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Asia-Pacific Region: Detailed Overview of the Fastest-Growing Gambling Market of the World

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The gambling industry is one of the most flexible sectors of the modern world economy. This industry not only demonstrates the growth and high rates of return on investment but also introduces unique innovative trends that are in many ways ahead of even the most positive experts’ assumptions.

Online gambling business magazine Login Casino has prepared an overview of the fastest-growing market of the world in the gambling industry and the reasons for its quick development, as well as future forecasts.

The following diagram shows data on the amount of money received by gambling operators in the world from 2001 to 2019.

According to experts’ predictions, the world gambling market will continue to evolve. Modern technologies contribute to the improvement of gambling services, which makes this activity even more attractive and accessible to users. The growth of the market is facilitated by the use of mobile phones, which entails the emergence of programs and applications for phones; improvement of the level of welfare, which allows people to spend more money gambling; as well as expenditure of the Internet coverage.

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Fastest-growing market overview

According to the experts’ reports, at present, the fastest-growing market in the world is the Asia-Pacific region. In general, the Asian-Pacific market has a tendency to increase gambling revenues, as well as the spread of legalization. Nowadays, countries with legalized gambling make huge profits, and in states where gambling is illegal, offshore casinos are very popular. Below, we will take a closer look at the major countries in the gambling market of the Asia-Pacific region.

China

In general, gambling in China is illegal. Residents of the country can try only one gambling activity, the operator of which is the state itself – the lottery. As for other activities, involving betting, they are held in two gambling zones – Hong Kong and Macau.

In Hong Kong, it is possible to try four types of gambling: mahjong, lottery, betting on races and betting on football. The Hong Kong Jockey Club has a monopoly on both types of sports bets and brings one of the highest levels of profit from horse racing in the world. In total, there are six legal gambling establishments in Hong Kong.

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In Macau, numerous casinos offer a wide range of gambling activities:

– casino board games (card games, craps, roulette, etc.);

– gaming machines (video slots, video poker, digital versions of board games);

– sports betting;

– lotteries.

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The above-mentioned activities are held in more than thirty gambling establishments located in Macau.

Macau is usually called Asian Las Vegas: its casinos generate an annual income of more than thirty billion dollars, which is a few times more than the income from casinos in Las Vegas. The absence of a tax on winnings in Macau makes this region a favorite among serious gamblers.

As can be seen from the above chart, the gross gambling revenue in Macau fell sharply from 2014 to 2015. The drop in income was most likely caused by the government’s efforts to tighten control in order to combat corruption and money laundering. This also led to an increase in the number of Chinese tourists visiting the Philippines and Singapore. Then it continued to decline gradually from 2015 to 2016. However, in 2017, the revenue grew by almost twenty percent, and in 2018, gross revenue from the casinos increased by 35% – this has been the largest increase since 2014, so we can say that the market has recovered.

Japan

Gambling in Japan is strictly regulated. Earlier, the Japanese government approved the legalization and regulation of three integrated resorts, which will be the first casino sites in the country. Now it is still unknown in which cities the casinos will be located. However, according to predictions, these cities will be Osaka, Tokyo and Yokohama.

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According to experts, the Japanese gambling market can be estimated at sixteen billion dollars. This amount will be less than in Macau in China but much more than in Las Vegas, which will make Japan the second largest gambling market in the world. Other experts rate the market even higher – at twenty billion dollars.

The government hopes that resorts will increase foreign investment and tourism revenues. Due to concerns about addiction to games of chance – about five percent of Japanese people are affected by it – casino visits will be limited. Entrance fees of $74 will be charged for locals and foreign tourists. In addition, it will be allowed to visit the casino no more than ten times a month.

It should also be mentioned that at present, some types of gambling are already legal. This regards lottery tickets which are issued by municipal bodies, as well as betting on some types of races that are controlled by the country’s government and municipal bodies.

South Korea

It is noteworthy that gambling in South Korea is oriented almost exclusively to tourists. Citizens of this country have access to the one and only gambling establishment – Kangwon Land Casino located in a picturesque mountainous area on the site of mines. In order to get to this place from Seoul, people need to spend approximately three hours driving the car, and the journey by train takes even more time – five hours. However, local players are not afraid of such difficulties – even on a weekday, this gambling establishment is full of people.

