Compliance Updates
The Mill Adventure Bags MGA B2B License

The Mill Adventure (TMA), a Malta-based gaming platform and solutions start up, has obtained B2B license secured from the Malta Gaming Authority (MGA). The company, which already has a B2C license, is now poised to expand the market for its igaming platform and white label solutions.
The company offers smart and ingenious solutions powered by artificial intelligence for casino management and igaming, which promise to reduce the manpower requirements and enhance efficiency of customer acquisition.
The highlight of TMA’s array of solutions is the SmartLobby. It provides an automated system to manage the whole process and simultaneously offers the players data-rich and customized content. The company operates in Finland, Sweden, Norway, Canada, Brazil, New Zealand, and Germany.
Dario Arruda, the CEO of TMA, said:
“The Malta Gaming Authority is undeniably one of the most prestigious licensing bodies in the industry.
“Being granted this B2B licence not only recognizes our commitment to offering top-tier, transparent, and secure products, it also gives us access to a new business segment.
“This is our gateway to help more partners fully leverage the power of AI, automation, and flexibility, and show them just how much further we can take their business with better, streamlined solutions.”
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Compliance Updates
New ESRI Research Commissioned by the GRAI Suggests Gambling Offers Lure People to Bet More, Particularly People at Risk of Problem Gambling

A new study commissioned by the Gambling Regulatory Authority of Ireland (GRAI) /Department of Justice, Home Affairs and Migration and undertaken by the Economic and Social Research Institute (ESRI) shows that betting and gambling companies offering special offers or inducements encourages people to gamble more than they would otherwise, even when the odds offered are “bad”.
Special offers or inducements, such as free bets and moneyback guarantees are regularly used by gambling companies in their marketing campaigns. The study found that vulnerable people such as those at higher risk of becoming problem gamblers, were most at risk of gambling more, and losing more, as a result of being offered inducements.
In a controlled experiment run with a sample of 622 men under 40, participants, were given money to place up to six realistic bets on the Euro 2024 football tournament.
Half of the participants were randomly selected and shown offers of free bets and moneyback guarantees on some bets. which caused these participants to spend over 10% more than those who were not given inducements. The inducements also reduced the number of participants opting not to bet by nearly half. Even inducement bets that were designed as “bad”, showing odds far below market rates, were undertaken by participants in this group, who were three times more likely to spend money on “bad” bets.
These findings illustrate the harm inducements cause, particularly to those who are susceptible to gambling harm.
Under the Gambling Regulation Act 2024, the legislation which underpins the work of the GRAI, inducements or encouragement to gamble further will soon be an offence and licensed operators will no longer be allowed to offer free bets which are targeted at individuals and specific groups. Multiple European countries have also begun to regulate inducements.
Participants were surveyed after the study on their knowledge and understanding of inducements. Even amongst regular betters, most did not know that there were restrictions on free bets and that they would not receive their stake back if they won a free bet.
Paul Quinn, Chairperson of the GRAI, said: “I very much welcome this research from the ESRI examining the impact of inducements to gamble on gambling behaviours. Having a clear evidence base is critically important to the GRAI as we commence our work in regulating the gambling industry. This latest research will help inform that work and in educating the public on this matter.
“This study clearly indicates the damaging effect of certain practices around inducements. It underlines the importance of the provisions of the Gambling Regulation Act in limiting a person’s exposure to inducements to gamble. We look forward to working with Minister O’Callaghan in addressing the issue as we implement the new regulations.”
Anne Marie Caulfield, CEO of the GRAI, said: “The ESRI’s findings confirm that not only is the general public not aware of the dangers associated with inducements to bet, but also that the impact of these inducements go beyond simple marketing by betting companies.
“It is our responsibility to ensure that gambling operators do not encourage excessive or compulsive gambling behaviour, and that we protect vulnerable people in our society, such as children and young people and those more likely to experience gambling harm.
“The Gambling Regulation Act 2024 sets out obligations for licensees in the way in which inducements can be offered, including a ban on targeted inducements, and the findings of this study affirm these measures.”
Diarmaid Ó Ceallaigh, Postdoctoral Research Fellow, Behavioural Research Unit, ESRI, said: “Our findings imply that gambling offers aren’t merely marketing tools, but pose a real risk of financial harm, particularly among vulnerable groups.
“The results support the case for stricter regulation of gambling offers in Ireland, following steps already taken in other European countries, such as banning sign-up bonuses, restricting offers to at-risk individuals, and capping their value.”
The post New ESRI Research Commissioned by the GRAI Suggests Gambling Offers Lure People to Bet More, Particularly People at Risk of Problem Gambling appeared first on European Gaming Industry News.
Compliance Updates
VNLOK Calls for Strict Action Against Illegal Providers and Balanced Approach to Gambling Regulation

