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Navigating Japan’s Evolving iGaming Landscape: Insights and Predictions with Sachiko West

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Current State of the Market (2024)

How would you describe the current state of the iGaming market in Japan in 2024? Have there been any significant milestones or shifts this year?

Despite the uncertainty of how the future Police campaigns will change the iGaming landscape in Japan, the number of online casino users including sports bettors seems to be growing steadily, and more online casinos are entering the Japanese market.   One thing in common within the industry is that companies no longer hire anyone based in Japan for the Japanese market.   

What are the most popular types of games or gambling activities among Japanese players right now?

Social casino games are on the up. Besides Pachinko-type slots, Plinko, Crash and Hi-Lo are increasingly popular among casino players.

How has the regulatory environment evolved in 2024? Have there been any notable changes that impacted operators or consumers?

In 2024, the Japanese Police arrested more people than the previous years in relation to use of online casinos. Streamers have become a clear target as well as payment providers based in Japan.  Encouraged by the current Prime Minister’s support, the Police declared in August that they would investigate more iGaming affiliates and online casino operators even outside Japan.  The Police made over 100 arrests so far in 2024 in relation to use of online casinos.  

With more risks associated with promoting online casinos, streamers command higher fees than ever.  Some YouTubers are migrating to other platforms trying to avoid detection by the Police.   

What role has mobile gaming played in shaping the iGaming market in Japan, and how does it compare to desktop or other platforms?

Japan is a mobile market. Over 70% of players play on a mobile phone. As they are also technology-driven people, the usability of the casino platform on mobile phones could be the key to acquire and retain players. Those operators who study the Japanese mobile players’ behaviour and preferences would have enjoyed better results in both casino and sports betting in 2024.      

Have advancements in technology, such as blockchain or virtual reality, been widely adopted in Japan’s iGaming sector?

More and more people are shifting to using cryptocurrency when they play online casinos. The demographics of crypt users are also wider in Japan. User age could be up to 60. 

 

Challenges and Opportunities

What do you see as the biggest challenges currently facing operators and other stakeholders in the Japanese market?

Japan is an affiliate-driven market. The affiliate/ streamer costs are expected to increase as the risks increase.  As direct marketing i.e. through local media is limited, boosting brand awareness can be tricky. You have to come up with creative ideas and catch the right moment. 

With increasing competition from both local and international operators, how are companies differentiating themselves to attract Japanese players?

To start with, operators tend to hire native Japanese speakers to make sure the site is fully localized and to meet the needs of Japanese users. Then the branding. They also tend to offer bonuses and promotions that are appealing to Japanese users.  

Are there any notable examples of successful partnerships between operators and local entities or institutions in Japan?

Live streaming providers and fighting event organisers are known to work with operators well.

How do you think offshore and unlicensed operators affect the market landscape and trust among consumers?

Not many unlicensed operators are known or promoted in the Japanese market. 

 

Looking Ahead to 2025

What key trends or developments do you expect to emerge in Japan’s iGaming market in 2025?

More new Japanese players via social media would play at online casinos in 2025.  More deposits will be made in cryptocurrency.

Are there specific regulatory reforms or discussions that might significantly impact the market next year?

The Police investigation efforts might impact the market, depending on who is involved and when they happen.

With the market’s growth, do you foresee new entrants, both local and international, establishing a foothold in Japan?

I expect to see more newcomers in the Japanese market, as they have room for growth.  Having said that, they might struggle in the competition unless they have strong branding and region-specific strategies.   

How important is localization for operators planning to enter or expand in the Japanese iGaming market? What should they prioritize?

It is extremely important to have the site fully localized. It is the top priority.  Some affiliates don’t even work with you unless your site is fully localized and provides good Japanese customer support. 

What technological innovations do you believe will drive growth in the iGaming sector in Japan in 2025?

Any functionality that brings about a community feel and better usability for users. 