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The South Korean authorities are trying to avoid the problems associated with the gambling business. For this reason, all other gambling establishments in the country work to serve foreigners – the country’s citizens will not be allowed to enter their territory. The main stream of gamblers goes to South Korea from China, whose residents are frightened off by high stakes and entrance fees to Macau; as well as from Japan, where a lot of types of gambling are prohibited.

The following chart provides information regarding gross gambling revenue in the country from 2012 to 2019.

As it is possible to see, in the first half of 2018, the gambling industry in South Korea featured the highest revenue after the country managed to establish better relations with China. In 2017, Chinese authorities introduced a partial travelling ban in response to South Korea’s deployment in 2016 of a US-backed THAAD missile system in retaliation for the North Korean aggression.

Other countries

The Asian gambling industry has always been associated with the bright lights and resort casinos of Macau. Despite the fact that China is certainly considered the largest gambling market in the region, other Asian jurisdictions are gradually coming to the fore with new opportunities for operators who want to find their place in the gambling industry.

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Singapore

There are two official casinos in the country – Resorts World Sentosa and Marina Bay Sands. The first one is the largest gaming complex in the country. Occupying over fifteen thousand square meters, Resorts World Sentosa has more than two and a half thousand slot machines and one thousand gaming tables. On the territory of the second gaming complex, there are restaurants, cinemas, a hotel, a swimming pool and a wide variety of other entertainments. It has over six hundred tables, one and a half thousand slot machines and several VIP lounges for high rollers. Two other organizations Singapore Pools and Singapore Turf Club control lotteries and sports betting.

The Philippines

The thriving gambling industry in the Philippines is a great example of how proper market organization can provide regular financial revenues to the state budget. The market has undergone some changes recently in connection with the policies introduced by President Rodrigo Duterte aimed at eliminating corruption and restructuring some aspects of the market. The Philippine market brings large revenues. Earlier, it was reported about $3.5 billion in gambling revenue in 2018. Some experts predict a significant increase in gambling revenues in the near future due to the licensing of new casinos and convenient entry to the Asian market for operators.

India

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Gambling in India is permitted in only three places: Goa, Sikkim and Daman. It is also possible to get a license to do business with skill-based games in Nagaland. Technically, games requiring the use of intelligence and skills are legal. Today it is still discussed whether poker can be attributed to this category of games. The gambling market in India is strictly regulated only a few companies dominate in the industry. Casinos are allowed only as part of 5-star hotels. In general, there is considerable interest in gambling but the vast population of the country still does not have access to them.

Vietnam

For a long time, casinos in Vietnam were available only to foreigners but in the last few years, the government has been considering the legalization of gambling.

The Vietnamese authorities have plans to legislatively reform the laws on the gambling industry of the state in order to compete with the most successful countries in this market in the region. Slot machines so far in the country have been open only to foreign visitors. If the laws are transformed and the local population is allowed to visit the casino, the prospects for the development of the gambling industry of the state will immediately increase, which, accordingly, will increase the investments of world operators.

Cambodia

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Gambling is prohibited for citizens of Cambodia but illegal gambling is widespread. The country’s authorities are trying to combat this problem.

Malaysia

In the country, there are several casinos that work only for foreigners. One of the most well-known ones is Resorts World Genting that is located on the border between the states of Pahang and Selangor of the country.

Taiwan

Poker, land-based and virtual gambling establishments are illegal but sports betting is allowed both online and in land-based bookmakers.

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Australia

Gambling in Australia is very popular. Due to the relatively small population and high level of involvement in gambling, the market is quite mature. There are many land-based casinos and bookmakers in the country. According to studies, an increasing number of Australian players are betting using their mobile devices. However, just several large sports companies dominate the market.

The reasons for the rapid growth of the gambling industry in the region

At present, the gambling industry continues to grow and develop in Asia-Pacific, so everyone is focused on its new perspectives. At the same time, many people do not understand what are the reasons for the quick growth of the gambling market in this part of the world.

