Canada
“We see LatAm as a hugely promising region” – Exclusive interview with Betbazar CEO on LatAm Esports
Alexandr Iaroshenko, CEO of Betbazar, gives Gaming Americas his two cents on how a quickly regulating Latin America is proving to be a huge opportunity for Esports – with a hugely diverse player base and a fast-growing interest proving to a key revenue driver.
Looking at the Americas, which markets are of most interest to Betbazar and where do you see the most growth?
We see LatAm as a hugely promising region in the Americas. We are looking very closely at it and are already active there through a number of our tier one partners. It’s no big surprise that Efootball has proven massively popular in many markets there, with Brazil being the most vibrant example of a future market with a huge amount of possible growth.
Indeed, when it comes to major markets, we estimate that 60% of Esports betting in Brazil will be on Efootball – and Argentina, which is already in the most part regulated, has proven very similar. However, in countries like Mexico there is more of a cultural split when it comes to player tastes. Football is still high on the menu, but that number is closer to 30%, with 25% betting on basketball and just as many preferring American football, rather than ‘soccer’.
Colombia is also an excellent market with a great growth trajectory, all though the tech can be limiting – and we still see this as early days as native platforms are proving an issue there, which we ideally need in order to deliver our best services. Only the major brands can do so platforms directly, such as Caliente and Salsa – which does limit scope.
Given the region’s unique segmentation, there is a lot to bear in mind as a result, but we’ve learned quickly. As well as regulation, economic trends and demographics, infrastructure is also key to powering the next decade. But all these things are moving in the right direction across large swathes of the region, spelling out a huge amount of opportunity there.
LatAm has certainly had to weather its fair share of challenges over the last 12 months – how has the market evolved and how do you see Betbazar as being able to make a difference for operators?
A lot of operators in LatAm were really prompt in reacting to the challenges of last year, they took the correct forward-thinking approach and invested in diversifying their portfolios quickly, with Esports being a big part of that.
If there is anything we should have learned about the last 18 months, it is that you never know what is around the corner and with the highly volatile nature of the ongoing situation – covering every base you can to entertain new players is essential. We know what players out there want, especially the new generation – and we’ve proven ourselves as key part of some of the major industry operators’ Esports set-up for some time now.
Looking to what is happening at this moment, audience demand has grown exponentially. LatAm has a huge young population that are far more likely to be tuned into Esports and the numbers have supported that. We’ve got a connected global generation like never before – and they’re very switched onto the Esports community already. Accordingly, we can offer popular games like Counter Strike, for example – which, according to our studies, accounts for almost 70% of bets in LatAm Esports.
It’s not hard to see why this number is so high, the game is very simple to understand. It’s a timeless tale of good guys vs bad guys that even the casual viewer can get their heads around very quickly. Helping operators to capitalise on this is one of our biggest priorities going forward. Betting that is easy to understand and simple to join in is key to retention and engagement in 2021.
How much does the nature of supply, and indeed, product requirements differ in LatAm from the likes of Europe?
The infrastructure of internet service is probably the biggest difference between the two regions, with regards to our offering. Due to the nature of our products – which rely on streaming and data, high quality mobile internet is vital, so that is the most important factor we will be keeping our eye on.
Connectivity can be a challenge. However, cheap, data-strong delivery is in existence already in many parts of the continent, where they are able to stream and bet simultaneously without any issues – we expect this to be the case across the continent soon. That is enough to make us confident about rollout there. We’re seeing tech and devices in LatAm evolve at a rapid pace and catching up with Europe, which means the best content can be integrated to really engage audiences.
However, as already mentioned in terms of B2B, platforms can be an issue as it is a closed ecosystem and still requires development. This can present challenges for integration, but native platforms from tier one operators are, of course, changing that – and the market will follow a natural course of evolution where far more availability comes with time.
Is it a case of offering a set of solutions that are specifically tailored to the market as opposed to a ‘one-size-fits-all’ for global delivery?
Generally speaking, there are two ways to supply Esports products. The first is direct integration with the platform. The odds and video streaming elements are integrated, the product is tested and has proved it’s functionality, the game’s fixtures are matched and from there you’re ready to go.
However, we like to keep things simple for our partners, and a much easier way is what we call ‘iFrame integration’. This is where you have everything on your site, and it appears as a pop-up window. So, all the work happens on our side. Design is included to the service we offer, the only thing that needs to be done by the operator is to connect their wallets and payment integrations. This kind of process solves a lot of pain points as it simply means providing a point of entry than can open the product on the site.
