Canada
2021 VIRTUAL SPORTS SEASON BEGINS WITH VIRTUAL GRAND NATIONAL
For the fifth consecutive year, Inspired Entertainment, Inc. is producing the Virtual Grand National race to predict the outcome of the 2021 Grand National Steeplechase, to be broadcast nationally in the UK at 8:00 p.m. BST on Friday, April 9. The race is the latest in a series of re-creations of some of the world’s great sporting events produced by Inspired.
Inspired has previously produced virtual contests based on of some the world’s most iconic sporting events, including the Kentucky Derby Triple Crown Showdown, The Lexus Melbourne Cup and the Cox Plate. The Virtual Grand National, which has been developed in conjunction with Carm Productions, will launch the 2021 Virtuals season for Inspired, as it looks ahead to future events.
Inspired, the pioneer in Virtual Sports, has the largest array of Virtual Sports available 24/7, providing a consistent stream of sports betting content. Its multi-award-winning Virtual Sports use cutting-edge technology to create lifelike graphics which mimic the experience of real sports betting.
“We have gained worldwide recognition for our virtual events, which have continued to be popular even as live sports have returned,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “Last year 4.8 million viewers tuned in to watch the Virtual Grand National, broadcast in place of the real event, driving significant social media attention.”
“The technology used to produce the Virtual Grand National is a unique predictive offering that can be used for many other sports events,” said Steve Rogers, Chief Commercial Officer, Virtual Sports for Inspired. “We utilize a vast array of data points, including historical performance of participants, within our software to seek to predict who will win the 2021 Grand National, widely considered to be one of the most unpredictable events in the world.”
Last year’s Virtual Grand National, won by Potters Corner, raised approximately £3 million for National Health Service charities and €300,000 for medical charities in Ireland through donations from Inspired and all bookmaker operators as part of the fight against COVID-19.
“We are delighted to be working with Inspired on the Virtual Grand National for a fifth consecutive year,” said Rob McLoughlin OBE, Carm Productions, who devised the TV format for UK and international broadcasters. “Last year the virtual race took center stage, as the live race was cancelled due to COVID-19, and the viewership numbers demonstrated the popularity and interest level in such virtual events. The public support for the Virtual Grand National and NHS Charities was overwhelming, as millions helped raise much needed funds for our brave heroes in the NHS by joining in the fun of one of Britain’s greatest sporting events.”
Virtual Sports are popular worldwide and appeal to a wide variety of players, providing new revenue streams for gaming providers that can be easily integrated into existing sportsbooks and websites. Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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