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Entain Opens New-Look Digital Shops across UK & Europe
Retail to have a more contemporary, digital feel
Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.
The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands. In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers. This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.
“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”
Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.
The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.
“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments. We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”
Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.
In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.
“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”
All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.
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blask
Blask reaches 100 market milestone with new additions
Reading Time: < 1 minute
Blask, the market intelligence ecosystem for iGaming, has crossed the 100-country threshold with the addition of new Asian, Africa and European markets to its platform.
Blask now provides AI-driven, real-time analytics on more than half of the world’s nations, with an in-depth overview of the operator landscape provided in 107 countries, and game analytics in 17.
The latest markets added include Turkey, Saudi Arabia, the United Arab Emirates, Ukraine, Qatar, Kuwait, Moldova, Tunisia, Zimbabwe, Jordan, Madagascar, Chad, Somalia, Niger, South Sudan and Mauritania.
Max Tesla, CEO and co-founder of Blask, said: “When we launched Blask last year, we made a commitment to bring in-depth, real-time iGaming market intelligence to the whole world. We’re now more than half-way towards completing this mission. Every new market we add brings more clarity to an industry that has operated in the dark for far too long.”
Blask shines a light on the performance of brands and entire markets where data-led intelligence has previously been lacking.
This latest update shows that as the United Arab Emirates prepares to roll out a new regulatory framework for online gaming, more than 155 brands are already active in the country. The Blask Index, a measure of engagement and interest across all brands in the UAE, is up 36.14% year-on-year.
Meanwhile, the once thriving Ukraine iGaming market has seen a 49.11% YoY decline, with just 86 now active.
The post Blask reaches 100 market milestone with new additions appeared first on European Gaming Industry News.
Evoplay
Evoplay dives into the vault in Piggy Bank 3 Pots Bonanza
Reading Time: 2 minutes
Evoplay the award-winning game development studio, has released Piggy Bank 3 Pots Bonanza, a vibrant and joyful slot where players can crack the safe for generous wins.
With the inclusion of the popular 3 Pots mechanic and several thrilling features, the 5×3, 20-line game offers a colourful world of gold bars, diamonds, and the three titular Piggy Banks for an action-packed adventure.
The game has four types of Bonus symbols – Green, Blue, Red, and Gold – offering different values between 1x to 350x the bet.
The Green Piggy Bank activates the Bonus Game with the xSpins Booster, awarding four starting spins instead of three and resetting the spin counter back to four each time a new Bonus symbol lands.
The Blue Piggy Bank triggers a Bonus Game featuring an xReels Booster, doubling the excitement by playing the round on two reel sets simultaneously. Any starting Bonus symbols are duplicated on the additional reels, increasing the chances of landing high-value Gold Bonus symbols.
Meanwhile, the Red Piggy Bank introduces the xFortune Booster, where Bonus symbols can randomly increase in value, with multipliers ranging from 0.5x to 10x the bet, creating explosive win potential.
The real excitement starts when all three boosters are activated simultaneously, launching a Bonus Game with a Hold and Win mechanic. Filling all 15 cells with Bonus symbols during this mode rewards the GRAND Jackpot or even the chance to double the jackpot if the Extra Reels Booster is active.
For players seeking instant access to the game’s features, the Bonus Buy allows activation of one, two, or all three Boosters, directly unlocking the full Bonus Game experience.
With its vibrant visuals, engaging mechanics, and multiple ways to win, Piggy Bank 3 Pots Bonanza offers players an exciting, dynamic slot experience where every spin could lead to big rewards.
Ivan Kravchuk, CEO at Evoplay, said: “With Piggy Bank 3 Pots Bonanza, we wanted to create a fun and fast-paced slot experience that keeps players on the edge of their seats.
“The combination of the 3 Pots mechanic, Hold and Win and multiple Bonus symbols, provides plenty of excitement and more ways to hit big wins with every spin.”
The post Evoplay dives into the vault in Piggy Bank 3 Pots Bonanza appeared first on European Gaming Industry News.
155 million monthly active users
Flashscore celebrates 155+ million monthly users, 400+ million app downloads
Reading Time: 2 minutes
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Record figures reinforce position of fastest-growing sports media platform
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User base boosted by acquisition of BeSoccer
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El Clásico fuelled record-breaking single-day user demand
Flashscore, the world’s leading platform for live scores and sports content has reached a major milestone, surpassing 155 million monthly active users and exceeding 400 million app downloads, with growth boosted following the acquisition of BeSoccer.
The record figures were reached in October, which also saw Flashscore and BeSoccer set a new single-day traffic high of 48.5 million users. The continued growth underlines Flashscore’s position as the leading sports media platform globally and reflects rising demand for real-time, reliable match data.
Flashscore CEO Pavel Krbec said: “All our investments in modern technology and product portfolio, as well as our daily work, are directed toward a single goal: delivering key sports information to fans around the world at the moment it matters most.
“Surpassing the 155 million monthly user milestone has shown that our vision delivers tangible results and I’m confident that in the year ahead, we will raise the bar even higher.”
Flashscore is the flagship product of Livesport, founded in 2006 by Martin Hájek and Jiří Mareš in Prague. The company that has become the global leader in real-time sports coverage has boosted its user base through new acquisitions in recent years. Notable additions include the Spanish football giant BeSoccer, Soccerway, and Tribal Football. BeSoccer alone contributed over 30 million users and strengthened Flashscore’s presence in key football markets worldwide.
BeSoccer CEO Ana Chapado said: “One year under one umbrella with Flashscore reflects both the strength of our football-focused platform and the power of joining forces with a global leader. Together, we’re building something truly special for football fans around the world.”
Globally, the majority of Flashscore users visit the platform for football results and content (more than 65%), followed by tennis (10%) and basketball (9%). Unsurprisingly, Flashscore’s largest audiences are concentrated in football’s traditional powerhouses. Countries with the highest monthly user counts regularly include Brazil, Italy, France, the UK, Poland and Germany, while Nigeria and the United States are also among regions that see a rapid growth of audience.
Single-day traffic record fuelled by El Clásico
October also saw Flashscore and BeSoccer pass a single-day traffic record, with 48.5 million users and 2.58 billion views combined on October 26, helped by El Clásico as Real Madrid beat Barcelona in La Liga. That match was the second-most popular game in Flashscore history, behind Barcelona’s Champions League semi-final second leg match against Inter in May.
Krbec said: “When the El Clásico was approaching, we saw it as an opportunity for Flashscore to shine. That’s exactly what happened – 14.7 million people followed the match on our platform, making it the second most-watched game in our history.”
The post Flashscore celebrates 155+ million monthly users, 400+ million app downloads appeared first on European Gaming Industry News.
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