As well as that, it enables us to open another element of commercial communication, which promotes efficiency and scale as we help our partners to scale and manage their sportsbook directly through their sites. This means we, are able to have full clarity on betting activity, and fully support their growth
As well as this, the option for revenue share is available, which also makes the iFrame integration we offer an excellent way of dipping a toe in the water and seeing if the Esports landscape is what your business needs – and whether your audience is already familiar and ready for action.
Betbazar offers a real specialisation across Esports, how popular has this vertical proven in LatAm and what kind of games are proving to be the most popular?
The two main demographics we have seen in Europe and the US are those who joined during the pandemic and those who were interested in Esports beforehand. This has proved to be the same in LatAm. The first group is those who subsequently joined and tend to be drawn to sports simulators.
Such a demographic tends not to be big fans of RNG games including slots and likely shuns virtuals also, despite last year’s hype. The question, once acquired, is how to keep this group engaged going forward. A really important factor is to make it clear to players that the game is happening in realtime and they aren’t watching a recorded one – as live action is what it’s all about. As a result, a stream of the players in-play is important to communicate that sense of here-and-now, as well as the thrill of getting involved in what’s happening at that very moment, creating a real FOMO effect.
The second group are those already interested in the vertical and tend to enjoy the Battle Royale and deathmatch-style games, including Counter-Strike and Fortnite. They are typically under 30 and are used to playing these games and will continue to be interested post-COVID as this is a key part of their entertainment, whether or not there’s a lockdown.
We also have a schedule of the games and the players for each event on our website, so bettors can check ahead of time. Just like you’ll see in the likes of horse racing and US prop-bets, it’s all about the statistics – which is why we’ve emulated that by providing the same historical statistics for Esports players, and it’s proven incredibly popular.
Looking to the next 12 months, how would you forecast LatAm’s continued growth and what do you plan to bring to the table to support that?
The market is clearly opening up. There are plenty of new regions that are going to be regulated in the next year and we’re getting ready to support our partners there.
LatAm has always been treated as an emerging market, but the more it develops, the more regulation we see will ensure the market becomes more mature. This means we can expand our presence with the existing major players there and really start to capitalise on places like Brazil and Argentina.
We’re in close communication with the major local platform providers, so do stay tuned for plenty more from us!
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
After A Review Of Canada’s Gambling Landscape, RoboCat Casino Was Awarded The “Best Online Casino In Canada 2025” Based On 8,000+ Games, Responsible Gambling and Fast Payouts
Vancouver, Sept. 24, 2025 (GLOBE NEWSWIRE) — 
RoboCat Casino, an award-winning online casino with presence on Europe, Australia, New Zealand, UK, USA and LATAM, was recently awarded the title of “Best Online Casino in Canada 2025” after a comprehensive review of the online gambling industry in the country, performed by experienced iGaming specialists.
New players can take advantage of RoboCat Casino’s welcome bonus by joining their platform today:
CLAIM YOUR WELCOME BONUS AND PLAY 8,000+ GAMES AT ROBOCAT CASINO
RoboCat currently offers the biggest welcome bonus, because new players can get 100% extra on their first deposit + 200 Free Spins + a surprise bonus (more free spins, free money, cashback, amongst other possible rewards).
In addition, the Canadian online casino also offers over 8,000 real money games from the best providers in the world, putting the best online slots, blackjack, poker, baccarat, craps, crash, plinko, live dealer, lotto and bingo games at the disposal of online players and bettors in Canada.
“The mission of our team is to help players find the best sites for gambling online so they can enjoy an exciting, rewarding and safe online gaming experience” – “… and we found that RoboCat is on top of all the other online casinos in Canada, because it delivers more value in all the areas that matter for online players and bettors”.
A Comprehensive Review Focused on the Player
The team that performed the review and research revealed that they focused it on the player, hence they targeted the following areas:
- License
- Fairness
- Quality of Games
- Quality of Bonuses and Promotions
- Payment Methods and Banking Experience
- Online Security
- Mobile Experience
- Quality of Sportsbook
- KYC
- Limits for Deposits and Withdrawals
- Customer Support Service
The team used these key elements to develop the criteria for selecting, reviewing, and comparing the top online casinos in Canada, ultimately choosing RoboCat Casino as the best real money gambling platform for 2025.
The team explained that RoboCat was named ‘Best Online Casino in Canada 2025’ due to its outstanding performance across all evaluated criteria.
