Gaming
QALLO® LAUNCHES QENERGY – THE ENERGY DRINK FOR THRIVING IN THE DIGITAL WORLD
Qallo® is a Belgium based performance nutrition brand focusing on the digital world. The company’s target audience consists out of gamers, entrepreneurs, digital workers, poker players, traders, digital artists, … After its supplements (QFocus, QSleep, QFlex) launch a year ago, Qallo® now announces its newest member in the product line-up: QEnergy. A sugar-free energy drink powered by natural ingredients to energize, hydrate, and improve your concentration. The drink is available in three natural flavors.
Almost exactly a year after founding the company, Qallo® launches its revolutionary energy drink, QEnergy. The company aims to conquer the energy drink market focused on the digital world. Qallo® makes a bold move with QEnergy, launching a direct competitor to companies such as GFuel, LevlUp, Ghost Gaming, Red Bull, Monster Energy, etc.
“By spending time with our community, we noticed that unhealthy, high-in-sugar energy drinks still played a big part in a lot of people’s daily routine. Drinks that weren’t designed to consume when sitting still in front of a screen. The ask was clear: a healthy energy boost, optimized for working, gaming, creating, trading, thriving in the digital world. Our answer is QEnergy. A sugar-free energy drink powered by natural ingredients to energize, hydrate, and improve your concentration.” – Alexander Van Laer, CEO & co-founder Qallo®
Qallo’s® QEnergy contains no sugar, no preservatives, no artificial colors, and is 100% vegan. The product is available in three natural flavors: Mango Pineapple, Red Berries, and Lemon Lime Ginger. QEnergy is an energy drink packed with B-vitamins, essential minerals, and topped off with nootropics and adaptogens for more focus.
UNIQUE TASTE AND PRODUCT EXPERIENCE
Qallo’s® QEnergy is characterized by its unique taste and product experience. The company worked for almost a year side by side with its core-community members, consisting of gamers, entrepreneurs, poker players, digital artists, etc. “We are thrilled with the end-results of this community-driven feedback cycles. We can proudly say that we are the first healthy energy drink that absolutely does not taste like the typical energy drink. QEnergy is a game-changer”, says Van Laer.
“The first time I tasted QEnergy, I was amazed with the taste experience. I’m used to consuming energy drinks every now and then, and I can genuinely say QEnergy is another league. In fact, I must often remind myself that I’m drinking an energy drink and not some kind of a fresh fruit juice. – Joep ‘Gerlaenco’ Gerla, professional streamer
BALANCED MIXED OF ENERGY, FOCUS AND HYDRATION
“The QEnergy formula balances three key elements: energy, focus and hydration”, Van Laer continues. “The vast majority of existing energy drinks are based on very high quantities of caffeine, taurine, and sugar. These products often cause nervosity, jitters, and anxiety. Further, they leave you dehydrated. This is where Qallo’s® QEnergy makes the true difference.” Qallo decreased the amounts of caffeine and taurine and replaced them with a state-of-the-art ingredient called Zynamite®.
“Zynamite® is a standardized mango extract that has shown caffeine replacement and amplifying effects in scientific research. It has become a key natural component of QEnergy.” – Alexander Van Laer, CEO & co-founder Qallo®
Qallo® added multiple, thoroughly researched natural ingredients like L-theanine from green tea, Ashwagandha and Ginkgo Biloba to help relieve stress and increase cognitive performance. A great extra for mental peak performance. Further, the company added natural essential minerals like Potassium, Magnesium and Sodium (from sea salt) to support a good fluid balance in the body. QEnergy should be mixed with 400ml of water to make sure you also consume a nice amount of water while drinking the product.
PRODUCT INFORMATION
Available in tubs and sachets
- 40 servings per tub
- 30 sachets per container
- Sugar-Free
21 kcal
Plant powered formula
- Energy boosting ingredients optimized for digital performance
- Essential minerals for hydration
- Nootropics and adaptogens for focus and concentration
- B-vitamins for health & well-being
- Red Berries: a sweet mix of wild berries
- Lemon Lime Ginger: a fresh citrus taste with a hint of ginger
- Mango Pineapple: a revitalizing tropical fruity taste
100% full disclosure label
Proudly researched and produced in Belgium, home of a high quality and highly regulated food, health and pharmaceutical industry
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Gaming
Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.
Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“
‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.
The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.
Gaming
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.
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