It should be noted that there are several reasons why the Asia-Pacific region is nowadays a leading one in the gambling sector. The first reason is large populations of some Asian countries such as China and India. Residents of Asia, whose total number is 60% of the world’s population, have already shown a special tendency to gambling.

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The second reason is that this region includes a few strong world economies, among them – China, India and Japan. Taking into account this fact, a large number of successful companies are ready to make investments and develop their business there.

The Asian-Pacific gambling market features

Asia-Pacific has established itself as a leading region in the gambling sector and brings a significant part of the global gambling revenue. Certainly, like any other region, it has a number of characteristics, which will be discussed below.

The most popular games represented on the market

The following figure represents the approximate results of the 2019 world game market per region with year-on-year growth rates:

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No one can doubt that the Asia-Pacific region is the most successful one in the gaming sector of the world. In this region, the fastest-growing markets are the emerging ones such as India and the South East.

As for the most popular games represented on the market, similar to other regions of the world, here you will not find homogeneity in the Asian-Pacific countries. That is why, in this case, it will be better to consider the countries separately.

China and Japan

In the most developed countries of the region, the most popular game is Horizon Zero Dawn

Indonesia and Malaysia

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Persona 5

Vietnam, Taiwan and South Korea

Overwatch

India

Call of Duty: Infinite Warfare

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Pakistan

Battlefield

The Philippines, Myanmar and Mongolia

DOTA 2

New Zealand, Australia and other territories in Oceania 

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Mortal Kombat 11, Battlefield and Horizon Zero Dawn

Types of platforms

At present, the Asia-Pacific market is the largest one for console games and it is expected that the region will remain the leader in this regard in the future. The main driving force for this segment is the rapid growth in the number of active players in Asia-Pacific.

There also has been a rapid increase in the tablet/mobile gaming sector due to the introduction of new tablets and smart phones featuring better options for playing video games. In fact, players appreciate a lot the ease of utilizing mobile phones in diverse cases such as Internet use and messaging. Nowadays, mobile games are extremely popular in India and China.

PC gaming also attracts a lot of players in the Asia-Pacific region. In Korea, for instance, there are many special gaming rooms where players can try numerous games. In addition, Japan is home to well-known companies, which contribute considerably to PC gaming revenues. 

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Game Developers Overview

In the Asia-Pacific region, a large number of successful game developers are represented on the market. Some of the most popular games studios are the following ones:

Kojima Productions

It is a famous game studio, which was founded by Hideo Kojima, located in Japan. In 2019, the studio presented the popular game Death Stranding for such platforms as Microsoft Windows and PlayStation4.

Agate Studio

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The game studio appeared in 2009 and rapidly turned into one of the largest companies representing this industry in Indonesia. The studio has already developed more than two hundred and fifty games.

Csharks Games

Based in India, the game studio has been continuously providing game portals all over the world with exciting content. Working in this market for more than ten years, the studio has been introducing games for different platforms.

Acheron Design

It is a well-known game studio based in Australia, which was founded in 2004. The development company is famous for its sports and movie games.

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Krome Studios

This video game studio was founded in 1999 in Australia. The introduction of a special technology turned the company into one of the leaders in 3D video games sector in the country. The game studio is famous for the fact it has created games for numerous platforms.

Five-year forecasts

The Asian-Pacific market is thought to be among the most favorable regions for the popularization and evolvement of the gambling sector in the world. Experts contribute this to the high population in the region and the rapid economic growth of some countries. Over the recent period, the gambling regulations of a number of the Asian-Pacific states have been positively changed towards the partial or full legalization of gambling. This undoubtedly opens up new perspectives for the industry. According to experts’ forecasts, the Asia-Pacific gambling sector will show annual rapid growth until 2025.

One of the events that are thought to have a positive impact on the industry in the region will be the Olympic Games that are planned to be held in Japan this year. This has become one of the main reasons for the legalization of gambling in the territory of the state. The country’s authorities are convinced that these measures will draw on a significant influx of finance into the local budget.

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What does this mean for game developers?

It is anticipated that the growth in the income of the people who live in the region will result in larger amounts of money spent on digital games. This, in its turn, will increase its adoption and usage. Thanks to the improvements in the field of technology, market growth will be strengthened.

