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Entain and Arena Racing Company Sign Ground-Breaking Media Rights and Distribution Deal for Horse Racing and Greyhound Racing

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Entain and Arena Racing Company Sign Ground-Breaking Media Rights and Distribution Deal for Horse Racing and Greyhound Racing

Entain and Arena Racing Company (Arena Racing) today announce the signing of a ground-breaking long-term media rights deal that covers horse racing media rights and establishes a landmark joint venture between Entain and Arena Racing for greyhound racing, through to 31 December 2029.

This exciting long-term deal will deliver a compelling range of horse racing and greyhound racing product for Entain’s retail & digital channels, Ladbrokes & Coral, as well as for its digital brands – Betdaq, Bwin and Sportingbet, and will launch a joint venture between the two parties for the distribution of greyhound racing content from Entain, Arena Racing and Independent greyhound tracks.

Both horse and greyhound media rights will be produced and distributed to the UK independent bookmaking sector via The Racing Partnership (“TRP”) and into international markets such as Spain, produced and distributed by Arena Racing subsidiary, Vermantia.

Horse Racing Media Rights

The horse racing media rights element of the Entain / Arena Racing partnership covers all UK, race day data & audio-visual coverage for races from Arena Racing’s sixteen UK racecourses, which include Doncaster, Newcastle, Chepstow and Lingfield Park. The deal also includes South African & Australian content and will commence on 1 January 2022 and run through to 31 December 2029.

Greyhound Racing Joint Venture

The ground-breaking joint venture (JV) between Entain and Arena Racing will deliver a single optimised UK Greyhound Racing schedule. The JV will become the vehicle for licensing media rights to Entain & other domestic and international betting operators from these tracks. This joint venture will launch on 1 January 2024 through to 31 December 2029.

The JV will hold the long term exclusive rights to premium greyhound content from twelve stadia owned across Arena Racing (Newcastle, Nottingham, Perry Barr and Sunderland), independent stadia within Greyhound Media Group (“GMG”) (Kinsley, Sheffield, Swindon and Yarmouth) as well as those owned by Entain (Crayford, Hove, Monmore Green and Romford).

Adrian Bower, Entain Chief Procurement Officer said today: “We are delighted to be partnering with Arena Racing on such a comprehensive long-term deal that will give certainty to both parties for the benefit of both horse racing and greyhound racing, as well as helping them navigate the Covid challenges and emerge stronger when the world gets back to normal”

“This is a progressive deal for greyhound racing, that will deliver a sustainable programme going forward, support greyhound welfare, and deliver more money into the sport”

“This landmark deal supports Entain’s omni-channel strategy for its UK digital brands and emphasises the huge value we place on the horse racing and greyhound racing products. We have been looking for a long-term deal that delivers benefits to both parties, allowing us to focus on navigating the immediate challenge of Covid, while generating greater value for all. Ladbrokes and Coral are two of the biggest and longest standing investors in, and supporters of horse racing and greyhound racing, and this significant commercial deal with Arena Racing is just further proof of our support for these two great British sports”

Kevin Robertson, Managing Director of Arena Racing’s Media and International Division said today:

This deal between Arena Racing and Entain represents a new era of collaboration between the horse and greyhound racing industries and their bookmaker customers.”

“We are delighted to have framed this deal to offer long term certainty for both our horse and greyhound racing, as we look to recover from what have been incredibly difficult times for both industries.  Importantly, this deal recognises the value for both horse and greyhound racing being sold directly by rightsholders to their key bookmaker customers. We are delighted to be working in partnership with a significant global partner in Entain who operate historic and popular brands such as Ladbrokes and Coral, continuing their long association with both sports.”

