Africa
Youth football and unity take centre stage in Côte d’Ivoire
Focus on promoting unity, developing and strengthening football governance
FIFA and CAF presidents visited Côte d’Ivoire to begin two-day itinerary; Focus on promoting unity, developing and strengthening football governance; Continent’s inaugural pan-African inter-school football championship also launched.
The presidents of CAF and FIFA travelled to Côte d’Ivoire on Monday as part of their first joint mission in Africa since the election of Dr Patrice Motsepe as the confederation’s new president in March. Central to their two-day itinerary were meetings with government and football officials, with the focus on promoting unity and serenity, developing and strengthening the country’s football governance and launching the continent’s inaugural pan-African inter-school football championship in Abobo, a municipality just outside the country’s capital Abidjan.
Arriving in Abidjan they were greeted by members of the normalisation committee of the Ivorian Football Federation (FIF), including President Mariam Dao Gabala, who along with her colleagues has been responsible for bringing football back into play in Côte d’Ivoire.
An official dinner was hosted for the delegation by Ivorian Minister for the Promotion of Youth, Professional Integration and Civic Service, Mamadou Touré, in the presence of Minister for National Education and Literacy, Marietou Koné. Addressing the gathering CAF President Dr Motsepe underlined the unifying power of football being more important than differences between diverse groups of people. He was also keen to highlight CAF’s robust support for the West African nation stating: “Côte d’Ivoire has CAF’s total commitment and 2023’s AFCON here will be the best ever.”
FIFA President Gianni Infantino bolstered this message further saying: “We need to work together to make football great and make the millions of passionate fans in Côte d’Ivoire, a country that has won the AFCON twice and will soon host it, happy.”
Present at the event to provide their support for the joint CAF/FIFA mission were CAF’s four vice presidents, presidents of the five CAF zonal unions and presidents from CAF Member Associations in West Africa Football Zone Union B.
This morning, the CAF and FIFA delegation’s focus was on viewing the work of the FIF normalisation ccommittee first hand, in order to understand what had been completed and the challenges it has faced. Addressing the assembled media outside the FIF building Dr Motsepe congratulated President Gabala and her team on their outstanding work and strong commitment to bringing peace and unity back to Ivorian football.
This sentiment was echoed by FIFA President Infantino who underlined the progress the FIF had made, particularly with the organisation of an elective congress, which it hopes to hold by the end of the year. “Côte d’Ivoire has the unwavering support of FIFA,” he said.
The joint delegation then travelled to the Ministry of Sports for a meeting with Minister Claude Paulin Danho. Discussions covered the country’s hosting of next year’s AFCON competition, and improving football governance. Speaking to the minister, Infantino expressed FIFA’s commitment and willingness to work hand in hand with the Ivorian authorities to “reinvigorate Ivorian football, especially given the outstanding talent it has produced. The football legends from Côte d’Ivoire have greatly contributed to building football history in Africa and across the world,” he said.
Ivorian Legends were very much pivotal to talks amongst the three men, with the CAF president reminiscing with Minister Danho about Siaka Tiéné, a young Ivorian player who had been one of his favourites due to his talent and passion, when Dr Motsepe ran South African football club Mamelodi Sundowns, prior to his election as CAF president.
The delegation were then received by the President of Côte d’Ivoire, His Excellency Alassane Ouattara, at the Presidential Palace. During the meeting the joint delegation stressed the outstanding talent in the country and the need to harness this through the development of youth football and CAF’s first ever pan-African inter-school football championship.
Following the discussions with the Ivorian Head of State, Infantino said: “President Ouattara is a great fan of football, so it is an honour to be here today to talk about how we can work together to support the youth of this country through the beautiful game. Côte d’Ivoire is a county with a legacy of talented footballers and many future ones yet to be discovered, so it is important for Africa and the rest of the footballing world that FIFA, CAF and the Ivorian authorities work together to develop the game and elevate it to the highest of heights.”
The final engagement of the day for the CAF/FIFA joint delegation was the launch of the pan-African inter-school football championship in Abobo. Fittingly, a football match featuring mixed teams of schoolchildren kicked off the initiative, with both presidents putting their technical and tactical football skills to the test as team coaches.
