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European Gaming Congress 2024

Canada

Cutting-Edge Display Technology Makes eSports an Arena-Worthy Event

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Contribution by Aaron Addison,  the in-house gaming expert for LG Business Solutions USA, a leading provider of advanced display technologies to the eSports industry.

Over the last decade eSports has blossomed from a cottage industry into a global phenomenon that attracts tens of millions of viewers and has encouraged major corporate sponsorships of events, competitors and teams. So far, most of the infrastructure used to host eSports tournaments and recreational events has relied on ad-hoc, temporary installations at existing arenas, concert venues and convention halls.

Displays Offer Up-Close Action

The exploding popularity of eSports competitions and competitors is evidenced by Twitch accounts that rival the largest social media stars in terms of engagement and viewing time. The massive viewership and potential for advertising and sales programs, not to mention local investments and cultural pride, are now attracting the attention of colleges and cities in the same way that traditional sports arenas and entertainment venues do.

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European Gaming Congress 2024 (Warsaw, Poland)

Nearly all massive public events today, from concerts to sports to dance clubs, employ digital screens to help large crowds get closer to the action and create excitement. For eSports, large digital screens are actually required for in-person viewing, since guests sit far from competitors and therefore cannot see what is happening on their monitors as they play. Utilizing the latest display technologies including DVLED (direct-view light-emitting diode), LCD video walls and the inclusion of many smaller displays throughout a facility, event organizers, developers and building designers are beginning to focus on how to maximize engagement and entertainment value at live eSports events.

Developers See Big Business in eSports

It’s clear that large displays and systems underscore the importance of the electrical and technological infrastructure needed to create eSports arenas. Many developers are interested in arenas that can offer VR game experiences that combine professional-level events with consumer-level play and invite all guests to act as both player and fan.

Meanwhile, competitors are even more reliant on bleeding-edge display technology, requiring gaming monitors with small latency, fast refresh speeds and accurate color and contrast capabilities to compete at the highest level. Essentially, an event or space that does not use the absolute top-of-the-line visual experience for players and patrons will have difficulty providing a professional level of competition or player experience.

Physical Attendance Beats At-Home Viewing

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European Gaming Congress 2024 (Warsaw, Poland)

Twitch streamers and competition leagues such as the Ultimate Gaming Championship continue to increase the popularity of eSports viewing. Even if at-home fans are watching through VR systems, they cannot get the same experience as attending a safe and secure live event with hundreds or thousands of eager, like-minded fans. Existing stadiums have so far provided satisfactory infrastructure and accommodations, such as a Fortnite championship held at Arthur Ashe Stadium in New York City, the world’s largest tennis stadium.

As competition leagues and their viewerships grow, more purpose-built arenas may become desirable for cities and municipalities to attract events and economic activity. As these spaces can be designed to act as large, full-time interactive ‘arcades’, they may prove to be even more profitable and popular than traditional stadia which still only offer spectating alone, not participation.

The trend of eSports and video gaming popularity in general have followed an upward trajectory since their introduction in the 1970s and show no sign of slowing. Through thoughtful integration of cutting-edge digital displays on both a macro- and micro-scale, the future of large public eSports leagues and competitions may soon rival the fervor and economics of traditional sporting events and stadia.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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