September 30, 2025, DigiPlus Interactive Corp., through its social development arm, BingoPlus Foundation, mobilized immediate assistance to the hardest-hit families residing in the island’s northern region. On October 5, 2025, the Foundation delivered 1000 family relief packs to the municipalities of Daanbantayan and Medellin, enabled by employee volunteers from Cebu-based BingoPlus branches.

Each pack was designed to support the immediate needs of a family of five and included 10 liters of potable water in reusable containers, 5 kilograms of rice, a hygiene kit and basic medicine. Collectively, the effort reached 1000 families or about 5000 individuals across both municipalities.

“These are communities that need swift, reliable help. Through our BayanihanPlus initiative, we work hand in hand with local officials and community leaders to reach the hardest-hit areas, prioritize those most in need, and get essential goods to families without delay,” said Paul Henczen Tamayo, BingoPlus Foundation Programme Manager for Resilience and Healthcare.

Dan Kemuel Mabano, BingoPlus Area Manager for Cebu, said: “While we had initially targeted the towns of Bogo and San Remigio, information on-ground advised us to go farther up into Medellin and Daanbantayan because relief goods still needed to reach those areas too.”

This deployment underscores DigiPlus and BingoPlus Foundation’s ongoing commitment to stand with Filipinos in times of crisis – leveraging the reach of its retail network to deliver immediate relief and hope to communities in need.

Don Adviento, BingoPlus Regional Manager for Visayas and Mindanao, said: “Following BingoPlus Foundation team’s quick deployment of relief packs from our DigiPlus warehouse in Parañaque, our employees from Cebu City, Mandaue, and Talisay volunteered to oversee the final distribution in northern Cebu.”

“It was a challenge transporting our stocks and navigating through the congestion and aftershocks, but it is rewarding to be able to deliver much-needed help to our fellow Cebuanos. Daghang salamat (many thanks) for the teamwork – from our head office, to our branches and our LGUs (local government units),” said Judaline Geraldez, Branch Manager of BingoPlus Park Mall and team lead of employee volunteers deployed.

The Foundation continues to assess the evolving needs of affected communities in coordination with local government units and partner agencies as recovery progresses.

The post DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu appeared first on European Gaming Industry News.

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JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup

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JBO Thailand has launched an exclusive promotion for the 2026 FIFA World Cup Qualifiers, offering players an incredible opportunity to win a fully-paid trip to the Final round and earn up to 7000 Jcoin.

This exciting campaign is ongoing and will conclude on November 19, 2025, at 23:59 (GMT+8), providing football fans plenty of time to participate and secure fantastic rewards. To join the promotion, participants simply need to place bets on the 2026 World Cup Qualifiers matches through the JBO sportsbook platform. The JBO promotion can be accessed via the “Reward Corner” section on the JBO website.

A total of 18 lucky winners will be selected to receive the grand prize, which includes a fully paid trip for two people to the 2026 World Cup Final. The package includes round-trip flights, 4 to 5-star hotel accommodations, local transportation, match tickets and cash support for travel expenses. In addition, players can earn up to 7000 Jcoin based on their turnover, with rewards available across different tiers.

With the JBO easy-to-use platform, fans can enjoy the football matches and earn real rewards. The JBO App, available on both Android and iOS, provides a secure and smooth experience with quick withdrawals and easy gameplay. JBO provides a reliable platform for esports and traditional sports betting, offering opportunities to enjoy popular events and earn rewards.

The post JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup appeared first on European Gaming Industry News.

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