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Unibet Launches BetShare Tool

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Kindred Group’s Unibet has launched BetShare, a betting tool that allows customers to change the look and feel of their betslip and share it on social media. The product which has a mobile-first approach will be launched in the majority of the Group’s markets.

The tool can be found in the Sports My Bets section. Within the tool, players will have access to four customisation features: Backgrounds, Emojis, Text and Paint.

“Unibet is the first major sports betting brand to bring a sharing tool of this kind to the market. The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred. Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape and we are glad to be able to offer them this tool right ahead of the Euros,” Erik Bäcklund, Chief Product Officer at Kindred Group, said.

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“The Background feature allows players to select and choose from up to eight different background visuals and we have developed our own suite of emojis that players can add to give the betslip a light touch. Text can be used to add written language and Unibet’s customers can scribble and highlight with Paint. This is truly an innovative and exciting tool. We are rolling it out continously and the acknowledgement so far has been fantastic. However, the product development journey does not stop here. We are incredibly excited to continue the development process with our players and to ultimately craft a tool that sets Unibet apart,” Johannes Nijboer, Head of Sportbook business development at Kindred Group, said.

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Central Europe

Digitain Partners with Gamingtec to Expand Presence in Europe

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Digitain is pleased to announce its partnership with Gamingtec’s Betters.pl brand, a rising sports betting operator in Poland, as part of its ongoing expansion in regulated markets.
Digitain is delighted to welcome Betters.pl, a brand of Gamingtec’s platform and a fast-growing sports betting operator in Poland, to its expanding network of partners. By combining Gamingtec’s local expertise and with Digitain’s advanced technology and extensive industry experience, this partnership aims to provide players in the region with a secure, engaging, and user-friendly betting experience. Digitain is confident that Gamingtec’s robust PAM will ensure seamless player account management, security, and compliance, enhancing the overall betting experience for the clients.
Through this partnership agreement, Digitain’s award-winning Sportsbook bespoke API solution will now be available for Betters.pl.

Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”

Andrei Beu, Commercial Director, added: “Partnering with Digitain marks another exciting strategic step forward for Gamingtec as we continue to strengthen and solidify our presence in the Polish market and drive our expansion across regulated markets within the EU. Digitain’s advanced Sportsbook technology and dedication to excellence aligns perfectly with our vision and ambitions to provide an unrivaled premium gaming experience for our players. This collaboration is yet another testament to Gamingtec’s position as a leading force in the iGaming industry”

The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.

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Industry Awards

GR8 Tech Named Best Sports Betting Provider in CEE at GamingTECH Awards 2025

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GR8 Tech has been named Best Sports Betting Provider in Central and Eastern Europe (CEE) at the GamingTECH Awards 2025. The recognition, delivered at the Prague Gaming & TECH Summit, is a testament to GR8 Tech’s high-performance sportsbook solutions, client-centric approach, and commitment to AI-driven innovation.

Winning this award is a stepping stone toward our larger vision to become the #1 sportsbook-driven platform by 2028,” said Sergey Ghazaryan, CRO at GR8 Tech. “This achievement proves we are on the right track. By combining top-tier technology with business-first thinking, we help our clients in CEE and beyond grow revenue, improve operational efficiency, and deliver betting experiences that drive long-term success.”

This win follows another recent major recognition from International Investor Magazine, which awarded GR8 Tech the Best iGaming Platform Europe 2025, highlighting the company’s growing leadership in the iGaming space.

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Pushing Boundaries with AI-Driven Innovation

A key differentiator for GR8 Tech is its fast and scalable, AI-powered sportsbook, built to maximize operator revenue through advanced margin management, personalization, and region-specific optimizations. Operators benefit from automated odds engines, predictive retention models, and AI-driven CRM automation, cutting process times from 2 days to 15 minutes. With AI driving up to 30% revenue growth and 75-80% higher retention when paired with an expert team, GR8 Tech delivers a smarter, more efficient, and highly engaging sportsbook experience.

The company’s thought leadership in AI was also showcased at the summit, where GR8 Tech’s Head of AI, Raid Arfua, hosted a hands-on workshop on AI applications in iGaming CRM, and discussed the rise of AI-based recommendation engines in sports betting, strategies for managing AI-associated risks, and the challenge of distinguishing true innovation from hype in a panel discussion “The Rise of AI in Gaming: Friend, Foe, or Industry Game-Changer?”

As GR8 Tech advances toward becoming the top global sportsbook platform, it continues to elevate industry standards with advanced AI and operator-focused innovation. The company invites iGaming leaders to explore its next-generation solutions and be part of the transformation shaping the future of sports betting.

 

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Compliance Updates

EPIC Global Solutions highlighted as a key element in PrizePicks’ iCAP Accreditation

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EPIC is proud to have played a key role in helping PrizePicks achieve iCAP certification, the industry’s leading responsible gaming (RG) assessment.

As the globally recognized experts in harm minimization, EPIC worked closely with PrizePicks to enhance its responsible gaming initiatives, contributing to this historic milestone. With the certification, PrizePicks becomes the first and only daily fantasy sports operator in North America to achieve this level of recognition.

A key factor in this achievement was EPIC Global Solutions’ implementation of its comprehensive responsible gaming (RG) tools within PrizePicks. Through an anonymous, company-wide RG survey, EPIC provided valuable insights into the organization’s culture and commitment to player protection. The survey revealed that 82% of PrizePicks employees believe the company fosters a strong RG culture, while 88% emphasized the importance of responsible gaming for the long-term sustainability of the industry.

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“Direct engagement with staff was pivotal to our assessment,” said Teresa Fiore, SVP North America at EPIC Global Solutions.

“Our survey underscores how deeply PrizePicks is committed to responsible gaming—not only as an ethical imperative but as a driver of employee morale and long-term industry sustainability. Additionally, they recognize that a strong commitment to RG is essential for the long-term sustainability of the industry.”

EPIC’s robust assessment also highlighted the significant impact of extensive RG training, with over 2,500 hours provided to staff from partners such as EPIC during the past year. The survey’s insights have not only served as a foundational benchmark for ongoing improvements but have also been cited as a critical factor in PrizePicks securing its iCAP accreditation.

Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, added: “Our partnership with EPIC has been instrumental in elevating our responsible gaming initiatives. Their expertise and insights have enhanced our programs, contributed to our iCAP accreditation, and reinforced our commitment to continuous improvement.”

Both EPIC and PrizePicks are committed to building on these achievements with plans to conduct annual surveys and further integrate employee insights into future RG initiatives.

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