Latest News

Reflex Gaming to leverage Yggdrasil’s Gigablox™ mechanic

Published

5 years ago

February 3, 2021

Reading Time: 2 minutes

YG Masters partner Reflex Gaming has signed an agreement to incorporate Yggdrasil’s popular proprietary mechanic Gigablox within its future games development.

Yggdrasil’s proven Gigablox framework enables dynamic reels to spawn gigantic blocks up to 6×6 stacked. Besides leading to potentially massive wins, the mechanic also enables GigaBlox battles, a truly innovative gaming experience.

Reflex Gaming joins DreamTech Gaming and Bang Bang Games to become the third YG Masters partner to sign up to Yggdrasil’s framework agreement following the launch of the new offering late last year.

Yggdrasil’s framework offering is part of its innovative YG Masters program, enabling studios to create and distribute gaming content using its revolutionary GATI technology. GATI is a preconfigured, regulation-ready development toolkit. It allows studios and game developers to apply standardised technology to develop and distribute games around the world.

Three of Yggdrasil’s mechanics, Splitz and Gigablox, are available to partners to use within their content creation to help drive player engagement and retention levels.

Reflex Gaming joined YG Masters in June last year, with the studio’s first game, Moley Moolah, released through the program in November 2020.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “By offering our proven mechanics to our YG Masters partners they can launch new games knowing they will appeal to global players. YG Masters help our partners rapidly develop content for distribution to our vast operator network, while within our framework offering, studios can elevate their portfolios even further.

“Our partnership with Reflex Gaming is going from strength-to-strength and we are excited to see the upcoming titles they will deliver with the Gigablox mechanic to further fuel their success.”

Mat Ingram, CPO at Reflex Gaming, added: “Through the YG Masters program, we have been able to streamline the development process, allowing us to focus on the game design and enabling us to launch exciting titles to a new audience. We have a full game launch schedule for 2021, with some epic releases coming.

“We are really impressed with what Yggdrasil has done on their games using these mechanics. Our game design team already has ideas on how to deploy these clever slot mechanics on our own upcoming games.”

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

4 hours ago

February 20, 2026

Wladimir P.

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

13,000+ downloads
~100 streams showcasing the project (~200,000 viewers)
50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

4 hours ago

February 20, 2026

GamingAmericas.com

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

13,000+ downloads
~100 streams featuring the project (~200,000 viewers)
50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.