Gambling in the USA
Gaming Americas Weekly Roundup – March 22-28
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Full House Resorts Inc. has announced the name and branding of its luxury hotel and casino project in Cripple Creek, Colorado: Chamonix Casino Hotel. Chamonix is located near Full House’s existing Bronco Billy’s Casino. This new project will feature approximately 300 four-star guest rooms and VIP suites as well as a spacious, new, elegant and exciting casino gaming area.
BetMGM has launched BetMGM Poker in Michigan. Michigan joins New Jersey as the second state in the US to introduce BetMGM Poker, the company’s primary online poker offering powered by the partypoker US network. This news follows the January launch of BetMGM’s online sports betting and casino offerings in Michigan. The BetMGM Poker app is now available for download in Michigan on both iOS and Android and accessible via desktop at https://poker.mi.betmgm.com.
Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, has secured a $150 million investment from Great Hill Partners. The investment will accelerate Jumio’s significant global lead in the digital identity space by devoting additional resources to automate its identity verification solutions, expand the breadth of the Jumio KYX Platform and grow its suite of AML compliance services.
Golden Matrix Group has filed with the SEC to raise up to $10m in an initial public offering on the Nasdaq. The company is currently listed on the OTC. Golden Matrix was founded in 2008 and booked $4 million in revenue for the 12 months ended 31 October 2020. It plans to list on the Nasdaq under the symbol GMGI. Kingswood Capital Markets is the sole bookrunner on the deal. No pricing terms were disclosed.
Simplicity Esports and Gaming Company has announced that it has received a record number of applications submitted via its wholly-owned subsidiary, PLAYlive Nation’s website, from potential franchisees interested in purchasing new franchise territories and opening Simplicity Esports gaming centres. New franchisee applications include disclosure of financial information, desired territory and business background.
The state of Connecticut has reached a deal with its two federally-recognised Native American tribes to provide online gambling and sports betting. The deal will tax online gaming at 18% for the next five years, then up to 20%. Sports betting will be taxed slightly lower. The Connecticut lottery will also be allowed to open a number of sports betting outlets, including venues in Bridgeport and Hartford.
Partnerships
GAN Limited has entered into a deal with Gila River Gaming Enterprises to provide Simulated Gaming solutions to Gila’s patrons across all properties on both desktop and mobile. Gila operates three casinos in Arizona on behalf of the Gila River Indian Community: Wild Horse Pass in Chandler, Vee Quiva in Laveen Village and Lone Butte in Chandler. The customised solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN.
Enthusiast Gaming has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage Enthusiast Gaming’s vast platform of video game and esports fan communities to help drive adoption and bridge the integration of TikTok within the gaming and esports industry. The partnership sees a variety of activations set to be rolled out across Enthusiast Gaming’s platform, such as product and logo placement, promotional activity with influencers and social media, as well as the production of media content.
FYX Gaming has partnered with leading esports betting operator Unikrn. The deal will see the two leading esports companies collaborate to deliver next-generation iGaming products and technology. Headlining the partnership is the inclusion of CryptoFights — a skill-based strategic fighting game and the flagship title for the FYX platform — on Unikrn Virtual, a proprietary gaming product offered by Unikrn that uses historical esports match data to power a non-stop stream of content coupled with live betting markets.
Allied Esports has partnered with Xsens to bring live animated casters to a professional esports tournament production for the first time. Through the use of Xsens’ MVN motion capture systems, Allied will transform its tournament casters into animated characters. The exclusively designed live motion avatars will provide fans with a fun and engaging viewing experience specific to the game being played and create unique, innovative opportunities for brand and product integration.
Acquisitions
XLMedia has entered into an agreement to acquire the business and assets of Sports Betting Dime for about $26 million. The company also announced plans to raise a minimum of about £20 million via a placing and a subscription and up to a further £3 million in an open offer. The net proceeds of the fundraising will be used mainly to finance the SBD purchase.
Lottery.com has entered into a binding agreement to acquire Mexican lottery companies JuegaLotto and Aganar. JuegaLotto is federally licensed to sell international lottery games in Mexico through an authorised federal gaming portal and is licensed for games of chance in other countries throughout Latin America. Aganar is licensed to sell Mexican National Lottery draw games, instant win tickets and other games of chance online with access to a federally approved online casino and sportsbook gaming license.
