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Gaming Americas Weekly Roundup – February 1-7

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

The Chile Government has announced its plans on introducing a bill for the legalisation and regulation of online gambling in the country. The bill will propose regulating online sports betting, internet casino games and other forms of betting online. According to the Ministry, regulating online gambling activities would establish a competitive market, as well as help protect both the health and safety of players.

Wynn Resorts was again honoured on FORTUNE Magazine’s 2021 World’s Most Admired Companies list in the hotel, casino and resort category. Wynn Resorts improved upon previous ratings to secure a place in the top five international hotel companies. Wynn also claimed first overall in the group for Quality of Products/Services and received additional high marks for Innovation.

Partnerships

Superstar Racing Experience (SRX) has entered into an exclusive data partnership deal with Genius Sports Group to launch its first official betting platform. SRX is expected to launch its inaugural season in June 2021 with six races scheduled for broadcast on CBS Television Network, and is expected to feature an exceptional line-up of all-star drivers and crews including NASCAR Hall of Famers Tony Stewart and various other auto racing legends, including Bill Elliott, Tony Kanaan, Paul Tracy, Bobby Labonte, Willy T. Ribbs, Mark Webber, Ernie Francis Jr. and Helio Castroneves.

GAN Limited has announced that it has entered into a definitive agreement with the Seneca Gaming Corporation (SGC) to provide Simulated Gaming solutions to SGC patrons across all properties on both desktop and mobile. The unique solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN.

BetMGM has partnered with Richard Childress Racing. This marks the first partnership between a NASCAR team and sports betting operator. BetMGM will collaborate with the iconic NASCAR team on a variety of marketing activations, including primary sponsorship for select races in the 2021 NASCAR Cup Series.

SuperDraft Inc has selected Remark Entertainment, a division of Remark Holdings, as its exclusive marketing partner. To support SuperDraft’s vision of providing the best DFS experience, Remark Entertainment will be responsible for developing a brand identity by managing and leading the digital and offline marketing efforts on SuperDraft’s behalf.

International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a four-year contract extension with the Kentucky Lottery Corporation. As per the deal, IGT Global Solutions will continue providing its iLottery platform and mobile app, and add engaging new IGT PlayLottery content to the Lottery’s existing digital games portfolio.

Loto-Québec has extended its existing contract with Pollard Banknote Limited. The original contract term started in February 2014, and under this extension, Pollard Banknote will continue to serve Loto-Québec as the primary supplier of instant ticket games through 31 January 2022.

Integrated payments provider Paysafe has announced an expansion of its long-standing partnership with the Virginia Lottery, which will see it leverage the affiliate marketing expertise of Income Access, Paysafe’s marketing technology and services provider. The Virginia Lottery, which already uses Paysafe’s payment processing services, will utilise Income Access’ proprietary software and affiliate management services for its upcoming iLottery affiliate programme.

New Appointment

Ontario Lottery and Gaming Corporation (OLG) has announced the appointment of Pinder Basi as its new Chief Financial Officer. Prior to joining OLG, Pinder served as the Executive Vice President and Chief Financial Officer at Mastermind Toys.

New Acquisition

Sports media company FA Media LLC (Alarm Sports Network) has announced the acquisition of fantasy sports aggregation website FantasyRundown.com. The financial terms of the deal were not disclosed.

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Industry News

Wazdan schedules three-stage Network Promotion campaign for summer

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The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.

Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.

The promotion will use Wazdan’s Mystery Drop™ and Mystery Multiplier™ Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.

Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot™: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown™: Empire of Gold (6th August).

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.

“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”

The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Casino Content

ICONIC21 launches Football Cup-branded casino games and debut network tournament

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ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.

The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.

For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.

Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.

The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.

That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”

The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Ambassador

Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

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CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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