Central Europe
Germany: Demand for games hardware increases by 26 per cent
Demand for games hardware increased considerably in Germany in 2020. Whereas in 2019, sales of gaming PCs, games consoles and accessories generated around 2.5 billion euros, this figure rose to over 3.2 billion euros in 2020. This equates to an increase of 26 per cent. These are the numbers released today by game – the German Games Industry Association, based on data collected by the market research company GfK. There was a particularly high demand for peripherals for gaming PCs, with sales of special gaming mice, keyboards, monitors, graphics cards and virtual reality headsets generating around 1.2 billion euros – approximately 46 per cent more than in 2019. Sales of consoles and console accessories also grew considerably last year. Stationary and handheld consoles generated around 650 million euros, which was 25 per cent more than in 2019; console accessories such as gamepads and steering wheels generated 275 million euros – an increase of 24 per cent. Sales of gaming PCs also increased to around 1.1 billion euros, which is about 10 per cent higher than in 2019.
‘Millions of people took advantage of the lockdowns in 2020 to play games together,’ says Felix Falk, Managing Director of game. ‘Many upgraded their gaming PCs, and lots of them bought their first console and became new gaming fans. Besides the strong demand for the Nintendo Switch, the launch of the next-gen PlayStation 5 and Xbox Series X/S consoles and a new generation of graphics cards also generated high sales. Games hardware has never been in such high demand in Germany as it was in 2020.’
The games market in 2020: growth across all market segments
It was not just games hardware that saw a dramatic rise in sales in 2020 – so too did the entire market for computer and video games, and across all segments. The strongest increase was posted in sales revenue for in-game and in-app purchases, which grew by 44 per cent within a single year, achieving total sales revenue of over 3.2 billion euros. Charges for online services also saw especially strong growth of 50 per cent to 692 million euros. This segment includes online services, subscriptions and cloud gaming services such as EA Play Pro, Nintendo Switch Online, PlayStation Plus, Xbox Game Pass and Ubisoft+. The sale of computer and video games generated more than 1.1 billion euros in revenue, an 11 per cent increase over 2019. Subscriptions to individual games, such as World of Warcraft and Final Fantasy XIV, resulted in a 44 per cent increase in sales revenue. This market segment thus grew to 163 million euros.
About the market data
Please note: GfK has adjusted its definition of hardware designed for games, which increased the size of the market, making the figures for 2019 slightly higher than reported last year.
The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.
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2025 Gaming in Germany Conference
Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference
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In two weeks, operators, industry analysts, and legal experts will once again gather in Berlin to attend the 2025 Gaming in Germany Conference. This year’s event will take place on Tuesday, November 11.
Key topic: Evaluation of 2021 State Gambling Treaty
The 2021 State Gambling Treaty (GlüStV 2021) is currently being evaluated by the German federal states, with a final report expected next year.
The outcome of this evaluation will determine to what extent Germany’s iGaming regulatory framework will be adjusted to reflect market realities. Already, it appears that certain things the industry has been clamoring for – e.g., easier game certification – will become a reality.
While the industry will certainly not get everything it wants, the direction of regulatory development could be toward improvement.
Willem van Oort, Founder of Gaming in Germany commented: “This year’s Gaming in Germany Conference is where important discussions will take place on which regulatory goals to pursue. Major stakeholders, including operators, trade associations, and the regulator, are all coming. I think this underscores the importance of our event. Moreover, it is the only conference aimed at the German market where both domestic and international stakeholders show up to connect and share insights and information. If you want to help shape the conversation and meet key stakeholders, Berlin is the place to be.”
Breakout program
In addition to high-level regulatory and policy-related information, the 2025 Gaming in Germany Conference also offers highly practical information on topics such as data compliance, game certification, RG, live casino, eSports, and much more. Breakout sessions will be hosted by trained experts and are highly interactive.
Agenda & registration
The 2025 Gaming in Germany Conference takes place at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.
The event’s agenda – including breakout program – is available here.
Registration for the 2025 Gaming in Germany Conference is now open.
The post Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference appeared first on European Gaming Industry News.
Affiliate Industry
MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe
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SiGMA Europe is one of the most significant events in the iGaming industry. This year, the event is taking place in Rome and will bring together over 30,000 attendees, 1200 sponsors and feature four stages with 550+ top speakers.
