Canada
SIS seals exclusive Hipódromo de las Américas racing deal with Codere
Supplier to broadcast all fixtures from Mexican racetrack
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has expanded its international racing rights portfolio after agreeing an exclusive deal with Codere for the broadcast of every horse racing fixture from the Hipódromo de las Américas racetrack in Mexico City.
All remaining 76 thoroughbred fixtures of the 2021 season from the Mexican horse racing track are being made available to SIS’s customers worldwide* via their retail and online services – alongside a full fixed-odds service including data, on-screen graphics with betting triggers, prices, and derivatives.
For European operators, meetings at Codere’s Hipódromo de las Américas take place on Friday and Saturday evenings and are comprised of 10 races, with the first starting at 7.30pm UK time (1.30pm local time) and a race occurring every 30 minutes thereafter. The 2021 season runs until December 12th with the Hipódromo de las Américas hosting 92 fixtures annually.
The announcement sees SIS enhance its market-leading portfolio of international horse racing, which includes racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Spain, and the US, as well as the UK and Ireland, further cementing SIS’s position as the market leader in 24/7 live betting services with profitable short-form content every three minutes throughout the day.
William Morris, Head of International Horse Racing at SIS, said: “We’re delighted to have struck this exclusive agreement with Codere, which significantly builds upon our Latin American racing offer.
“The Hipódromo de las Américas racetrack in Mexico City boasts some of Latin America’s most exciting racing and we look forward to delivering the top-class racing to our customers around the world.”
Ramon Rionda, Director of Operations at Codere, said: “We’re thrilled to have agreed this exclusive deal with SIS, who are the perfect partner to deliver the full Hipódromo de las Américas offering to bettors across the globe.
“Friday and Saturdays at the racetrack are a fantastic racing experience, and we’re excited that SIS will be delivering our premium racing to new customers as part of its first-class betting service.”
*territory restrictions may apply
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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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