Latest News
AretoNet and GiG form partnership to analyse and enhance player lifecycle

GiG clients can now take advantage of market-leading business intelligence and marketing automation features without the need for further integration
AretoNet, the market leading business intelligence and marketing automation provider has completed the full integration process with Gaming Innovation Group, meaning their extensive client list now have access to AretoNet’s platform.
This new alliance is the culmination of a successful year for AretoNet and its focus on partnering with the best iGaming platforms.
The integration into the GiG Real-time, data platform was developed and delivered quickly, leveraging the AretoNet teams’ extensive technical expertise. It gives GiG’s clients the ability to engage with players across the entire customer journey using key gaming, engagement and campaign data to make accurate decisions and maximising marketing ROI.
The latest partnership will see GiG offering AretoNet’s full suite of products supplement the already extensive GiG Data Platform solution, including real-time business intelligence, marketing automation, predictive modelling and campaign execution, providing the capability to launch and trigger real-time, multi-channel marketing campaigns with full end-to-end analysis tracking.
Justin Farrugia, Co-founder of AretoNet said: “Offering our products to the very best operators in the iGaming sector is our key strategy and this new integration with Gaming Innovation Group emphasises that ambition.
“Our expert team and their dedication to streamlining what can be an extensive process, means we are able to deliver in double quick time. The benefits of working with our live data streams are there for all to see and we are delighted to now offer this market advantage to all GiG clients”
Martin Collins, Director of Sales and Business Development at GiG, said: “In today’s fast-paced, competitive marketplace being able to offer our clients the tools to help them differentiate themselves from the competition is something we view as an essential part of our service offering. We were immediately impressed by AretoNet and its innovative data capturing and business analysis product offering, which will give our customers a competitive edge, allowing them to make better and more informed business decisions based around their customer journeys and marketing campaigns . This will not only help to benefit their player lifecycle in the short-term with increased player acquisition and retention, but also for years to come with their overall marketing strategy..”
Powered by WPeMatico
Latest News
Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards

Amusnet announces the launch of Cash Bomb, a powerful new feature designed to elevate player excitement and support operators gain a competitive edge in the online casino landscape. Integrated seamlessly with the company’s signature Jackpot Cards, Cash Bomb delivers an additional layer of thrill by offering players the chance to share in rewards whenever a Jackpot Cards Level is won and the winning suit matches a pre-selected Cash Bomb Suit.
“Cash Bomb is more than a promotional tool – it’s a player engagement engine,” said Yordan Georgiev, Head of Casino at Amusnet. “By enhancing the proven success of Jackpot Cards with this dynamic feature, we’re empowering player retention, engagement, and revenue. It’s a testament to Amusnet’s commitment to delivering innovative, high-quality, and player-centric solutions that drive measurable results for our global network of partners.”
What truly sets Cash Bomb apart is the strong community-driven element and the configurability across a wide variety of Amusnet’s slots powered by the signature Jackpot Cards. This extensive compatibility allows operators to strategically deploy promotions across their portfolio, spotlighting key titles and optimizing performance. When triggered, the feature distributes a generated prize pool among all eligible players – not just the jackpot winners. This shared win model creates a sense of extra thrill and collective reward, driving players’ engagement and motivation. The prize pot grows continuously until a matching suit detonates the Cash Bomb, providing a progressive incentive that keeps excitement high.
With its flexible setup, seamless integration, and explosive gameplay mechanic, Cash Bomb showcases Amusnet’s commitment to innovation and its ongoing mission to empower partners’ growth through player-centric solutions. It’s a strategic tool that elevates player engagement, delivers measurable ROI, and provides a competitive advantage across the diverse casino portfolios of Amusnet’s global client base.
The post Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards appeared first on European Gaming Industry News.
Latest News
PartyPoker is partnering with Genting

The post PartyPoker is partnering with Genting appeared first on European Gaming Industry News.
eSports
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.
The Esports World Cup Foundation (EWCF) announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.
A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community – streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.
“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”
“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”
This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages. Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.
-
EDGE Boost7 days ago
EDGE Boost Launches Social Accountability Program, Adding Peer-based Accountability to its Roster of Responsible Gaming Tools
-
Friday Fireworks7 days ago
Plaza Hotel & Casino to celebrate Fourth of July with a holiday edition of its free Welcome to the Weekend Friday Fireworks
-
IL00108261917 days ago
SharpLink Gaming Acquires 176,271 ETH for $463 Million, Officially Becoming Largest Publicly-Traded ETH Holder
-
Africa4 days ago
Jelly Entertainment Enters into Partnership with betPawa
-
Canada4 days ago
Maverick Games Launches Sports Betting Operations in Ontario
-
BETBY3 days ago
BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS
-
Latest News7 days ago
Matt Holt Joins nVenue as Advisor and Board Observer
-
Latest News7 days ago
TSG Store hits record-high share in game bookings as the company gets closer to its long-term target