On November 05, in partnership with MelBet Partners & Affiliates, former MMA legend and World Champion Kamaru Usman will join the event as a special guest. At booth 5067G attendees of SiGMA Central Europe have the chance to take photos, hear insights and what it takes to rise to the top on a global stage.
During the conference, there will be two activities available for guests at MelBet’s booth:
Punch Challenge. Anyone can come to the booth on November 4 and test their punching power. The person with the strongest punch will have the honour of competing against Kamaru Usman himself.
Want to get exclusive merchandise and take a photo with the MelBet Partners & Affiliates championship belt? Visit the booth. Follow MelBet’s official Instagram account and take a picture with the belt. Those who post a story with the championship belt and tag MelBet will automatically be entered into a drawing for exclusive UFC-themed merchandise.
There will also be a private party, Triumph of the Gladiators, exclusively for the partners and representatives of MelBet Partners & Affiliates, which Kamaru himself will attend. This evening will be an epic event, where history and modernity merge into one.
The post MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe appeared first on European Gaming Industry News.
Central Europe
Award-Nominated EGT Digital Brings Sweet Spins, Smart Tech, and New Thrills to SiGMA Central Europe 2025
Reading Time: 2 minutes
EGT Digital will showcase the upgraded Sugartime 1000, available for visitors to try in demo mode, and offer a sneak peek at the upcoming Hermes Fortunes 2000 at SiGMA Central Europe, Rome (4 – 6 November, booth 2050). Both titles build on fan-favorite originals, offering players thrilling upgrades, bold visuals, and massive win potential.
The company also kicks off SiGMA Rome 2025 celebrating five B2B Award nominations for innovation and growth:
- B2B Industry Leader Italy 2025
- AI Pioneer in Platform Innovation 2025
- Fastest Growing Aggregator 2025
- Best Game Provider Italy 2025
- Best Bonus Engine 2025
Sugartime 1000 – double the flavor, ten times the fun
Visitors will be able to experience Sugartime 1000 firsthand in demo mode. The sweet hit returns with multipliers up to x1000, the Toppling Reels feature, and the Clover Chance Jackpot for nonstop excitement.
Players can trigger Free Spins with 4 – 6 scatters or activate Super Free Spins with guaranteed high multipliers and wins reaching 25,000x the bet value. The result is a faster, more colorful, and even more rewarding experience that keeps the charm of the original.
Hermes Fortunes 2000 – mythic wins take flight
Visitors will get a sneak peek at this mythology-inspired sequel before its official release. The messenger of the gods brings bigger rewards with multipliers up to x2000, Free Spins where symbols can transform into multipliers, and a Super Free Spins mode guaranteeing x20+ multipliers. Linked to the Clover Chance Jackpot, this upgraded sequel offers a divine mix of myth and adrenaline.
“Both Sugartime 1000 and Hermes Fortunes 2000 reflect our respect for the players who made the originals so loved,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “We wanted to give fans the same excitement they cherish while upgrading every element of gameplay for an even more dynamic and immersive experience.”
Expanding the game universe
At SiGMA Central Europe, EGT Digital will also present its broader content lineup, featuring over 150 in-house developed slots and popular jackpots like Bell Link, Clover Chance, and Gods & Kings Link.
EGT Digital’s Aggregator solution will also be in focus, offering access to over 13,000 games from 200+ global providers through a seamless, high-performance integration.
Boosting engagement through innovation
EGT Digital will also highlight its X-Nave platform - an all-in-one, modular solution featuring Casino, Sportsbook, CRM, Payment Gateway, and the powerful Campaign Manager module.
Now enhanced with proprietary AI, X-Nave personalizes player experiences, optimizes performance, and ensures responsible gaming. Its Campaign Manager helps operators drive engagement, loyalty, and results through automated tournaments, Gift Spins, and Buy Bonus competitions, turning gameplay into measurable marketing success across all devices.
Visit EGT Digital at booth 2050 during SiGMA Europe, Rome, from 4 – 6 November.
The post Award-Nominated EGT Digital Brings Sweet Spins, Smart Tech, and New Thrills to SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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