“Both Arena Racing and Entain are committed to the future of greyhound racing, and under the new JV we will be able to sustain and re-invigorate a sport that has been through significant change over the years. The launch of evening greyhound racing on Sky Sports Racing in February is hopefully the first of many new initiatives to promote and enhance the sport”

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Alex Oswald

Galaxy Gaming Launches MONOPOLY Blackjack Progressive Across Metropolitan Casinos in the UK

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Galaxy Gaming Inc., a leading developer and distributor of casino table games and technology, announced the official UK launch of MONOPOLY Table Games Progressive, starting with the installation of MONOPOLY Blackjack Progressive across premier Metropolitan Casinos in London, including Metropolitan Mayfair, Empire Casino, The Sportsman Casino and Park Lane Club.

This milestone marks the debut of MONOPOLY-branded progressive table games in the UK, bringing one of the world’s most iconic brands to life in the casino pit. Through an exclusive licensing agreement with Hasbro Inc., a leading games, IP and toy entertainment company, Galaxy Gaming is the sole table games licensee for MONOPOLY, enabling the company to deliver innovative experiences that combine the thrill of casino gaming with the nostalgia of the legendary board game.

MONOPOLY Blackjack Progressive introduces a dynamic twist to classic blackjack gameplay. At the heart of the excitement is Mr. MONOPOLY, who randomly selects hands and awards multipliers of up to 10x, keeping players engaged and on the edge of their seats. This progressive feature transforms the legendary title into a fresh, immersive experience designed to captivate both seasoned players and newcomers.

“We’re thrilled to see MONOPOLY Blackjack Progressive debut on casino floors in the UK. This launch celebrates our strong partnership with Metropolitan Gaming and their leadership in bringing this exciting new experience to players in the UK market,” said Matt Reback, CEO of Galaxy Gaming.

“We’re excited to partner with Galaxy Gaming and introduce MONOPOLY Blackjack Progressive to our UK venues. MONOPOLY is one of the most recognisable brands in the world, and this launch reflects our commitment to delivering innovative, premium experiences that surprise and delight our players. Working closely with Galaxy Gaming allows us to introduce fresh, engaging gameplay, enhancing the guest experience and reinforcing Metropolitan’s position as a leader in casino entertainment,” said Alex Oswald, Managing Director at Metropolitan Gaming.

The post Galaxy Gaming Launches MONOPOLY Blackjack Progressive Across Metropolitan Casinos in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Relax Gaming Announces New Partnership with Blaze Gaming

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Relax Gaming has announced a new partnership with Blaze Gaming. The agreement sees Blaze Gaming join Relax’s ever-expanding list of Powered By Relax partners, introducing a diverse portfolio of more than 50 titles to its network of leading operators. This includes an exciting mix of slots, roulette, table games, and virtual casino products, supported by a roadmap of up to six new releases per month.

Blaze Gaming has built a strong and consistent pipeline of high-quality casino content across the full spectrum of game types. Its Bull Trading portfolio, in particular, has generated significant demand across both RNG and live categories, positioning the studio as a leading provider in this fast-emerging genre.

These trading-inspired games bridge the worlds of financial markets and casino entertainment, offering experiences built around price action, volatility and player choice. Blaze Gaming’s content is designed to complement traditional slot portfolios with high-engagement, social-ready gameplay tailored for global audiences.

This latest partnership underscores Relax Gaming’s commitment to offering flexible, global-ready content from studios that push the boundaries of online casino entertainment.

Jennifer Buttigieg, Head of Commercial and Partnerships (Aggregation) at Relax Gaming, said: “Blaze Gaming is a fantastic addition to our Powered By Relax lineup and we are keen to support the next stage of their growth. Strong technical foundations and their distinctive Bull Trading portfolio bring something genuinely fresh to the market, while maintaining the reliability and performance our operator partners expect.”

Keith Goddard, CEO at Blaze Gaming, said: “Relax Gaming’s network gives Blaze instant, seamless access to a trusted global operator base, which is incredibly powerful as our catalogue continues to expand across multiple game formats. What excites us most is the ability to bring a diverse portfolio of genuinely innovative content to a prestigious platform known for quality brands, strong performance and long-term partnerships.