Insights and Predictions

Do you think Japan will ever move towards a more unified or liberal regulatory framework for online gambling? If so, what might catalyze this change?

Land casinos have been legalized and one is expected to be built in Osaka by 2030. Unfortunately, there is no sign of this new move being extended to online gambling in the near future. The government is opposed to it.

What advice would you give to iGaming companies looking to launch in Japan or expand their presence in 2025?

Look out for any new on the Police investigations on operators based outside Japan and any arrest of affiliates. You make sure to have native Japanese speakers to oversee the latest developments.  

How do you see Japanese consumers’ preferences evolving in terms of gameplay, payment systems, and interaction with platforms?

Players always liked everything fast, but now they like it faster.  Expectation of faster service in payments, game loading, support’s response, etc is higher than ever. 

They also tend to like the feeling of ‘belonging’ whether as in VIP, community chat, player-to player activities. 

Broader Market Perspectives

Lastly, what excites you the most about the future of iGaming in Japan?

As Japanese people are more familiar with international sporting events with live streaming services, I believe that the sports betting market will grow in the future.  There have been talks within the government to legalize sports betting, too.  

The post Navigating Japan’s Evolving iGaming Landscape: Insights and Predictions with Sachiko West appeared first on European Gaming Industry News.

2026 SPiCE South Asia Awards

QTech Games wins Innovation of the Year at the 2026 SPiCE South Asia Awards

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QTech Games, the leading game aggregator for emerging markets, has been named Innovation of the Year 2026 at the prestigious SPiCE South Asia Awards, held at the iconic Shangri-La Colombo in Sri Lanka, overcoming strong regional competition.

The award celebrates the South Asian iGaming innovator that has demonstrated groundbreaking technological innovation, delivering tailored solutions over the past 12 months while excelling in user engagement and sustained growth.

QTech’s recognition follows the successful launch of QTech Hybrid, a platform that enables players to seamlessly transition between retail and digital gaming environments. The solution combines QTech Games’ AI-powered casino lobby, QTech Play, with a retail management system and a state-of-the-art Agent Management System (AMS), allowing operators to scale brick-and-mortar operations online. QTech Hybrid represents a next-generation omnichannel solution, bridging the gap between physical and digital casino experiences.

“We’re thrilled to be recognised for Innovation of the Year in South Asia,” said Philip Doftvik, CEO of QTech Games.
“This award reflects the collective effort of our team and our network of innovative suppliers. From QTech Hybrid to QTechLabs and our Value Added Services, we continue to deliver solutions that drive revenue and engagement for our partners worldwide.

“Being acknowledged for our innovation, market impact, and operational results validates our strategic direction. It underscores QTech’s commitment to setting the gold standard in emerging markets and shaping the future of online casino gaming across Asia and beyond.”

With this accolade, QTech Games reinforces its position as a pioneer in emerging market aggregation, demonstrating that innovative technology and omnichannel solutions are key to scaling operations and enhancing player experiences across the globe.

The post QTech Games wins Innovation of the Year at the 2026 SPiCE South Asia Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GLI Becomes the First Company Accredited by PAGCOR to Test and Certify iGaming Platforms in the Philippines

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Gaming Laboratories International (GLI) has been named an Independent Testing Laboratory (ITL) by the Philippine Amusement and Gaming Corporation (PAGCOR). GLI is the first gaming testing company to achieve the accreditation and is now authorised to test and certify iGaming platforms in the Philippines.

GLI will bring its global and unsurpassed expertise to the Philippines, helping to ensure PAGCOR meets its policy and regulatory objectives as set out in its rules. GLI’s presence and its GLI-19 Standard will also help suppliers who wish to successfully and compliantly enter the marketplace.

Submissions will be tested against “GLI Standard Series GLI-19: Standards for Interactive Gaming Systems,” which has been widely accepted and adopted by jurisdictions around the world.

