Asia
MGM China Promotes Responsible Gaming via Interesting and Diversified Initiatives
With the aim to build a harmonious, healthy and sustainable society, MGM has been working with different stakeholders in Macau to promote responsible gambling (RG) through various initiatives. The Company has unveiled the “MGM Financial Education School Tour 2024 – Hero of Egg Waffle” earlier, aiming to convey positive messages such as the prevention of gaming and financial awareness to the students. This initiative features interesting interaction and vivid story from the perspective of education and prevention, allowing students to have rational financial plans.
Tian Han, EVP of Gaming Operations & Strategic Marketing at MGM, said: “MGM organizes a series of RG promotional activities with different themes for all ages in society. We launched the ‘MGM Financial Education School Tour’ in 2023, presenting a musical drama every year addressing current social issues such as blind box purchases and online game recharging, helping students develop a proper concept of money and values in a fresh and fun way. The school tour visits 20 local primary and secondary schools, helping promote to more than 3000 students in every academic year.”
Aside from primary and secondary students, MGM is also conveying RG information to university students in a bid to make further contribution to local youth’s growth. Recently, MGM has signed a memorandum of understanding with City University of Macau (CityU) to inaugurate the “Responsible Gaming Project at Campus”. Under this partnership, MGM will host RG training and lectures at the university campus, enabling the students who have completed the training to act as RG ambassador in MGM’s RG promotional events. The project aims to encourage students to gain a deeper understanding of RG’s importance in Macau while building a broader and more robust safety net in the community.
Beyond promoting RG in schools, MGM is also committed to raise the public awareness of RG. The Company recently launched the “Photo Exhibition of Gaming Industry and Responsible Gaming Promotions in Macau – MGM Special Session”, revolving around three topics – “History of Gaming Industry Development,” “History of Responsible Gaming” and “Introduction to MGM’s Responsible Gaming Initiatives”. The exhibition showcased the evolution of Macau’s gaming industry and the city’s social efforts on RG, attracting audiences from local associations, gaming industry as well as residents and tourists. Additionally, MGM joined forces with Macao New Chinese Youth Association to hold the “Responsible Gaming City Orienteering Competition” with 30 participating teams. The competition required participants to finish a series of games and challenging tasks and arrive at the service point of a designated RG stakeholder within the specified time period, so that they can acquire RG knowledge of RG through sports competition.
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Building on 15 years of success, G2E Asia + Asian IR Expo is set to make its highly anticipated return to Macau from May 7-9, 2025, at The Venetian Macao.
The 2025 show will introduce a range of new initiatives, including 100 exclusive product launches debuting in Asia for the first time. These will be showcased across more than 30,000 sqm and will cover the full spectrum of the entertainment and travel industries.
The leading event in Asia is expected to attract over 10,000 visitors from 80 countries and regions. To maximise opportunities for attendees, the event will feature a series of high-impact networking sessions, along with a dedicated business matchmaking team coordinating over 400 pre-arranged meetings to streamline connections.
This year’s show will also introduce the new Gaming Innovation Forum, featuring three full days of sessions that will dive into the latest gaming trends and technologies, all presented by G2E Asia Awards winners and nominees. Located in the exhibition hall, the forum will be accessible to all event attendees.
The G2E Asia Awards celebrates excellence and innovation within the gaming and entertainment industry. The awards will spotlight five prestigious categories, each evaluated by a panel of renowned industry leaders: Best Slot Award, Best Electronic Table Game Award, Best Table Game Award, Best Casino Supply Award and Best IR Tech Solution Award. All award-winning products will be prominently displayed in the exhibition, giving attendees the opportunity to experience them firsthand.
The expanded Asian IR Expo will feature a new Smart Hospitality Technology Experience Zone, offering an immersive and interactive onsite experience. This space will showcase emerging innovations across three unique areas: Smart Reception, Smart Cleaning and Smart Hospitality, each providing guided tours and live demonstrations.
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DigiPlus Interactive Corp. (DigiPlus) has won seven honours – including five coveted gold awards – at the 2025 Asia-Pacific Stevie Awards. This milestone places DigiPlus among the most awarded companies in the region this year, spotlighting its strategic growth and transformative impact across digital entertainment, social development and investor relations.
The Asia-Pacific Stevie Awards are the only business awards Programme that recognises innovation across all 29 markets in the region. Widely regarded as the world’s premier business awards, the Stevie Awards represent a prestigious recognition of business excellence.
DigiPlus bagged five Gold Stevies for ‘Innovative Achievement in Growth’, ‘Innovation in Investor Relations’, ‘Excellence in Social Impact Companies’, ‘Innovation in Annual Reports’ and ‘Innovation in Corporate Websites’. The company also clinched Silver and Bronze Stevies for ‘Achievement in Product Innovation’ and ‘Innovation in Brand Renovation’ respectively.
At the core of these wins is DigiPlus’ commitment to innovation and digital transformation. From redefining the player experience through localised and immersive content, to launching a refreshed brand identity that resonates with a more connected and tech-savvy user base, DigiPlus has embraced a future-forward mindset. The company’s calculated investments in big data, cutting-edge technologies and stakeholder engagement have not only fueled business growth, but also opened inclusive pathways to digital participation through its social development arm, BingoPlus Foundation.
“This momentous victory at the Asia-Pacific Stevie Awards affirms DigiPlus’ emergence as a true powerhouse of innovation and progress, reshaping industry boundaries and redefining digital consumer engagement on a global scale. Through consistent growth and business performance, DigiPlus reaffirms its unwavering commitment to creating long-term value,” said DigiPlus Chairman Eusebio Tanco.
Winning entries in the Asia-Pacific Stevie Awards undergo a rigorous, multi-layered evaluation by an esteemed panel of judges composed of business and industry leaders across the region.
“The 12th Asia-Pacific Stevie Awards received an impressive array of outstanding entries. This year’s winners have clearly shown their dedication to innovation, and we commend their resilience and imaginative efforts,” said Maggie Miller, President of the Stevie Awards.
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Grand Korea Leisure (GKL), a quasi-public firm operating Seven Luck casinos for foreign nationals in Korea, has entered into a partnership with autonomous robot specialist Robotis to introduce artificial intelligence (AI)-powered self-driving robots customised for casino operations.
Under the agreement, the two companies plan to establish joint business models and service systems using autonomous robots and deploy the self-driving robots for transporting gaming chips and cards across three Seven Luck casino facilities.
They will also participate in a large-scale convergence robot demonstration project by the Ministry of Trade, Industry and Energy.
The latest achievement came as part of GKL’s efforts to digitize casino operations.
The two firms began a six-month pilot Programme in September 2024 at Seven Luck Casino at Seoul Dragon City hotel to collect autonomous driving data and jointly develop software tailored to casino environments.
“GKL is accelerating its transition to smart casinos in line with the government’s drive to realize the so-called ‘digital platform government’. By adopting AI-powered self-driving robots, we aim to provide a new and differentiated customer experience,” GKL CEO Yoon Doo-hyun said.
The digital platform government initiative — pushed by the Yoon Suk Yeol administration — aims to resolve diverse social problems and add value using the latest digital technologies.
In August 2023, GKL developed a mobile service platform, the SevenLuck+, for foreign tourists’ easier access to the casino.
The service is the first of its kind developed by a Korean firm. Those who use the app do not have to bring traditional membership cards. It also provides push notifications for new events and promotions for the casino.
The service is powered by a blockchain-based decentralized identity technology, offering various services, such as e-wallet and entry authentication.
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