Connect with us
European Gaming Congress 2024

Africa

BTOBET TO PROVIDE MBG GAMING WITH OMNICHANNEL SPORTSBOOK SOLUTIONS AND RISK MANAGEMENT IN MOZAMBIQUE

Published

on

Reading Time: 2 minutes

 

BtoBet, part of Aspire Global, has announced a partnership through its Certified Partner for Africa – STM Gaming – with MBG Gaming with the latter launching its sportsbook brand in Mozambique.

MBG Gaming will be providing its players with a wide selection of international and local sports content for both pre-match and in-play offerings. The Mozambique-based operator will also be offering an extensive selection of virtual sports, and esports.

MBG Gaming operates various retail sports betting locations across Mozambique, with the brand also setting its eyes to establish an online presence in the country. Apart from basing its core operations on BtoBet’s Neuron 3 sportsbetting platform, the bookmaker will also be leveraging BtoBet’s Risk Management Services with the objective of maximising the brand’s potential and increasing its efficiency.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Sabrina Soldà, BtoBet’s Chief Marketing Officer, said: “We are pleased to work closely with MBG Gaming as we further our footprint in Mozambqiue. Our adaptable and scalable solutions, built from the grounds up with the primary intention of delivering a tailored and localised offering for both operators and players, have been pivotal in transforming BtoBet as the primary gateway for all those operators that want to enter or expand into the African iGaming industry. Our proven track record in the largest local markets in Africa makes BtoBet as the most trusted partner for operators keen on delivering a bet-stimulating experience that reflects the local players’ preferences. It’s great to see that MBG Gaming has taken an approach where it seeks to deliver a betting experience that reflects its players behaviors whilst adapting to the betting market’s needs and trends.”

Guo Manyi, MBG Gaming’s Chief Executive Officer, said: “BtoBet’s cutting-edge technology combined with its ability to manage risk, make it amongst the leading and most innovative sports betting solution in the market. Our team is excited to embark on this journey with BtoBet and are looking forward to achieve great things together. We rest assured about our fruitful and innovative cooperation, as BtoBet has already proven itself to be a forward-thinking platform provider allowing us to adapt the player journey according to our requirements.”

Powered by WPeMatico

Continue Reading
Advertisement

Africa

South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform

Published

on

south-africa:-tribunal-grants-lottoland-interim-relief-–-orders-google-to-grant-lottoland-access-to-its-advertising-platform
Reading Time: 2 minutes

 

The Competition Tribunal (“Tribunal”) has issued an interim order directing Google Ireland Ltd and Google South Africa (Pty) Ltd (collectively, “Google”) to permit Lottoland South Africa (Pty) Ltd (“Lottoland”) to access its advertising services known as “Google Ads”, for so long as Google permits any firm in South Africa to utilise Google’s Ads Services to advertise fixed-odds betting on the outcome of lotteries. The Tribunal’s order applies for a period of six months from its date, or the conclusion of a hearing into the prohibited practices alleged by Lottoland, whichever is the earlier.

This platform enables advertisers to display ads to users who utilise Google search, with Google Ireland acting as the service provider for Google Ads in South Africa.

The Tribunal’s order follows an interim relief application by Lottoland, a licensed bookmaker, which, inter alia, offers fixed-odds bets on the outcome of various lotteries around the world, including the South African national lottery, sporting events and other betting contingencies. Lottoland competes with other licensed bookmakers in South Africa such as Hollywood Bets, World Sports Betting, Betway, Betfred (which owns Lottostar) and Netbet (which trades as Sportingbet).

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

In summary, Lottoland alleged that Google terminated its access to Google Ads without justification while allowing access to its competitors, causing it financial harm and distorting competition in the market that Lottoland operates in, to the detriment of consumers.

Google contended that Lottoland’s offering of fixed-odds bets on the outcome of the national lottery in South Africa contravenes sections 57(1) and 57(2)(g) of the Lotteries Act. It submitted that in terms of its online advertising policies, which are designed to protect users, restrictions are placed on the promotion of certain gambling activities. Of particular relevance, the promotion of lotteries is limited to state-licensed entities and that this restriction is in place to ensure compliance with the provisions of the Lotteries Act.

Reasons for Decision

A non-confidential version of the Tribunal’s reasons will be published in due course once any confidentiality claims in relation to the reasons have been finalised with the parties involved. In deciding the matter, the Tribunal considered the following three factors holistically, balancing each factor against the other to determine what is reasonable and just:

• Evidence relating to the alleged prohibited practice;

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

• The need to prevent serious or irreparable damage to the applicant (Lottoland); and

• The balance of convenience.

The post South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform appeared first on European Gaming Industry News.

Continue Reading

Africa

SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance

Published

on

sunbet-extends-online-betting-platform-contract-with-bede-gaming-amid-record-breaking-performance
Reading Time: 2 minutes

 

SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance

Bede Gaming has secured a further contract extension with South African online sports betting brand SunBet, the digital arm of Sun International and one of the fastest growing operators in the SA online market.

The new contract renewal comes as SunBet reports record-breaking digital growth in its H1-24 performance report, including a 72% year-over-year (YoY) growth in revenue and 72% increase in active players, driving an 89% improvement in EBITDA.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

As a leading supplier of software to the igaming industry, Bede has supported the ambitions of this customer with tailored features and services to achieve SunBet’s business objectives while delivering the highest cost efficiencies.

Since the launch of the SunBet Slots offering in 2022, Bede has provided various additional optimisations, including integrating 7 new game providers to SunBet.co.za, releasing enhancements to the existing Kambi Sportsbook integration functionality, and delivering bespoke training on product features such as Bede’s powerful rules engine and bonusing suite.

This year alone, Bede has partnered with SunBet’s operations to –

  • Optimise environmental infrastructure, aiming to deliver run cost efficiencies that will reduce the total cost of ownership by 30% by the end of the year.
  • Develop a bespoke aggregator tool to achieve cost-effective game content customisation via a streamlined South Africa-specific solution.
  • Enter into the new regulated markets of Namibia and Botswana (due to launch in 2024).

Colin Cole-Johnson, Bede Chief Executive Officer.“It’s been fantastic to see SunBet grow throughout the course of our partnership, and I’m delighted by their commitment to Bede at this crucial point in their journey. Securing another extension on this contract is testament to our dedication to our customers.”

SunBet’s partnership with Bede dates back to 2017, when digital offerings to this market were restricted to sports betting and live casino. With the change to slot content regulation in the South African market in August 2022, SunBet has expanded its online offering through Bede’s platform environment and has seen substantial growth in revenue and performance as a result.

Simon Gregory, SunBet Chief Executive Officer Bede has been a strong long-term partner for us, supporting and delivering on SunBet’s growth ambitions with quality and expertise. I’m very much looking forward to these next steps, especially now as we approach new African expansions.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance appeared first on European Gaming Industry News.

Continue Reading

Africa

EveryMatrix secures largest African turnkey deal with MBet partnership

Published

on

everymatrix-secures-largest-african-turnkey-deal-with-mbet-partnership
Reading Time: 2 minutes

 

EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.

The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).

MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.

This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.

Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.

Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.

Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.

“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.

“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”

Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.

“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”

The post EveryMatrix secures largest African turnkey deal with MBet partnership appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania