Affiliate Industry
Raketech: Interim report Q2 2021
QUOTE FROM OSKAR MÜHLBACH, CEO
“The second quarter of 2021 was a record quarter for Raketech with general solid performance across most assets and regions, in particular from our Network sales and from our efforts in Japan. Total revenue amounted to an all-time high of EUR 8.8M, corresponding to a growth rate of 25% whereof 25.7% was organic. The EBITDA margin was stable at 38.7%, in line with previous quarter.”
SECOND QUARTER 2021
- Revenues totalled EUR 8.8 million (EUR 7.0 million) representing an increase of 25.0%
- Organic growth amounted to 25.7% (-1.2%)
- NDCs (New Depositing Customers) amounted to 34,839 (40,847), representing a decrease of 14.7%
- EBITDA amounted to EUR 3.4 million (EUR 2.8 million), corresponding to a margin of 38.7% (40.2%)
- Operating profit amounted to EUR 1.6 million (EUR 1.5 million), corresponding to a margin of 18.2% (21.8%)
- Profit for the period amounted to EUR 1.2 million (EUR 1.2 million)
- Earnings per share amounted to EUR 0.03 (EUR 0.03)
FIRST SIX MONTHS 2021
- Revenues totalled EUR 17.1 million (EUR 13.6 million) representing an increase of 25.8%
- Organic growth amounted to 16.0% (-7.1%)
- NDCs (New Depositing Customers) amounted to 74,713 (73,125), representing an increase of 2.2%
- EBITDA amounted to EUR 6.6 million (EUR 5.5 million), corresponding to a margin of 38.7% (40.2%)
- Operating profit amounted to EUR 3.2 million (EUR 2.9 million), corresponding to a margin of 18.5% (21.4%)
- Profit for the period amounted to EUR 2.4 million (EUR 2.3 million)
- Earnings per share amounted to EUR 0.06 (EUR 0.06)
EVENTS DURING SECOND QUARTER 2021
- There were no significant events during the quarter.
SUBSEQUENT EVENTS AFTER THE END OF THE PERIOD
- On July 7, 2021, Raketech announced the acquisition of P&P Vegas Group Inc and all assets from QM Media AB, a sports focused acquisition, delivering growth in primarily the US and Indian markets. The total purchase price amounts to EUR 16 million, payable in cash and through the issuance of new shares as at closing as per 15 September 2021.
- On July 9, 2021, Raketech announced that the Company has signed a one-year revolving credit facility of EUR 15 million with Avida Finans AB. The credit facility includes an extension option and can thus be renewed annually from its first date of utilization subject to certain conditions.
- On July 19, 2021, Raketech announced the acquisition of the organic casino affiliation marketing company, Infinileads S.L. Through the acquisition, Raketech takes a position in several Latin American emerging markets in addition to Spain, Italy and Portugal. The agreed purchase price amounts to EUR 4.5 million of which EUR 2.5 million was settled as per Closing (31 July 2021) and EUR 2 million will be payable as per 31 January 2022. A possible additional earnout payment will be measured over a period of 24 months post-Closing.
- Revenues in July 2021 amounted to EUR 2.9 million (EUR 2.4 million).
CEO OSKAR MÜHLBACH COMMENTS ON THE QUARTER
“The strong numbers from outside of the Nordics made our non-Nordic revenues increase as share of total. Total non-Nordic revenues amounted to 39%, compared to 35% previous quarter and 19% previous year. The development is in line with our ambition to increase our global footprint.
In June we experienced an uplift in terms of traffic and users on our sports related assets in connection with the European Championships in Football (the Euros). In time for the Euros, it is also worth mentioning that we launched our very first Free-to-Play product with which we offered a 100,000 EUR prize pool for the championships as well as several daily game tipping competitions, embedded on our popular TV-sportsguide asset on multiple markets. Being our first, but not our last, Free-to-Play offering, this is a major milestone on our quest of adding even more user-friendly, engaging, and sticky assets to our portfolio.
Following a very strong Q1, our US sport revenues, as expected, declined slightly due to seasonality, landing the overall sports share at 15% of the group’s total compared to 17% during Q1. As highlighted before, the US is expected to be more volatile, not only due to the nature of the market but also due to the fact that the vast majority of revenues is CPA driven.
After the end of the quarter, several important milestones were passed. A key activity was that we managed to secure access to additional funding to help us continue, and to some extent also accelerate our M&A efforts, in the form of a new and increased Revolving Credit Facility (RCF) from Avida Finance. This new RCF will be replacing the existing one during the fourth quarter, but we will also continue to evaluate further long-term financing opportunities, in line with our growth strategy and M&A agenda.
And with regards to M&A, we also announced two acquisitions in July: Infinileads and QM Media. Both are ticking several strategic boxes; giving us new and increased presence on strategically important markets, as well as technical and operational competence in addition to new types of revenue streams. These acquisitions are expected to add approximately EUR 6m in revenue and increase the group’s overall margin by as much as up to 4 percentages after integration. They are furthermore expected to generate additional positive cash flow to the group from day one, including potential future performance based earn-outs.
OUTLOOK
Our focus in the short term is to integrate our latest acquisitions. This to ensure we reap all potential positive synergy effects we possibly can. Mid-term to long-term our focus is however unchanged; we will continue to deliver on our growth strategy which includes product diversification, geographical expansion, increased monetization though R&D as well as M&A, with a specific focus on the US.