“Working closely with Relax’s highly experienced account management team allows us to scale responsibly, align releases to operator needs, and ensure our content delivers real commercial value from day one. This partnership significantly strengthens our route to market and perfectly supports our ambition to build curated content catalogues for the next generation of casino players.”

The post Relax Gaming Announces New Partnership with Blaze Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Scaling innovation through the launch of Tequity Publishing

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Following the announcement of its new publishing vertical and the successful debut of Royal Drop, we sat down with Tanja Bergman, Head of Growth RGS at Tequity, to discuss how this new arm is set to dismantle technical barriers for ambitious studios and why scalability is the new frontier for the ‘Burst Games’ genre.

 

Tequity has just officially launched its Publishing vertical. What was the primary catalyst behind this move?

The industry is currently in a fascinating place. There is no shortage of creative talent among studios, but there is a massive technical bottleneck. We have seen so many ambitious studios with incredible concepts – especially those moving beyond traditional slots – who have been getting bogged down in terms of getting those concepts out into the marketplace.

The catalyst for Tequity Publishing was simple. We wanted to break down those technical barriers. By handling the infrastructure, distribution, and compliance frameworks, we allow studios to do what they do best, which is build outstanding games. It’s about speed-to-market without compromising on the quality or the vision of their content.

The launch coincides with the release of Royal Drop. How does this game, and the partnership with Mirror Image Gaming and The Fortune Engine, showcase what Tequity Publishing is all about?

Royal Drop is the perfect proof of concept. It’s a collaboration that highlights three important pillars of modern game delivery. You have Mirror Image Gaming bringing that fresh, video-game-influenced Burst Games energy, The Fortune Engine provide the math tools and templates, and Tequity Publishing offers the global scale and distribution pathway.

It shows that when you remove operational friction, you can create a game-first experience that appeals to a new generation of players who want something more interactive than a standard 5×3 reel.

Tequity Publishing offers two models: RGSaaS and RGS-to-RGS. Can you walk us through the strategic benefits of each?

Flexibility is key, because no two studios are at the same stage of their journey. The RGSaaS model is our full-service offering. It’s designed for studios that want to focus 100% on the creative side. We provide the entire infrastructure and publishing framework and it is essentially a business-in-a-box for game creators.

The RGS-to-RGS model is a more streamlined, tech-first approach for studios that already have their own RGS but lack the distribution muscle. It allows them to plug into our growing operator and aggregator network instantly. Both models are built on the same philosophy: helping studios reach parts of the market they otherwise couldn’t access on their own.

You mentioned reaching new generations of players. How does this vertical specifically empower studios to innovate in ways they couldn’t before?

When a studio is concerned about how they are going to integrate with a multitude of different operators or how to navigate complex jurisdictional requirements, they tend to play it safe. They stick to what they know.

By taking that weight off their shoulders, we give them the opportunity to be brave. Studios like Mirror Image Gaming are pushing the boundaries of modern iGaming, taking influences from the video game world. This is exactly what the new generation of players is looking for. We provide the scalability so that these niche, innovative ideas can achieve mass-market impact.

It’s been a busy period for Tequity, following the success of your Originals series and the iBankroll partnership. How does the Publishing vertical fit into the broader Tequity roadmap for 2026?

It’s all part of becoming the ultimate technology partner for the gaming industry. Whether it’s our streamer-friendly Originals or our Bankroll-as-a-Service offering, the goal is to provide scalable, customisable solutions. Tequity Publishing is the natural evolution of that mission. We aren’t only providing the tools anymore, but also the pathway to the player. Looking ahead, you can expect a series of further launches through our three-way collaborations. We’re proving that the barrier to entry for innovation has never been lower.

Finally, for studios looking to scale quickly, what is your main message to them?

Don’t let technical noise drown out your creative signal. If you have a game concept that breaks the mould, you shouldn’t have to spend years building the distribution architecture to get it seen. That’s what we’re here for. We want to help you launch at a speed and scale that matches your ambition, so that you can make a significant splash in the industry.

The post Scaling innovation through the launch of Tequity Publishing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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