Asia
Mercedes-Benz AG Officially Sponsors 2023 League of Legends World Championship Held in Korea

Mercedes-Benz AG, as an official automotive partner of the globally renowned game “League of Legends,” is supporting the esports event, the “2023 League of Legends World Championship,” held in Seoul and Busan from October 10 to November 19. This year’s World Championship, where the League of Legends Esports elite will compete for the iconic Summoner’s Cup, is accompanied by Mercedes-Benz for the fourth consecutive year.
In Korea, the epicentre of the esports universe and where League of Legends achieved great success, esports has become a substantial part of Korean culture and industry. The combination of a tech-driven mindset with a passionate community and the pursuit of constant improvement not only led to Korea being a leading nation in Esports but also reflects the brand spirit of Mercedes-Benz.
Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales, said: “The dynamic and innovative mindset of the esports community aligns seamlessly with our brand’s dedication to push boundaries and our pioneering cutting-edge technology. Together with our partner Riot Games, we look forward to being a part of this culture and create a memorable experience for our fans worldwide.”
Naz Aletaha, Global Head of League of Legends Esports, Riot Games, said: “Mercedes-Benz’s and Riot’s joint dedication to excellence and innovation, combined with Seoul’s tech-forward culture, creates a synergy that will enhance the Worlds 23 experience from every aspect.”
Mercedes-Benz Korea, which is sponsoring T1 since May this year, is planning diverse events for Korean fans in line with the 2023 League of Legends World Championship season.
From a sports perspective, expectations are high for T1, which includes Lee Sang-hyeok alias Faker, a superstar in the League of Legends e-sports world. T1, a three-time League of Legends World Champion, is aiming to secure their first League of Legends World Championship victory since 2016, by winning the title in their home country at this year’s World Championship.
‘Faker’ Lee Sang-hyeok, the leader of T1, said: “It is an honor to play in the Worlds here in my home country, the support of the fans and the whole Esports culture in Korea is unparalleled. It is amazing to see a global brand like Mercedes-Benz embrace the passion that defines our community.”
Asia
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum

Regulators from across the Asia-Pacific region underscored the need to adapt to digital disruption in the gaming industry during the first-ever Regulators’ Forum held in Manila on Thursday, September 11.
In her keynote address, Philippine Amusement and Gaming Corporation (PAGCOR) President and COO Wilma Eisma said that while gaming jurisdictions across the region vary in size and maturity, they share common challenges such as cross-border transactions, rapid digitalization, and balancing economic benefits with social responsibility.
“In the Philippines, electronic gaming has become a significant growth driver and PAGCOR has responded with initiatives that ensure accountability, security, and consumer protection while allowing the industry to thrive responsibly,” Ms. Eisma said.
However, she said that digitalization, remote gaming, and emerging platforms are testing the limits of traditional oversight models.
“By exchanging best practices, aligning responsible standards, and keeping pace with innovation, we can ensure that the region’s gaming industry grows not just in size but in trust, resilience, and sustainability,” she said.
Ms. Eisma said PAGCOR has introduced reforms such as stricter advertising rules, stronger financial safeguards, and expanded responsible gaming programs but noted that the greater challenge lies in keeping pace with the rapid evolution of online and remote gaming.
The PAGCOR executive also expressed hope that the Regulators’ Forum will become an annual platform for dialogue, with an expanded edition already being planned for 2026.
“I am confident that this Regulators’ Forum will evolve into a hub for knowledge, collaboration and shared commitment,” she said. “Together, let us set the tone for gaming regulation in Asia: one that is innovative, collaborative and firmly anchored on integrity.”
The event was organized by PAGCOR and Inside Asian Gaming (IAG) and hosted by Newport World Resorts. It gathered regulators, operators, and stakeholders from across the region to tackle concerns on player protection and financial integrity, among others.
The post Digital gaming disruption tackled in 1st AsPac Regulators’ Forum appeared first on European Gaming Industry News.
Asia
Galaxy Entertainment Opens New Overseas Office in Singapore

