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Kaspersky: in Russia, more than half of gamers consider working in the gaming industry

Published

5 years ago

March 16, 2021

Reading Time: 2 minutes

According to a survey by Kaspersky*, more than half (63%) of Russian gamers aged 18 to 24 came to the idea of building a career in the gaming industry. Another 17% have already been or currently are involved.

At the same time, 40% of young people are sure their parents will be proud of them working in the gaming industry. However, 11% still mentioned their parents will most likely be disappointed with this decision.

“People interested in gaming today have a lot of opportunities to make their living from their hobby. It’s about esports competitions, streaming, and, of course, developing games. From this point of view, Russia is a promising country and there are many ways for both artists and programmers. The gaming industry is a large and successful business, this is a place for creativity and self-realization of various specialists. And we share the position of those 40% who believe it is useful to talk more about games with parents, even if you are already an adult. Unfortunately, not everyone understands what opportunities emerge for these young people who have decided to devote their lives to gaming, ” says Maria Namestnikova, Head of Global Research & Analysis Team at Kaspersky, Russia.

If we are talking about esports alone, then according to our research, almost every third (29%) respondent is supported by parents in his plans to build a career in this field. At the same time, 29% also said that they did not talk to their parents about it at all, because they know they would not approve such a choice.

“As for esports, the level of public and professional approval has increased significantly over the past five years. According to our data, today every third applicant in Russia is sure that esports helps in their professional development, and more than half of top managers and business owners believe that esports has a positive impact on employee productivity. Therefore, even if you do not make a career in esports, leaving it just as a hobby, competitive video games can still be useful in your work, ” says Yaroslav Meshalkin, Chief Strategic Communications Officer at ESforce Holding.

Kaspersky advises both amateur and professional gamers:

to install a reliable security solution with a game mode that allows it to work efficiently without affecting performance, such as Kaspersky Total Security;
to create separate complex passwords for each of your game accounts. You can store them using a special program – a password manager;
not to download unofficial game releases from dubious sources and double-check the release dates of official releases.

*The survey was conducted by Savanta company on behalf of Kaspersky Lab in November 2020. In Russia, 509 respondents were interviewed. The results above summarize PC players only.

ADM

Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market

Published

2 hours ago

April 24, 2026

Wladimir P.

peter-&-sons-says-it-now-reaches-70%-of-italy’s-adm-licensed-operator-market

Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.

Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.

The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.

Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”

The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blue Bird Bonus

EdgeLabs Signs Content Partnership with Stake

Published

2 hours ago

April 24, 2026

Wladimir P.

edgelabs-signs-content-partnership-with-stake

EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.

In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.

Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.

Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.

By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.

Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”

Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”

The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Australia

IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria

Published

2 hours ago

April 24, 2026

Wladimir P.

igs-awarded-15-year-electronic-gaming-machine-monitoring-licence-in-victoria

Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.

This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.

Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.

Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.

A New Technology Era for Victoria

IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:

• Real-time monitoring and reporting

• Advanced data analytics capabilities

• Best-in-class cybersecurity protections

• Scalable architecture to support evolving regulatory requirements

• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems

“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.

The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.