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Fanatics Casino
RLX Gaming expands US reach through Fanatics Casino launch
RLX Gaming, the innovative iGaming aggregator and content supplier, has officially launched its full portfolio with Fanatics Casino in the United States.
Players in New Jersey and Pennsylvania can now access RLX Gaming’s extensive library of in-house and third-party titles, following a soft launch in Pennsylvania. Leading slot hits like Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby are now live, alongside a broad selection of releases from some of the most creative studios in the industry.
Fanatics Casino, available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS and Android, offers a wide variety of classic and modern casino experiences, including slots, blackjack, roulette, progressive jackpots, and video poker. Each game is designed to deliver authentic casino action, ensuring endless entertainment for players.
This partnership marks a significant step in RLX Gaming’s mission to deliver dynamic, globally-ready content that drives innovation and engagement in the online casino space.
Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said:
“Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America. Fanatics Casino’s commitment to delivering top-tier entertainment aligns perfectly with our mission, and we’re thrilled to bring our engaging slot experiences to players in New Jersey and Pennsylvania.”
Kieron Shaw from Fanatics Casino added:
“We are delighted to integrate RLX Gaming’s captivating portfolio into our platform. This partnership reinforces our dedication to offering a premier online casino experience, giving players access to high-quality titles with proven appeal across New Jersey and Pennsylvania.”
The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino
WWE®, part of TKO Group Holdings (NYSE: TKO), and White Hat Studios have announced the launch of the official WWE-branded slot, WrestleMania®: Road to Gold, exclusively on Fanatics Casino starting today.
Available in the United States, this real-money online casino game features 20 WWE superstars, including fan favorites Cody Rhodes and Rhea Ripley, just ahead of WrestleMania® 42, returning to Las Vegas on April 18–19, 2026.
The game’s Unlock Trail mechanic takes players through WWE Premium Live Events, with progressive bonus features inspired by SummerSlam®, Survivor Series®, Royal Rumble®, Elimination Chamber®, and Money in the Bank®. Each milestone builds excitement and win potential, culminating in the ultimate WrestleMania® showdown. The ringside experience is enhanced by the unmistakable voice of Michael Cole, adding authenticity and immersion to every spin.
Armen Tatarevic, VP of Gaming at White Hat Studios, said:
“WWE is an iconic brand steeped in entertainment history, and the aim was to collaborate closely to channel that legacy into WrestleMania®: Road to Gold. From superstar athletes to headline events, there are numerous touchpoints that fans will enjoy, and this is a major IP launch for White Hat Studios as we continue to deliver a main event experience to casino players in the United States.”
Conor Grant, President, Casino at Fanatics Betting and Gaming, added:
“WWE is a worldwide entertainment phenomenon, and the energy of the brand has been captured perfectly in WrestleMania®: Road to Gold. This new WWE-branded experience on Fanatics Casino reflects our strategy to leverage the power of Fanatics IP assets to offer customers a premium, differentiated experience.”
Fanatics Casino, the fastest-growing online casino in the U.S., is available on iOS, Android, and web in Michigan, New Jersey, Pennsylvania, and West Virginia. WrestleMania®: Road to Gold joins Fanatics’ lineup of licensed WWE titles, including WWE® Blackjack, Raw® Multiplier
The post WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Carousel Bar Las Vegas
Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s Carousel Bar
The festive spirit of St. Patrick’s Day returns to downtown Las Vegas as the Plaza Hotel & Casino prepares to host its annual celebration at the dazzling Carousel Bar. Set beneath the venue’s iconic illuminated dome, the popular holiday gathering promises lively entertainment, themed cocktails, and a vibrant atmosphere for visitors and locals alike.
Beginning at 4 p.m. on Tuesday, March 17, the Carousel Bar will transform into a spirited St. Patrick’s Day destination featuring festive décor, upbeat music, and drink specials inspired by Irish tradition. The celebration takes place just steps away from the bustling Fremont Street Experience, making it an ideal stop for anyone exploring downtown Las Vegas during the holiday.
