Asia
MGM China Promotes Responsible Gaming via Interesting and Diversified Initiatives
With the aim to build a harmonious, healthy and sustainable society, MGM has been working with different stakeholders in Macau to promote responsible gambling (RG) through various initiatives. The Company has unveiled the “MGM Financial Education School Tour 2024 – Hero of Egg Waffle” earlier, aiming to convey positive messages such as the prevention of gaming and financial awareness to the students. This initiative features interesting interaction and vivid story from the perspective of education and prevention, allowing students to have rational financial plans.
Tian Han, EVP of Gaming Operations & Strategic Marketing at MGM, said: “MGM organizes a series of RG promotional activities with different themes for all ages in society. We launched the ‘MGM Financial Education School Tour’ in 2023, presenting a musical drama every year addressing current social issues such as blind box purchases and online game recharging, helping students develop a proper concept of money and values in a fresh and fun way. The school tour visits 20 local primary and secondary schools, helping promote to more than 3000 students in every academic year.”
Aside from primary and secondary students, MGM is also conveying RG information to university students in a bid to make further contribution to local youth’s growth. Recently, MGM has signed a memorandum of understanding with City University of Macau (CityU) to inaugurate the “Responsible Gaming Project at Campus”. Under this partnership, MGM will host RG training and lectures at the university campus, enabling the students who have completed the training to act as RG ambassador in MGM’s RG promotional events. The project aims to encourage students to gain a deeper understanding of RG’s importance in Macau while building a broader and more robust safety net in the community.
Beyond promoting RG in schools, MGM is also committed to raise the public awareness of RG. The Company recently launched the “Photo Exhibition of Gaming Industry and Responsible Gaming Promotions in Macau – MGM Special Session”, revolving around three topics – “History of Gaming Industry Development,” “History of Responsible Gaming” and “Introduction to MGM’s Responsible Gaming Initiatives”. The exhibition showcased the evolution of Macau’s gaming industry and the city’s social efforts on RG, attracting audiences from local associations, gaming industry as well as residents and tourists. Additionally, MGM joined forces with Macao New Chinese Youth Association to hold the “Responsible Gaming City Orienteering Competition” with 30 participating teams. The competition required participants to finish a series of games and challenging tasks and arrive at the service point of a designated RG stakeholder within the specified time period, so that they can acquire RG knowledge of RG through sports competition.
The post MGM China Promotes Responsible Gaming via Interesting and Diversified Initiatives appeared first on European Gaming Industry News.
Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider
Altenar has entered the Philippines’ regulated sports betting market after being selected to power ArenaPlus, the flagship sportsbook platform of DigiPlus Interactive Corp. and the #1 PAGCOR-licensed online sportsbook in the Philippines.
As part of the agreement, ArenaPlus is transitioning its sportsbook operations to Altenar’s advanced, fully-managed sportsbook solution. The platform includes customised betting options for enhanced localisation, fast in-play and live betting, advanced risk management, and compliance controls designed to support a mobile-first market.
Altenar’s in-house statistical model and automated pricing tools ensure a comprehensive player props portfolio on Philippine Basketball Association (PBA) games, alongside faster odds updates, enabling ArenaPlus to further enhance its sports betting experience for users.
The deal further strengthens Altenar’s position as a trusted sportsbook technology provider in regulated markets worldwide, delivering high-performance and adaptable solutions that support operators’ long-term growth. By combining innovation with operational excellence, Altenar is setting the bar for reliability and growth across Asia.
Dinos Stranomitis, COO at Altenar said: “Partnering with DigiPlus to power ArenaPlus marks a key step in our entry into the Philippines, a highly engaged and rapidly growing regulated market. Our fully managed, localised sportsbook delivers the performance, stability, and compliance required in this market.
“This agreement reinforces our ability to support ambitious operators and establishes a solid foundation for long-term growth.”
Erick Su, Head of ArenaPlus, added: “Altenar provides the technical strength and reliability needed to elevate the ArenaPlus sportsbook experience. Their fully-managed solution aligns with our strategy for continued growth in the Philippines, particularly amid the rising demand for live and in-play sports betting.
“With Altenar’s technology in place, we can continue enhancing the player experience while building a partnership focused on long-term and sustainable growth.”
The post Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
PhilWeb Announces the Official Commercial Launch of OKADA PLAY
PhilWeb Corporation announced the official commercial launch of the OKADA PLAY online gaming platform. This launch successfully operationalizes the strategic partnership with Tiger Resort, Leisure and Entertainment Inc., operator of the premium integrated resort Okada Manila.
Powered by PhilWeb’s comprehensive Online Gaming Platform (OGP) solution, OKADA PLAY integrates a full suite of gaming content, scalable platform technology, and robust customer service infrastructure. The platform is delivered within a strictly regulated framework, ensuring compliant and efficient participation in the Philippine digital gaming ecosystem.
The commercial rollout of OKADA PLAY marks a critical milestone in Okada Manila’s broader digital transformation strategy. By successfully converging its land-based luxury gaming experience with digital channels, the initiative is designed to drive omnichannel customer engagement and unlock new, scalable revenue streams beyond the physical property.
“The official launch of OKADA PLAY demonstrates our capability to execute and deploy end-to-end digital infrastructure for the industry’s most recognized luxury brands. We are proud to provide the robust, scalable platform that enables Tiger Resort to extend the premium Okada Manila experience to a growing nationwide audience of digital players,” said Mr. Brian Ng, President of PhilWeb Corporation.
“This launch marks an important step in Okada Manila’s digital expansion as we bring our gaming experience to a wider audience across the Philippines through OKADA PLAY. OKADA PLAY complements our land-based operations and our existing online platform, while PhilWeb’s technology and operational expertise help us deliver a trusted online gaming experience associated with the Okada Manila brand,” said Mr. Nobuki Sato, President and Chief Operating Officer of Okada Manila.
This milestone further solidifies PhilWeb’s track record of deploying integrated technology platform and content solutions for leading regulated operators in the Philippine market, reinforcing the Company’s strategic position at the centre of the industry’s digital evolution.
The post PhilWeb Announces the Official Commercial Launch of OKADA PLAY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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