In July we saw a somewhat different composition in our overall product mix between Network and traditional affiliation and marketing revenues. This due to slightly reduced Network revenues from Germany as an effect of the Interstate Treaty implemented on July 1st, and strong performance from our other high margin assets, such as Casinofeber which has regained ground again after it’s temporary setback in December of last year. With that said, July revenues amounted to EUR 2.9m with an adjusted margin of 43%, where the increased margin primarily relates to the product mix composition. And for clarity, this does not include recent acquisitions.
Lastly, I wish to highlight that our stable performance and continuous strategic delivery is the result of a true team effort. It is therefore extra rewarding to be able to announce that Raketech has been crowned the EGR Affiliate Employer of the year for 2021.”
Link to report
The full Interim Report is available on https://raketech.com/investors/
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Affiliate Industry
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025
The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
Voting for the SiGMA Euro-Med Awards 2025 is now open.
The post ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
Affiliate Industry
First Look Games and Evoplay Partner to Bring 250+ Award-Winning Titles to Global Affiliate Network
Empowering affiliates with instant access to certified marketing tools and demo content
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Evoplay, the acclaimed Cyprus-based game developer known for pioneering 2D, 3D and instant casino content. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Evoplay, established in 2017, has built a reputation for cutting-edge content and next-generation gameplay. Its portfolio of over 250 titles – including player favourites like the Penalty Shoot-out trilogy, The Greatest Catch Bonus Buy, Elven Princesses, and Star Guardians – has earned widespread recognition and a strong presence across regulated markets.
Through this partnership, Evoplay’s complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Evoplay’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
- Faster time to market for Evoplay releases
- Access to high-quality visuals, game sheets, and demo tools
- Enhanced compliance and Accuracy Management features
- Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
Diana Larina, Head of Marketing at Evoplay, said: “We are excited to start working with First Look Games. We’re confident that their extensive publisher network will enhance the visibility of our dynamic portfolio, allowing even more players to discover and enjoy the premium entertainment Evoplay is known for.”
Tom Galanis CEO of First Look Games said: “We have watched Evoplay grow and grow its market share for some time now, so I am thrilled to welcome the team to the First Look Games platform, enabling access for publishers to their innovative game content to support that growth even further. We look forward to sharing the insights Evoplay’s presence on the platform delivers for them.”
The post First Look Games and Evoplay Partner to Bring 250+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.
SBC has announced the debut shortlist for the inaugural Affiliate Leaders Awards – a new ceremony spotlighting the companies shaping affiliate marketing’s next chapter. This time, it’s the public who holds the power, with open voting deciding which nominees will be celebrated on stage in Lisbon this September.
The ceremony will welcome 600 industry leaders to Lisbon’s MEO Arena, located just steps away from the main event venue, Feira Internacional de Lisboa, on Wednesday, 17 September. The evening will celebrate the standout companies shortlisted across 22 fiercely contested categories, and ultimately, honour the winners.
While the shortlist was selected by an independent panel of experts, the final decision lies with the public, who can now cast their vote online for the company they believe deserves the spotlight.
Speaking on the launch of the awards, Rasmus Sojmark, CEO and Founder of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a huge step forward for us, but this year we wanted to go even further and recognise the vital role that affiliates, operator programmes, and the suppliers that power them play in the industry’s growth by giving them their very own ceremony.
“By putting the final decision in the public’s hands, we’re able to honour the companies that truly resonate with the community and celebrate the ones people genuinely believe in.”
Leading the way for nominations at the Affiliate Leaders Awards are BetAffiliation and Hub Affiliations, who boast seven nominations each across both company-wide and individual categories. Boomerang Partners follow closely with six, while Game Lounge and Gentoo Media have each earned five, reflecting their strong performance and visibility across the affiliate industry.
Both BetAffiliation and Hub Affiliations will go head-to-head for Best Affiliate Network as well as Affiliate Campaign of the Year, but face stiff competition from the likes of KR3W and Gentoo Media.
Meanwhile, the hotly contested Sports Affiliate of the Year category features some of the industry’s most recognised names, including Better Collective, Catena Media, Oddschecker, and Flashscore Network.
The shortlist for Affiliate Traffic Source of the Year sees BetAffiliation pick up another nod, alongside the likes of Clever Advertising and Oddschecker.
Workplace culture takes centre stage in Affiliate Employer of the Year, with BetAffiliation, Hub Affiliations, Clever Advertising, and Game Lounge recognised for their efforts in building positive team environments.
On the casino front, Catena Media, Game Lounge Ltd, Casino Guru, and Betting Hero are all in contention for Casino Affiliate of the Year.
In the operator categories, bet365 Partners is aiming for a third consecutive win in Best Affiliate Programme (Operator), having previously claimed the title at the SBC Awards. This year, they face competition from Betsson Group Affiliates, Boomerang Partners, and Kaizen Gaming. The Affiliate Programme of the Year – Large category will also feature major operators, with 1w, BetMGM, Betsson Group Affiliates, and PIN-UP Partners all in contention for the gong.
The awards also spotlight the tech providers underpinning affiliate growth. Aff.Tech, ReferOn, and other leading platforms have secured nominations in both Affiliate Management Platform of the Year and Affiliate Technology of the Year.
Other categories on the night include Casino Title of the Year and Marketing Agency of the Year, rounding out a comprehensive celebration of affiliate marketing excellence.
Individual leadership in the industry will also be recognised, with awards for Affiliate Leader of the Year, Affiliate Content Manager of the Year, and Affiliate Account/Community Manager of the Year, underscoring the critical role individuals play in elevating brand performance.
The post Meet the First-Ever Affiliate Leaders Awards 2025 Shortlist and Cast Your Vote! appeared first on European Gaming Industry News.
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