Besides, the authorities of diverse states in the region constantly intervene in digital industries and encourage the involvement of game developers since digital gaming has turned into one of the most considerable aspects of their digital economies.

Therefore, taking into a favorable situation in the Asia-Pacific region, we might forecast that a large number of companies will try to enter this market.

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8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India

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8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.

With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.

India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.

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8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”

This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.

Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”

8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.

The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.

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FeedConstruct Secures Exclusive International Streaming and Data Collection Rights for Korean Volleyball Leagues

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FeedConstruct is excited to enhance its offerings with the addition of another significant Korean sports content. Based on the new partnership, the company has secured exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions.

Korea’s V-League is one of the most prestigious and competitive volleyball leagues worldwide, particularly in Asia, renowned for its high-level matches and featuring top-tier local and international talents. FeedConstruct will cover all the matches from both the men’s and women’s competitions, ensuring comprehensive access to this elite league and delivering premium content.

The KOVO Cup, a highly anticipated annual event, serves as a lead-up to the V-League season, offering teams a platform to experiment with new rosters and strategies. Since 2018, the KOVO Cup has invited international teams, such as Thailand’s Supreme Chonburi, raising the tournament’s prestige and drawing significant attention from volleyball fans across the country.

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Volleyball has been a prominent sport in Korea for decades, with the national teams consistently competing at high levels in major international tournaments like the Olympics and World Championships.

Reflecting on the new partnership, Narek Harutyunyan, CEO at FeedConstruct, stated: “We are thrilled to secure the exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions. Korean volleyball has a rich history and a passionate fan base, and we are committed to providing comprehensive coverage of these elite competitions. This collaboration not only strengthens our global volleyball portfolio but also underscores our dedication to delivering premium sports content.”

KBSN Director Lee Ju Young, added: ‘’We are honored to collaborate with FeedConstruct on this project. We hope that Korean professional volleyball will receive more global attention. We believe that partnerships are significant because they carry weight.’’

KOVO’s Director Lee Young-ho said: “I am pleased that this partnership will enhance the global capabilities of Korean professional volleyball. It seems like a great opportunity to connect with many fans overseas through FeedConstruct. I hope this will be a good opportunity for Korean professional volleyball to grow to the next level.”

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NewCasinoRank Unveils Specifics of Thai New Online Casino Market

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NewCasinoRank, a leading website specialising in reviewing new online casinos and covering various aspects of iGaming, has provided an in-depth analysis of the emerging online casino scene in Thailand. As Thailand remains one of the most frequented locations accessing NewCasinoRank, the team is dedicated to delivering precise and relevant information that aligns with the country’s strict gambling regulations.

Gambling in Thailand is heavily regulated under the Gambling Act of 1935, which prohibits most forms of gambling except for the government-run lottery and horse racing. Despite these restrictions, the popularity of online casinos continues to grow, driven by increasing internet accessibility. According to Statista, the online gambling market in Thailand is projected to grow by 5.56% (2024-2028), resulting in a market volume of €628.90m in 2028.

Thai players frequently visit NewCasinoRank to find reliable information on accessible new online casinos that comply with local laws. To meet this demand, NewCasinoRank’s team meticulously curates content that adheres to Thailand’s legal framework, ensuring players have access to safe and trustworthy gaming options.

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Chloe O’Sullivan, CasinoRank’s Writer, emphasizes the platform’s commitment: “We highly value our Thai audience and strive to provide up-to-date information on our dedicated Thailand page. This comprehensive resource includes special features of new casino sites in Thailand, the most popular casino game developers in the country, an overview of the average bonus values based on market trends and local currency, and much more.”

Samuel Adeoye, CasinoRank’s Researcher, said: “Speaking of new casinos, sometimes it’s hard to get the most accurate information because the subject is new. Still, we manage to do that by collecting data from reputable open sources and collaborating with trusted casinos that partner with NewCasinoRank. This ensures that our content is both accurate and relevant, providing Thai players with the information they need to make informed decisions.”

The post NewCasinoRank Unveils Specifics of Thai New Online Casino Market appeared first on European Gaming Industry News.

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