Bulgaria based EsseN Videri Media LTD (ENV Media) has acquired the Indian affiliate website onlinelotteries.in (OL). OL is a popular lotto portal for rankings and reviews of online lottery sites, lottery tickets and payment guides.
“The lottery vertical in India is huge and we believe that the structural growth together with the digitalisation that is going on will accelerate the transformation from physical lotteries to online. With the acquisition of OnlineLotteries, we strengthen our position in India and add another vertical to create growth from,” Mattias Bergehed, CEO of ENV Media, said.
“The acquisition also creates synergies in the organisation as we get more data points to analyse, which will result in improved acquisition and refined on page optimization,” Mattias Bergehed added.
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