Latest News
Checkd Media agree three-year deal to integrate Spotlight Sports Group’s Superfeed
Checkd Media and Spotlight Sports Group have announced a new partnership that sees the Manchester-based digital agency integrate Spotlight Sports Group Superfeed in-play content engine.
The new three-year agreement means Superfeed in-play content will now power Checkd Media’s social media and betting hub app. Checkd will now benefit from the revolutionary technology packed into Superfeed to supply customers with live tipping and content based on on-field events and historical data.
The content includes live betting insights across 35 in-play markets, covers 90 football leagues and is available in over 80 languages. This depth of coverage allows Checkd to tap into the in-play market, engaging customers throughout the 90 minutes with expert content from a team of sports betting analysts at Spotlight Sports Group.
The agreement is in addition to the current deal in place which sees Spotlight Sports Group supply unbeatable premium Racing Post data from Superfeed to power The Winners Enclosure.
Spotlight Sports Group launched Superfeed in April 2021. The industry-leading content engine powers on-site engagement by delivering impartial expert betting insight from the group’s range of sports betting brands. The innovation is delivered via an API or through an industry-leading widget and can be live on-site in weeks due to the increased speed of integration.
Superfeed incorporates Spotlight Sports Group’s vast array of content into one product delivering expert sports betting editorial and data on any sport in over 70 languages. The group’s data scientists and journalists produce editorial expertise that sits alongside relevant markets to engage customers for longer.
The Checkd Media Betting Hub app is the ultimate football betting companion app. The newly updated app gives customers the chance to compare odds, offers, tips and in-depth football data all in one app.
Discussing the agreement Spotlight Sports Group Head of Digital, Will Fyler spoke about the power of Superfeed and the speed of content delivered.
‘Our Superfeed in-play product is proven to exceed all operator and media expectations. We deliver expert insight into what’s happening live on the pitch to support customers betting decisions. The technology packed into this product is game-changing and we’re delighted Checkd Media and their customers are going to benefit from this. Adding our Superfeed content will make more events matter across their platform by supporting customers in games and leagues across Europe.’
Echoing Fyler’s words, Checkd Media’s Product Director Adam Patton, mentioned this was only the beginning of unravelling the power of Superfeed.
‘We’re delighted to be integrating Superfeed in-play content across our channels. These are the first steps to improving our customer experience with Spotlight Sports Group, and the sky’s the limit in terms of localised and personalised in-play content. Our long-term goal is to offer unique sports betting experience by delivering personalised in-play content and we know Superfeed in-play opens that possibility to us. It’s an exciting time for us as we continue to develop our Betting Hub app and look to enrich our in-play offering with Superfeed and Spotlight Sports Group.’
Superfeed in-play serves impartial, insight-driven betting content alongside your relevant markets. Spotlight Sports Group’s team of data scientists and sports experts work together to produce analysis that resonates. To find out more visit: https://www.spotlightsportsgroup.com/superfeed/
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GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.
The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.
According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.
The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.
The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.
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