eSports
BLAST Premier teams up with Magnum to promote ice cream delivery service

Partnership to focus on promoting ice cream delivery of Magnum during BLAST Premier Fall Groups
Esports tournament organiser BLAST Premier will team up with Magnum to help promote their range of ice creams during the Falls Groups (16-26 September) through home delivery platforms.
The partnership will integrate Magnum into the Counter-Strike tournament through product giveaways, bespoke branded social media content and physical and digital in-game branding. The collaboration will look to highlight the ease in which gamers and esports lovers can get their favorite ice cream delivered straight to their doorstep at a momentâs notice.
Magnum, which is owned by Unilever, one the worldâs biggest ice cream manufacturers, will also sponsor BLAST Premierâs aftershow Overtime. The popular show takes place after each dayâs play and sees the BLAST Premier broadcast talent team discuss all things Counter-Strike with a special guest live in the studio in the form of a professional player or coach.
Oliver Clarke, Head of Brand Partnerships for BLAST, said: âUnilever is one of the worldâs most recognised and well-respected brands, their appetite to partner with BLAST Premier is testament to how much our tournament circuit has grown over the last 18 months and its global appeal. We are excited to see the results of taking their popular Magnum ice cream brand to a highly engaged esports and gaming audience during our Fall Groups event.â
Madeleine Holmstrom Szugalski, Senior Brand Manager for Magnum Nordics, said: âWeâre really excited to partner with BLAST Premier for the launch of our âPlay For Pleasureâ
Campaign. Their brand is one of the strongest in the world of entertainment, celebrating the world of gaming in a creative and disruptive way. Magnum has always believed that a day without pleasure is a day lost and that people should not be held back from doing what they love.
âWe work closely with our partners to co-create campaigns that inspire and encourage people to celebrate what brings them pleasure, whether itâs through gaming or another form of creative expression. We canât wait to see the CS:GO community enjoying Magnum while watching the best players compete.â
BLAST Premier is a global Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line.
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BETBY
BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the providerâs continued expansion, innovation, and ability to deliver competitive value to operators worldwide.
During the third quarter, BETBYâs sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the companyâs H1 results.
Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the companyâs ability to maintain growth momentum even in unfavourable market conditions.
This performance further demonstrates the scalability and reliability of BETBYâs sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplierâs investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.
Betby.Games, BETBYâs proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: âQ3 once again demonstrates the strength of our products and the trust weâve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.â
To find out more about BETBYâs cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBYâs team, and discover how the companyâs solutions and services can be their winning aspect for their iGaming project.
The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.
BeĆiktaĆ Esports
HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazilâs Vivo Keyd Stars, Turkiyeâs Galatasaray Esports and BeĆiktaĆ Esports. This marks a new stage in HAVITâs global esports expansion, further strengthening its influence in the global esports ecosystem.
HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.
In Turkiye, HAVITâs gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and BeĆiktaĆ Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVITâs market leadership but also deepens its connection with the local esports community.
Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazilâs leading esports team, providing high-performance gaming gear to support the teamâs play. With HAVITâs gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the teamâs strength and HAVITâs commitment to empowering Brazilâs esports development.
Brand Vision: Build a Global Esports Network
This strategic partnership across Brazil and Turkiye is a key step in HAVITâs regional market expansion and lays a solid foundation for HAVITâs future presence in wider esports ecosystems of Europe, the Americas and beyond.
âPartnering with these teams is a crucial implementation of HAVITâs âFor Fun. For Games. For Championsâ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,â Doug Pollard said.
The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.
2XKO
DATA.BET the First to Launch 2XKO Offering

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Introducing Riot Gamesâ newest title to the esports landscape
DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.
2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches â a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.
At this stage, DATA.BETâs coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.
What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.
DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10â12, 2025), featuring nearly 300 players across top fighting titles.
Bogdan Holovnov, Head of Esports at DATA.BET, said: âEsports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, weâre proud to be the first to bring this to market â giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.â
The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.
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