The latest impact assessment by the Dutch Gaming Authority (KSA) shows that players on the legal market are increasingly being protected. Since the introduction of new playing limits and duty of care rules on 1 October 2024, fewer players are setting high limits and losing smaller amounts.
The number of accounts losing €1000 or more has dropped by over 75% to 0.9%. At the same time, the number of accounts per player remains stable (an average of 2.4 accounts per player). The so-called “hopping” behaviour between legal providers is therefore absent.
There are, however, worrying signals about a further growing illegal market. The previous report of the KSA already showed that for every euro gambled online, Dutch people spend €0.50 on illegal gambling sites. Now it appears that since the introduction of the new rules, the average monthly search volumes for illegal gambling sites have increased by 23% to almost 1 million. VNLOK warns: the control and protection of vulnerable players will be lost in this way. While the legal market is strictly regulated, the illegal supply remains too easily accessible for vulnerable players.
Björn Fuchs, chairman of VNLOKs, said: “It is good that the new rules for players who gamble legally are effective. At the same time, we cannot close our eyes to the other half: the illegal market. It is precisely the players who wager the most money and vulnerable groups, such as minors and young adults, who seem to continue to find their way to the illegal supply. That is precisely the group that is most at risk.”
VNLOK emphasized that an excess of new regulations will have undesirable effects. Fuchs added: “If well-intentioned regulation is piled on top of regulation, this will drive more players to the illegal supply. That is where – without any form of supervision or protection – major problems arise.”
VNLOK has called for strict action against illegal providers and for a balanced approach to regulation: effective where necessary, but without unnecessarily hindering the player and the legal supply. VNLOK urges that all findings from the latest impact assessment must be taken into account when creating new rules.
The post VNLOK Calls for Strict Action Against Illegal Providers and Balanced Approach to Gambling Regulation appeared first on European Gaming Industry News.
Compliance Updates
ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation

The Esports Integrity Commission (ESIC) announced the outcome of its investigation into serious integrity breaches involving professional StarCraft II competitors Xue “Firefly” Tao and Jinhui “Jim” Cao. Mr. Xue has been banned from ESIC Member events and competitions for life, while Mr. Jinhui has been provisionally suspended pending further sanction.
Following a detailed inquiry spanning April to July 2024, ESIC uncovered evidence of a coordinated match-fixing and profit-sharing scheme. The investigation found that Mr. Xue deliberately manipulated match outcomes to benefit illicit betting activity orchestrated by Mr. Jinhui, with whom he had a long-standing association.
Key findings include:
• Pre-match wagers placed by Mr. Jinhui predicting Firefly’s losses — often by precise scorelines.
• Consistent match losses by Firefly aligning with those wagers across seven tournaments.
• Large Alipay transfers from Jim to Firefly immediately following these matches.
• A WeChat exchange on 21 August 2024 directly referencing prior payments and an effort to conceal evidence.
ESIC has concluded that Xue “Firefly” Tao committed 21 breaches of the ESIC Integrity Programme, spanning both the Anti-Corruption Code and Code of Conduct. As a result, he has been handed a lifetime ban from all ESIC member events and competitions in any capacity.
Mr. Jinhui has been provisionally suspended and served with a Notice of Charge. He has until 14 July 2025 to respond before ESIC issues a formal sanction.
The post ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation appeared first on European Gaming Industry News.
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