Galaxy Entertainment Group (GEG) has opened a new overseas office in Singapore. This strategic initiative marks a new chapter in GEG’s growth trajectory and underscores its commitment to promoting Macau as the “World Centre of Tourism and Leisure” to a broader audience across Southeast Asia.
Singapore, one of Asia’s most vibrant and cosmopolitan countries, has long been a key source market for Macau. The new office, located in the heart of Singapore’s Central Business District, will serve as a dedicated hub to enhance connections with the Singaporean business community, as well as showcasing to Singapore and the broader Southeast Asian Region Macau’s dynamic evolving tourism landscape-highlighting its rich cultural heritage, luxury hospitality and increasingly diverse world-class leisure and entertainment experience offering.
The opening of Galaxy’s Lion City office is closely aligned with the Macao SAR Government’s vision to diversify tourism offerings and expand visitor demographics. Through its ramped-up Singapore presence, GEG aims to curate bespoke travel experiences tailored to the preferences of Singaporean and regional travelers, ensuring seamless journeys from planning to arrival.
GEG’s new office will support tourism, meetings, incentives, conferences and exhibitions (MICE) inquiries, reinforcing its role as a versatile hospitality leader and a trusted partner for business tourism.
In addition, GEG’s Singapore office reflects the Group’s forward-thinking approach to innovation, customer-centricity and regional collaboration. It also signals GEG’s intent to enhance brand visibility and foster meaningful connections with travelers and stakeholders across Asia.
To celebrate the grand opening, GEG hosted an elegant gala dinner at JW Marriott Singapore, welcoming distinguished guests, business partners and media representatives. Mr. Elmen Lee, Director of Integrated Resort Services at GEG, introduced to the guests the Group’s three flagship properties in Macau-Galaxy Macau and Galaxy International Convention Center, Broadway Macau and StarWorld Hotel.
Mr. Lee said: “Singapore has always been an important source market for Macau. The taste and sophistication of Singaporean travelers naturally align with Macau’s experiential tourism offering. We firmly believe that Galaxy Entertainment Group’s diverse offerings will attract more Singaporean visitors to visit us and explore more. In support of the Macao SAR Government’s vision to promote tourism diversification, Galaxy Entertainment Group is continuing to expand its international visitor base to inject more vitality into Macau.”
Galaxy Macau, Broadway Macau and StarWorld Hotel bring together luxurious accommodations, award-winning dining, premium shopping and world-class entertainment facilities; each with its own unique character. With Galaxy Macau home to nine of the world’s leading luxury hospitality brands under one roof, catering to the diverse needs of international travelers; the Galaxy trio collectively showcases the excellence of Macau’s hospitality industry.
The post Galaxy Entertainment Opens New Overseas Office in Singapore appeared first on European Gaming Industry News.
Asia
Kazakhstan Considers Criminal Penalties for Promoting Online Casinos

Kazakhstan’s Financial Monitoring Agency (FMA) has identified 34 bloggers promoting online casinos on social media, with 11 already facing administrative penalties. The agency has stated that fines alone are not deterring repeat offenders and is now considering introducing criminal liability for such activities.
A law passed in 2024 strictly prohibits outdoor advertising for bookmakers, online casinos and betting pools, as well as their promotion in media, films and video content. According to the FMA, over the past two and a half years, more than 200 illegal gambling operations have been dismantled, and 224 individuals have been held criminally accountable. However, the agency notes that the primary threat now stems from online casinos based abroad.
Since the beginning of this year, authorities have blocked more than 17,000 links, mostly mirror sites for foreign platforms. Despite these efforts, some Kazakhstani payment service providers continue to facilitate transactions linked to such websites. The FMA has pledged to intensify investigations into these financial intermediaries.
Influencer marketing remains a key channel for online gambling promotion. In the first half of the year alone, 34 influencers were identified as advertising gambling services, with 11 fined. But according to the FMA, revenues from such promotions far exceed the cost of the fines, creating incentives for repeated violations.
In response, the agency is exploring whether bloggers’ actions could be legally interpreted as aiding and abetting illegal gambling, a charge similar to promoting financial pyramid schemes, which already carries criminal penalties under Kazakhstani law. Currently, fines for illegal advertising on social media start at 200,000 KZT (approximately $420).
The post Kazakhstan Considers Criminal Penalties for Promoting Online Casinos appeared first on European Gaming Industry News.
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