Canada
AIM LAB PARTNERS WITH UBISOFT AS THE OFFICIAL PLAYER DEVELOPMENT PLATFORM FOR RAINBOW SIX SIEGE ESPORTS
Teams and Pro Players Will Use Aim Lab For Player Assessment, Training, and Scouting
Aim Lab and Ubisoft announced to excited esports fans a multi-year partnership that will change the future of competitive play, by combining the world class gaming experience of the Rainbow Six Siege Pro Circuit with the next generation FPS skill training and player development platform, Aim Lab.
As the official player development platform of Rainbow Six Siege Esports, Aim Lab will be at the core of competitive Siege, analyzing player skill and using advanced machine learning to deliver actionable insights to discover the next generation of pro players. Rainbow Six Siege players will have access to the best in scientific training by using Aim Lab to improve their play and utilize this partnership to take themselves from novice to pro.
In year one, Aim Lab will take to the stage as a global partner for the Rainbow Six Siege Pro Circuit, being featured on live broadcasts across regional leagues and international Majors, including the Six Invitational. This will expand in year two with Aim Lab player stats integrated into the live broadcast to create amazing moments for Rainbow Six Esports fans and help teams to maximize their training and achieve the highest level of competitive play. Throughout the partnership, Ubisoft and Aim Lab will continue to explore new player training and development opportunities for the Rainbow Six Siege competitive ecosystem.
“We see Aim Lab as an amazing opportunity to bring innovation to esports, with an interactive training platform to both improve player skill, and provide a snapshot for league broadcast storytelling,” said Che Chou, Senior Director, Esports at Ubisoft. “Whether you’re a Rainbow Six Siege pro player or just aspiring to become one, Aim Lab will give us a baseline for how we celebrate player skill.”
To kick off the partnership, Aim Lab is launching its next Aim Lab Combine specifically tailored for Rainbow Six Siege players that will run from June 16-30, 2021. The Combine will comprise a total of six tasks designed to assess Siege players’ abilities around different scenarios, which helps players train skills in using lean mechanics more efficiently in firefights, gaining entry into heated situations, scanning, trigger control, recoil control, and crosshair placement. Each player will receive a shareable Player Card that will feature four core stats–accuracy, speed, reaction time, and tracking–and an Aim Lab Combine score. The scores will also be featured on an Aim Lab Combine ranking system split into task-specific leaderboards and an overall leaderboard.
Additionally, Aim Lab will have its own exclusive weapon skin inside of Rainbow Six Siege called the Aim Lab 24 KARAT which can be won as a prize for playing the Aim Lab Combine. The skin is available for the AUG A2 weapon, equipped by the operators Wamai and IQ.
“Aim Lab is excited to help the amazing player base of R6 achieve even greater levels of skill by utilizing our analytic systems and training tools to identify and develop new talent and supercharge existing professional players.” said Dr. Wayne Mackey, founder of Aim Lab. “We feel confident that our partnership will ensure that R6 players continue to be seen as some of the best FPS players for years to come.”
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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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