Asia
ZITRO IMPRESSED VISITORS AT G2E ASIA AND REINFORCED ITS COMMITMENT TO THE ASIAN GAMING MARKET
Zitro showcased its latest innovations at this year’s Global Gaming Expo (G2E) Asia, held at Marina Bay Sands in Singapore. The event served as a stage to highlight Zitro’s new range of products and increased notably its presence in the Asian gaming market.
“Over the past years, we have established a strong presence in the Philippines, and we are determined to expand our reach in other countries within the region as well”, expressed Nadège Teyssedre, Zitro’s EMEA Director. “Asia is a key market for us, and we understand the importance of adapting our offering to the local culture. To that end, we have invested significant efforts into developing a wide range of games that cater to the tastes and preferences of this dynamic market”.
The Altius Glare cabinet featured the spectacular brand-new games Fú Shòu Link and Epic Kingdom. Fú Shòu Link is a 4-level multi-game inspired by oriental mythology, with an impressive Bonus Link and enhanced Boost feature. Epic Kingdom showcased a 3-level Bonus link, where players can win the MEGA with just 1 mega symbol at the final level.
The IIlusion Glare cabinet featured games such as Colossus Fire, with 2 scalable and independent progressive levels that vary based on the player’s denomination. Also on display was the popular Asian-themed title, Bashiba Link.
Among the slot highlights for the Allure Glare cabinet was Fu Pots, offering up to 7 different bonus links. This exciting lineup also included Mighty Hammer, and the award-winning 88 Link.
The company’s online division, Zitro Digital, showcased its product portfolio for online casinos such as the recently launched Bashiba Link series with its Emperor game, in addition to the 88 Link series featuring Kokeshi Dolls, Maneki Neko, Daruma Mystery, and Koinobori Party. These titles are now part of a wide range of video slots, including popular products such as Link King, Link Me, and the Pick & Win Series, as well as the most extensive collection of video bingo games in the market.
In the words of Zitro’s International President, Sebastián Salat: “We are truly humbled and deeply grateful for the overwhelming response and resonance our products received at G2E Asia. Our goal is to approach the Asian market in a broader sense, by developing a range of products thoughtfully adapted to the unique tastes and requirements of players in this market. The extraordinary level of positive feedback of our products is proof that we are moving in the right direction. We are inspired by this success to continue pushing boundaries and expanding our offering and ensuring that our products provide the best gaming experiences for players across the region”.
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FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.
“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.
“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled “Stay at the Top of Your Game” was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narine’s philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Riders’s team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketer’s career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narine’s double, who asked him a fun and intriguing question: “If you could be at two places at once, where would the real you go—and where would you send me?” This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadn’t heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
“It’s always a big pleasure to connect with the fans, and I’m really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and I’m excited to give my energy back. I’m pumped for the Indian T20 League and can’t wait to give my best for everyone who’s been supporting me.”
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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