Following the match Dr Motsepe announced that the Motsepe Foundation, founded by himself and his wife Precious Moloi-Motsepe, would make a donation of USD $10 million to the ground-breaking new pan-African inter-school football championship, which will take place across the six zonal regions of CAF. After the match, the FIFA President said: “The gesture from the Motsepe Foundation, Patrice and his wife Precious, is exceptional. It’s a step forward for this competition that will give hope and joy to thousands of children in Côte d’Ivoire and throughout Africa who love football. Thank you to the Motsepe family for showing us Ubuntu in action.”
The joint delegation ended their visit to Côte d’Ivoire with a press conference focused on the African league, the development of women’s football, strengthening football governance, this November’s FIFA Arab Cup in Qatar and how to bridge divisions in Ivorian football. Both the CAF and FIFA presidents also outlined the plans to roll out the inaugural pan-African inter-school championship in Côte d’Ivoire to the assembled Ivorian and African media.
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The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
When Meridianbet’s Tanzania operations spoke at the American Chamber of Commerce Appreciation Dinner last week, the presentation opened with a single number: 500.
That’s how many community initiatives the sports entertainment company has completed across Tanzania since 2009. Education programmes. Small business training. Youth sports sponsorship. Public health awareness campaigns. Local infrastructure support.
For a gaming company operating under a NASDAQ-listed parent, sustained community investment at this scale is unusual. The industry has a reputation for extracting value. Meridianbet’s seventeen-year presence in Tanzania tells a different story.
The Social Model
“We’re in the business of friends gathering at local clubs to watch matches, share a drink, and place small stakes on the outcome. The betting is part of the experience. The gathering is the real value,” a company representative said at the event.
The framing matters because it shapes operational decisions. Meridianbet Tanzania, as is the case worldwide, structures its platform to encourage many customers placing small amounts. The alternative would be concentrating revenue among high-stakes players. That model creates problems. Problem gambling. Revenue volatility. Regulatory scrutiny.
Small-stake betting spread across many customers creates different dynamics. Lower risk per individual. More stable revenue. Better alignment with Tanzania’s consumer protection regulations.
The company’s responsible gaming protocols reflect this approach. Early intervention when betting patterns suggest trouble. Support resources in Swahili and English. Limits designed to keep stakes small and entertainment value high.
Community Ambassadors
The scale of Meridianbet’s community programmes drew attention at the AmCham dinner. What got people talking was who runs them.
The company built a network of “community ambassadors.” These are customers who participate in CSR initiatives as partners. They identify needs in their neighbourhoods. They volunteer in education programmes. They mentor local entrepreneurs. They organise school supply drives and coach youth sports teams.
This shifts how corporate social responsibility works. Traditional CSR runs top-down. Companies donate money. Communities receive it. The relationship is transactional.
Meridianbet’s model distributes responsibility. Customers become patrons of community development. The company provides platform and resources. The customers craft the donation policy.
“When a customer helps fund a school program or mentors a young business owner, they’re building their own community. We make it possible,” the representative said.
Seventeen years and 500 initiatives suggest the model works. Whether it scales beyond Tanzania remains to be seen. For now, it appears to have created genuine community ties rather than performative charity.
The Gender Metric
One data point from the presentation got repeated in conversations after the event: 70% of managerial positions across Meridianbet’s African operations are held by women.
The gaming industry globally runs around 30% women in leadership roles. East African businesses average 35%. Meridianbet’s 70% is an outlier.
The company implements a performance-based hiring and promotion. No quotas. Just competence rewarded. Whether that’s the full story or not, the outcome is measurable. Management teams reflect the communities they serve. Diversity intentions are easy to state. Diversity outcomes are harder to deliver. The Company’s numbers show outcome.
Seventeen Years
Tanzania’s gaming market has grown considerably since 2009. Mobile penetration increased. Disposable incomes rose among the middle class. International operators entered. Some stayed. Many left when margins compressed or regulations tightened.
Meridianbet stayed. Seventeen years. 200 employees. Hundreds of local retail partnerships. That longevity suggests the company views Tanzania as infrastructure, not opportunity.
American companies face pressure to demonstrate ESG commitments in emerging markets. Words are easy. Execution is hard. Meridianbet’s Tanzania operations show what seventeen years of execution looks like.
The post Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet has announced a new strategic partnership with Betway in South Africa, one of the leading brands in the industry. This collaboration significantly strengthens the provider’s presence in South Africa, as its top-notch casino content is now live and available on both betway.co.za and Jackpotcity.co.za. Betway is a market leader not only in South Africa, its largest operation, but also across the UK, LATAM, Spain, Italy and other key African markets.
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The post Amusnet Announces Strategic Partnership with Betway appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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