“RoboCat offers over 8,000 games from nearly 100 top-class providers, which is the largest library of real money games in Canada nowadays” – “offering such an outstanding number of high-quality games allows RoboCat to bring its customers a significantly better online gaming experience, especially for online slots players”.
“Regarding bonuses, RoboCat Casino is the most generous platform in Canada because it offers a big welcome bonus, plenty of weekly and weekend reload bonuses which reward players with free money and free spins, extra rewards of free spins, cashback, rakeback, amongst other benefits that other Canadian online casinos fail to deliver”.
The team shared their comments for all the evaluated criteria regarding RoboCat, offering a complete overview on why they elected this brand as the best platform for real money gambling in Canada:
- License: License issued by the Offshore Finance Authority of The State of Anjouan
- Fairness: Audited by independent third-party auditing firms
- Quality of Games: 8,000+ real money games from industry-leading providers such as NetEnt, Evolution, Microgaming, Habanero and Jumpman
- Quality of Bonuses and Promotions: 100% extra on first deposit + 200 Free Spins; reload bonuses, cashback, free bets, rakeback and free spins rewards. Featuring low wagering requirements
- Payment Methods and Banking Experience: Instant deposits, fast payouts, plenty of payment methods including credit cards, debit cards, trending digital wallet currencies, FundID and Interac
- Online Security: Uses military-grade encryption, has a dedicated online security team, secured servers, no history of data leaks or breaches
- Mobile Experience: Offers an HTML5-powered mobile website available on all browsers, runs on Android and iOS flawlessly
- Quality of Sportsbook: Offers over 35 sports and esports with high odds and exclusive bonuses such as free bets, deposit bonuses, reload bonuses and cashback
- KYC: Easy to fulfill KYC procedures, no requirement to complete KYC as a new user or to get first withdrawal approved
- Limits for Deposits and Withdrawals: Unlimited limit for deposits and withdrawals up to $10,000 per day. The casino can increase the limits for high rollers
- Customer Support Service: Available via live chat, email and phone. Fast answer time and professional customer support team
The team expressed their happiness in finding an online casino which can offer Canadian players and bettors the online betting and gambling experience they deserved: “RoboCat scores high in all the areas that matter, offering an outstanding, exciting, safe and fair experience”.
All players interested in joining RoboCat to play 8,000+ real money games can sign up today and claim an exclusive welcome bonus offer:
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RoboCat Casino Actively Promotes and Enforces Responsible Gambling
The team explained that they considered the commitment to responsible gambling as an important factor in their comprehensive review of the industry: “A platform can deliver everything players want, but if they fail to protect players and promote responsible gambling, we take it out of our ranking… because gambling must be fun but also safe”.
RoboCat Casino is equipped with technology and a dedicated team which can detect problematic gambling patterns, providing affected players with prompt solutions and assistance.
The online casino also offers tools and features to limit the spending on their platform, granting players the possibility to control their online gambling activities.
The specialists also confirmed that RoboCat Casino provides a self-exclusion feature, with 24/7 customer support available to assist players in closing their accounts if needed.
“The era of unregulated online gambling is over. Today, safety comes first—one of the key reasons we chose RoboCat as Canada’s top online casino for 2025. They prioritise player protection and take responsible gambling seriously.”
“RoboCat Is The Best Brand in 2025, But Let’s See If They Retain Their Place in 2026”
“After making this in-depth review, analysis and research, we found out RoboCat is the best online casino brand for Canadian players in 2025” – “… but you know, the online gambling industry is extremely fast-paced. You have new brands every single month, and they’re competing fiercely against each other. Therefore, we are going to revisit our research and perform a new analysis in 2026, to see if RoboCat remains the best online casino in Canada or if another brand is going to take its place” – concluded Angel K.
To celebrate this award, RoboCat has released a new welcome bonus of 100% extra on the first deposit + 200 Free Spins + 1 surprise bonus, which new players can redeem below:
CLAIM YOUR WELCOME BONUS AND PLAY 8,000+ GAMES AT ROBOCAT CASINO
- Live Chat: https://casinos.cc/robocat-casino/support/
- Email: [email protected]
Disclaimer
This article contains affiliate links. If you purchase through these links, a commission may be earned at no additional cost to you. The information provided is for informational purposes only and is not investment, financial, medical, or legal advice. Readers should verify details independently and consult qualified professionals before making any purchasing or financial decisions
CONTACT: Live Chat: https://casinos.cc/robocat-casino/support/ Email: [email protected]
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