PAGCOR Chairman and CEO Alejandro H. Tengco said: “Regulated gaming markets ensure a safer and more sustainable gaming industry for all to participate in. A regulated market enables compliance to responsible gaming standards and the provision of tax revenue for reinvestment back into the community. PAGCOR now requires all iGaming B2B suppliers operating in the Philippines to be accredited to ensure they comply to the rigorous requirements needed to protect iGaming players. We are pleased to acknowledge GLI as the first testing and game certification provider to be accredited in the Philippines under this new framework. GLI is a global leader in regulatory advisory, iGaming and EGM testing / certification, and data security.”

GLI President and CEO James R. Maida said: “We are grateful to PAGCOR Chairman and CEO Alejandro H. Tengco and to the entire PAGCOR team for the trust they continue to place in GLI. Under the Chairman’s skillful leadership, the market in the Philippines has improved steadily, and we are honored to be the first company to be accredited for iGaming testing and certification, and we look forward to working side- by-side with PAGCOR to meet their policy objectives.”

The post GLI Becomes the First Company Accredited by PAGCOR to Test and Certify iGaming Platforms in the Philippines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Team India and Türkiye Win Gold at the Global Esports Games Mumbai

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Team India and Türkiye won Gold at the Global Esports Games Mumbai, delivering electrifying performances in front of a packed arena and thousands more tuning in online worldwide. India’s Anuhith Gosala edged Kazakhstan 3–2 in a thrilling Clash Royale Grand Final, while Türkiye secured a commanding 3–1 victory over Mongolia in the Dota 2 Grand Final. With a Gold in Clash Royale and a Bronze in Dota 2, Team India was crowned Overall Champion.

India stormed into the Clash Royale Grand Final with a 2–1 win over the USA in a tense lower bracket decider, setting up a rematch with Kazakhstan. Having fallen 0–2 in the upper bracket, India turned the tables when it mattered most, as Anuhith Gosala delivered a clutch performance to seal a dramatic 3–2 victory and the Gold medal.

In Dota 2, Team India secured Bronze after falling to Mongolia in the lower bracket. Mongolia advanced to the Grand Final, where Türkiye asserted its dominance with a composed 3–1 victory to take the title.

Sharing his thoughts on the victory, Team India’s Clash Royale gold medallist, Anuhith Gosala, said: “This moment is surreal. To win the Grand Finals here in India, in front of a home crowd, makes it even more emotional. The preparation was relentless, the pressure was intense, and every match tested my limits—but that’s what makes this victory so special. Hearing the cheers, feeling that energy, and lifting this title for the country is an indescribable pride. This is for India, and for everyone who believes in us. I hope this win inspires many others to follow in our path.”

Sir Paul J. Foster, President & CEO, Global Esports Federation, said: “As the Global Esports Games Mumbai comes to a close, we celebrate not only the incredible performances of our athletes, but the spirit of unity and connection that defines our global community. Mumbai has delivered exceptional energy, passion, and hospitality, reinforcing our belief that esports transcends borders and brings the world together. We are deeply grateful to our partners in India for setting a new benchmark for excellence—and we now look ahead with excitement to Los Angeles, where this journey continues on an even greater stage.”

Shripad Ashtekar, Founder of Eflag Corp, said: “Over the past few days, we have witnessed not just world-class competition, but the coming together of talent, innovation, and community on a truly global stage. We hope to keep delivering such platforms and strong foundations for future growth by unlocking new opportunities for Indian players, creators, and the broader AVGC ecosystem. We are proud to have played a key role and look forward to building on this momentum in the years ahead.”

Organized by the Global Esports Federation in partnership with Eflag Corp, with the support of Maharashtra Tourism, the Global Esports Games Mumbai was inaugurated by the Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis. Over four days, Mumbai welcomed 48 elite athletes from 19 countries, emerging from a global field of 78 nations in the Regional Qualifiers.

The post Team India and Türkiye Win Gold at the Global Esports Games Mumbai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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