Asia
Yuvin Esports ropes in Tata Motors, the auto major as Title Sponsor of Yuvin Valorant Invitational

Yuvin Esports, a leading Indian Esports organisation, has announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from September 2 to 5, 2021.
This partnership also marks the entry of the country’s biggest automobile manufacturing company Tata Motors into the Esports domain which has seen rapid rise in the recent past.
While welcoming Tata Motors to the Esports family, Sharang Naicker, CEO & Founder of Yuvin Esports Pvt. Ltd., said, “One of the most premier and established automobile companies, Tata Motors is entering into Esports. The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in. Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’ it is perfect time for the grand entry into ‘e’sports.”
Founded by the ex-pro gamer Naicker in 2018, Yuvin Esports Pvt Ltd has been focussing on building and grooming talent from India, South Asia and Southeast Asia for competitive international arena. The exciting competition will feature India’s top eight Valorant teams battling it out in a single elimination format for a prize pool of INR 1 lakh. The teams will be contesting in a best-of-three format while the grand finale will have best-of-five format on September 5.
Yuvin Esports’ this invitational Valorant Tournament is an engagement with Tata Motors that will coincide with the recently launched all-new Tata Tiago NRG. “Tata Tiago NRG is a perfect car to own for our young, dynamic, tech-savvy Esports enthusiasts. We are extremely proud and excited that Tata Motors have partnered with us to promote Tiago NRG through a modern medium of Esports. This is the first of many events we have planned for the massive Esports enthusiasts’ community. With your love and support, we are sure to build an immensely respected brand,” Sharang Naicker further added.
India’s one of the most popular and trusted brands, Tata Motors has been contributing to the growth of the Indian sporting industry with its support to many sports over the past many years and through this association, the brand will look to encourage the Indian Esports ecosystem.
“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the Esports arena. The Indian Esports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs. At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field.” Nikhil Kurian, Head – Digital Marketing, Tata Motors, PVBU commented.
RedBull is an official Energy Drink Partner of Yuvin Valorant Invitational Tournament. Released in June last year, the FPS game Valorant has been one of the most popular esports titles not only in India as well as across the globe.
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Asia
Fight vs. illegal gambling gets boost with Php50M PAGCOR grant to NBI

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The Philippine Amusement and Gaming Corporation (PAGCOR) on Monday committed Php50 million in financial assistance to the National Bureau of Investigation (NBI) to strengthen operations against illegal gaming, including the banned Philippine Offshore Gaming Operators (POGOs).
The support was formalized through a Memorandum of Agreement (MOA) signed at the PAGCOR Corporate Office in Pasay City by PAGCOR Chairman and CEO Alejandro H. Tengco and NBI Director Jaime Santiago.
An initial Php25 million was immediately turned over by PAGCOR to the NBI, representing the first tranche of the total assistance, during the MOA signing.
In his message during the ceremony, Tengco said the partnership with the NBI underscores PAGCOR’s mission not only to regulate gaming and generate revenues for nation-building but also to protect the integrity of the industry.
“This morning, we are signing a Memorandum of Agreement that underscores the shared responsibility of PAGCOR and the NBI in promoting lawful, fair, and responsible gaming in the Philippines,” he said.
“This assistance will defray the cost of food and expenses for POGO detainees, as well as support the Bureau’s legitimate operations against illegal gaming activities.”
Mr. Tengco said the agreement likewise demonstrates PAGCOR’s resolve to safeguard the gaming industry and ensure that revenues from legal gaming truly benefit the Filipino people.
“Illegal gambling operators undermine our laws, exploit our people, and put our communities at risk. By working hand in hand with the NBI, we are sending a strong message that we will not allow unlawful gaming practices to persist,” he said.
For his part, NBI Director Santiago said PAGCOR’s assistance would boost the Bureau’s capabilities to pursue its mandate.
“The NBI welcomes PAGCOR’s assistance as it will enable us to step up our operations against illegal POGOs and other unlawful gaming activities. This partnership affirms our shared duty to uphold the law and protect the Filipino people,” he said.
The post Fight vs. illegal gambling gets boost with Php50M PAGCOR grant to NBI appeared first on European Gaming Industry News.
Asia
BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM

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BETBY, the innovative sportsbook provider, has entered into a new partnership with Broadway Platform, a leading operator that manages over 30 online platforms while also delivering bespoke B2B services and B2C brands worldwide. As part of the deal, Broadway Platform will integrate BETBY’s award-winning sportsbook solution across its portfolio.
Through this collaboration, Broadway Platform will gain access to BETBY’s comprehensive sportsbook, featuring 500,000+ events per month, 8,000+ betting markets, and coverage of 125+ sports and 50+ esports disciplines.
The agreement also includes Betby Games, BETBY’s proprietary esports feed, which delivers 400,000+ live matches per month across 25 sports simulations with 100% video coverage, as well as AI Labs, a full suite of AI-driven sportsbook tools. With dedicated modules for odds creation, risk management, UX optimisation, and operations, AI Labs empowers operators with real-time insights, personalisation, and operational efficiency.
The Broadway Platform project is supported by SPRIBE, a leading iGaming company recognised for its innovative products and next-generation, mobile-first gaming experiences that resonate strongly with modern players. SPRIBE has made a significant impact on the online gaming industry, and its involvement underlines the ambition and innovative spirit of the collaboration.
Broadway Platform’s move to partner with BETBY underscores the supplier’s commitment to innovation and scalability, while strengthening its focus on the Asian-facing market, where it has been actively localising its solutions to meet regional demands.
Stefanos Karakidis, Business Development Director at BETBY, commented: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”
Giorgi Tsutskiridze, Chief Commercial Officer, added: “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”
The post BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM appeared first on European Gaming Industry News.
ArenaPlus
DigiPlus Announces Partnership with PhilFirst

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DigiPlus Interactive Corp., the Philippines’ premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, announced a landmark partnership with Philippine First Insurance Co. Inc. (PhilFirst), the country’s first domestic insurance company. Together, they have introduced the Philippines’ first-ever surety bond programme for online gaming players – setting a new benchmark in player protection. The programme takes effect immediately.
For players, this means more peace of mind every time they log in, as long as their eKYC (electronic Know-Your-Customer) information is up to date and they continue to play within the platform’s guidelines. Whether it’s a casual gamer or a loyal fan celebrating a big win, they can enjoy BingoPlus, ArenaPlus and GameZone knowing their wallets and balances are even better protected.
Through this initiative, eligible players benefit from an added financial safeguard. The surety bond protects player balances of up to ₱1 million per player, without requiring customers to purchase a separate policy.
“DigiPlus is proud to be the first in the industry to roll out this level of consumer protection. We are committed to putting our players first. With this surety bond, they can play confidently on BingoPlus, ArenaPlus and GameZone, knowing that their funds are safeguarded,” said DigiPlus Chairman Eusebio H. Tanco.
How does the DigiPlus surety bond work?
Eligibility: Players must be eKYC-verified, have made at least one successful deposit, and be in good standing within the platform’s guidelines.
Coverage: The surety bond safeguards player wallets and balances up to ₱1 million per player.
Activation: Protection is in place immediately and applies automatically for all eligible players across BingoPlus, ArenaPlus and GameZone.
This latest measure strengthens DigiPlus’ commitment to reliable customer service and protection, adding the surety bond to its 24/7 customer support and 130+ physical BingoPlus stores nationwide, which already serve as convenient and trusted outlets for players.
With the addition of the surety bond, DigiPlus continues to raise industry standards – delivering not only engaging and innovative gaming offerings but also a stronger guarantee of trust, security and peace of mind for its customers.
The post DigiPlus Announces Partnership with PhilFirst appeared first on European Gaming Industry News.
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