A Festive Downtown Celebration
Each year, St. Patrick’s Day brings an influx of revelers to Las Vegas, and the Plaza’s Carousel Bar has quickly become one of downtown’s standout locations to mark the occasion. Known for its visually striking design and lively ambiance, the bar sits beneath the Plaza’s glittering dome and features large-scale animated elements that create an immersive party atmosphere.
For the holiday celebration, guests can expect Paddy Party Music Hits filling the air, creating the soundtrack for an evening of Irish-inspired fun. The event will also feature festive backdrops designed for selfies and group photos, allowing visitors to capture memories of the celebration against colorful St. Patrick’s Day-themed visuals.
The Carousel Bar’s unique setting makes it particularly appealing for social gatherings, whether visitors are celebrating with friends, colleagues, or fellow tourists exploring the entertainment offerings of Fremont Street.
Special St. Patrick’s Day Drink Menu
No St. Patrick’s Day party would be complete without themed drinks, and the Plaza’s Carousel Bar will offer a lineup of festive specials designed to complement the celebration.
Guests can enjoy Guinness Draught for $8, a classic choice synonymous with Irish heritage and St. Patrick’s Day festivities worldwide. For those looking to sample something stronger, the bar will also offer St. Paddy Irish whiskey shots for $4, providing a quick and spirited toast to the holiday.
Another popular option on the menu is the Irish Car Bomb for $10, a well-known celebratory cocktail that combines Irish stout with whiskey and cream liqueur for a rich and indulgent experience.
For those who prefer a cocktail with a festive twist, the bar will feature the Irish Mule, a vibrant green drink made with ginger beer, Jameson Irish Whiskey, and fresh lime. Priced at $10, this specialty cocktail adds a refreshing and colorful option to the St. Patrick’s Day lineup.
Together, these drink specials provide a range of options designed to suit every taste while embracing the flavors traditionally associated with Irish celebrations.
A Unique Venue in Downtown Las Vegas
The Carousel Bar has become one of the most visually distinctive attractions at the Plaza Hotel & Casino. Its animated elements and glowing dome create a lively centerpiece that draws attention from visitors exploring the property and nearby Fremont Street.
During major holidays and events, the bar often becomes a focal point for celebrations, offering a social space where guests can enjoy themed entertainment and drinks in a lively environment. St. Patrick’s Day is one of the venue’s most anticipated events, bringing together locals and tourists eager to celebrate Irish culture and tradition.
The location also offers easy access to the Fremont Street Experience, one of downtown Las Vegas’ most popular entertainment districts. Visitors can seamlessly move between live music, street performances, casinos, and bars, making the Carousel Bar party a convenient stop within a larger night out in the city.
Capturing the Spirit of St. Patrick’s Day
St. Patrick’s Day celebrations have grown into a global phenomenon, with cities around the world hosting parades, parties, and cultural events honoring Irish heritage. In Las Vegas, where entertainment and nightlife thrive year-round, the holiday provides yet another opportunity for venues to create immersive and memorable experiences.
The Plaza Hotel & Casino embraces this tradition by hosting an event that combines festive décor, themed drinks, and music that encourages guests to embrace the celebratory mood. The addition of photo-friendly backdrops further enhances the experience, allowing attendees to share their celebrations across social media.
For visitors seeking a lively but approachable party atmosphere, the Carousel Bar’s St. Patrick’s Day event offers a welcoming environment where the focus remains on socializing, enjoying drinks, and celebrating the holiday spirit.
A Downtown Destination for Holiday Fun
As St. Patrick’s Day approaches, the Plaza Hotel & Casino once again positions itself as a destination for festive gatherings in downtown Las Vegas. The combination of themed cocktails, music, and the visually captivating Carousel Bar setting creates an experience designed to stand out among the city’s many holiday celebrations.
Whether guests are longtime Las Vegas locals or tourists exploring the city’s historic downtown district, the party promises an energetic environment filled with Irish-inspired charm.
With its vibrant atmosphere and convenient location near the Fremont Street Experience, the Carousel Bar at the Plaza Hotel & Casino provides the perfect setting to raise a glass, enjoy festive drinks, and celebrate St. Patrick’s Day in true Las Vegas style.
The post Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s Carousel Bar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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