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UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal

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UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired  by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.

Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.

Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!

Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.

As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.

Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:

“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).

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Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo

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June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.

With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar. 

Key Sports Events in June

N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.

Soccer

The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.

11.06–19.07 | FIFA World Cup 2026

Key opening-stage matches:

  • 11.06 | Mexico vs South Africa
  • 12.06 | Canada vs Bosnia
  • 13.06 | USA vs Paraguay
  • 14.06 | Brazil vs Morocco
  • 14.06 | Germany vs Curacao
  • 15.06 | Netherlands vs Japan
  • 16.06 | France vs Senegal
  • 17.06 | Argentina vs Algeria
  • 18.06 | England vs Croatia
  • 20.06 | Netherlands vs Sweden
  • 21.06 | Germany vs Ivory Coast
  • 24.06 | England vs Ghana
  • 25.06 | Scotland vs Brazil
  • 26.06 | Ecuador vs Germany
  • 27.06 | Uruguay vs Spain
  • 28.06–04.07 | FIFA World Cup Round of 32

MMA 

UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.

  • 14.06 | UFC Freedom 250

Basketball

The NBA Finals remain one of the strongest traffic drivers for North American audiences. 

  • 04.06–20.06 | NBA Finals Series Begins

Tennis

June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.

  • 08.06–14.06 | WTA London
  • 29.06–12.07 | Wimbledon

Formula 1

In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.

  • 14.06 | Barcelona Grand Prix
  • 28.06 | Austrian Grand Prix

Esports

Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.

  • 02.06–21.06 | IEM Cologne 2026

Cricket

Cricket remains one of the most important verticals for many Tier-1 GEOs.

  • 09.06 | Bangladesh vs Australia (ODI)
  • 11.06 | Bangladesh vs Australia (ODI)
  • 25.06 | England vs New Zealand (Test Series)

How to maximize results from event-driven traffic

June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.

For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.

To make the most of June traffic:

  • prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
  • prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
  • increase budgets during high-profile fixtures and knockout rounds;
  • test both Sports Betting and Prediction Market offers to capture different audience segments;
  • monitor performance daily and scale winning campaigns quickly while demand remains high.

June sports traffic insights

June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.

The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.

Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.

Top promos for N1 Partners projects in June

Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.

Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000

Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000

Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS

Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS

Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS

Wanna learn more? Contact your manager right now!

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.

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Allwyn rolls out two-round Lotto format with first draw set for 10 June

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Each £2 line now plays twice per draw night, lifting overall prize odds to 1-in-4.9 and targeting 345 millionaires a year.

Allwyn will launch a new two-round format for the UK National Lottery’s Lotto on Wednesday 10 June, giving players two chances to win from a single £2 line. Tickets for the updated game went on sale Sunday 7 June.

Under the change, each line is automatically entered into two separate rounds on each Wednesday and Saturday draw night. Players still pick six numbers from 59, but two sets of six main numbers and a Bonus Ball will be drawn using two separate machines, meaning a single line can win in one round, the other, or both.

Allwyn said the update improves the odds of winning a prize from 1-in-9.3 to 1-in-4.9. The operator also said it expects the number of Lotto millionaires created each year to increase from around 140 to approximately 345, with jackpots still starting at £2M and rolling over up to five times before a must-be-won draw on the sixth.

Andy Carter, Senior Winners’ Advisor at Allwyn, said, “This is a huge moment for players as we enter a new era for the nation’s millionaire maker, Lotto. From now on, every ticket gives you two chances to win for the same £2 price. We’re talking more winners, more excitement and hundreds more millionaires made every year. It really could be you – not once, but twice.”

Allwyn said the jackpot will be shared across both rounds, while other prize tiers remain fixed cash prizes paid per round. The Lotto HotPicks add-on will also shift to a two-round format and remain priced at £1.

The post Allwyn rolls out two-round Lotto format with first draw set for 10 June appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sportradar signs multi-year global data and integrity deal with Kalshi

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Agreement covers official league data and services for prediction markets across MLB, NHL, MLS and UFC, among others.

Sportradar Group AG (NASDAQ: SRAD) has signed a multi-year global agreement with Kalshi to provide official sports data and related infrastructure for prediction markets, the companies said June 08, 2026. The deal was announced from St. Gallen, Switzerland and New York.

Under the agreement, Sportradar becomes an official data and solutions provider for Kalshi across major sports properties including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and Ultimate Fighting Championship (UFC), among others. Sportradar said the package includes official sports data and live odds for pre-game and in-play markets, fan engagement products such as scores and schedules, customer acquisition services, and integrity tooling including Sportradar UFDS AI and Sportradar Integrity Exchange (SIE).

Sportradar also said the agreement establishes the ability for it to enter into agreements directly with Kalshi partners, including brokers and market makers, using real-time official data and scalable solutions.

Carsten Koerl, Chief Executive Officer of Sportradar, said: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”

Tarek Mansour, co-founder and CEO of Kalshi, said: “The breadth and depth of this partnership is what makes it a big deal. We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users.” Sportradar added that it will provide products and services to Kalshi and other licensed prediction market entities operating in compliance with applicable regulations and legal requirements.

The post Sportradar signs multi-year global data and integrity deal with Kalshi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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