Latest News

Parimatch CPO: ‘We want to become a Netflix in the gambling world.’

Published

5 years ago

January 26, 2021

Reading Time: 4 minutes

Parimatch is building a technological entertainment platform that’s changing the face of the betting industry. The company’s goal is to move away from the classic idea of the bookmaker and become a gaming and entertainment platform. The company made its first move in the fall when it presented the new game Footboss. Parimatch CPO Sergey Berezhnoy explains how a simple session-based game is about to change the way we think of betting forever.

Footboss: the concept

The ultimate aim of Footboss is to free ten major football stadiums from the grip of invading giants. The game’s key character is the coach, whose daily task it is to train his players to take winning penalties and practice unconventional tactics.

At first glance, the game seems simple, but with every new session, players discover new ways of enhancing their skills along with their chances of winning. Randomly distributed rewards and tasks give the journey unexpected twists—always expect the unexpected: different objects, different quests, and different heroes. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”

By playing Footboss every day for just five minutes, you can upgrade the skills of your football team, learn about the vulnerabilities of your giant rivals, notch up victories, and win real prizes — Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, to name but a few.

How Footboss Refreshes the Betting World

Footboss was proposed as an exciting alternative way to promote Euro 2020. Apart from focusing on high odds, bonuses, and competitive margins, we decided to give players a variety and new emotions.

Gamification and betting is not an entirely new approach. Even the official APL app has a built-in fantasy league that mixes reality and the virtual world.

We went one step further and came up with something similar games don’t do—we intertwined the game world with the real world of football. We wanted players to have fun creating their own football story.

Thanks to Footboss, players have been returning to Parimatch not only because they want to place bets or check out the odds but also to take a break, win a match or two and get a prize in the process. The game is session-based for a reason: players don’t get stuck playing it. After a couple of boss fights, it’s easy to get straight back to whatever you were doing.

Footboss as a non-trivial bonus for players

Footboss isn’t about money; it’s more about emotions and brand loyalty. The game is entirely free. To get started, all you need is an account with Parimatch. For the gameplay, we chose the “free to play” model: the more you play, the more you progress for free. In this model, the player’s status isn’t essential—what matters is the desire to play.

We wanted Footboss players to experience new emotions when interacting with the platform. On top of emotions, we integrated loot-box mechanics to add gifts that included prizes ranging from game equipment to iPhones and MacBooks.

Immersion in the game world and a new betting experience

Footboss is a refreshing experience that combines relaxed gameplay with a love of football. Together with their team, players create footballing history as they trek through the stadiums of Europe. Although the game is pure fiction, it is saturated with football: the top player on the team is Terminalaldo, a character very similar to the real Cristiano.

We presented the unique game’s fantasy world as part of the advertising campaign being prepared for Euro 2020. The transfer of playable characters to the semi-real cinematic world increased engagement a lot more because the gaming concept proved viable despite the cancellation of the championship.

In this story, betting is more of a bonus than a necessity. The coach offers to do additional tasks such as place a bet on Esports, football, hockey, or basketball. Involvement like this helps players to progress through the game faster and get in-game items, but they don’t have to.

Reaching the competitive audience segment

Footboss got into the segment of the audience that is driven by a desire to win: players immediately competed for the number-one rating. We noticed the race in the rankings and decided to give motivated players more opportunities to prove themselves through in-game quests.

Game launch results

Over 100,000 players participated in the first version of the game, where they fought over 1,000,000 battles and completed more than 350,000 quests. For the 36 days of the promotion, players opened 405,834 loot boxes containing hundreds of real prizes from Parimatch.

Despite Footboss being session-based and designed for five minutes of gameplay, some players scored 10 hours of game playing and completed the game four times.

We consider the launch a success because we’ve given players new experiences, expanded the platform’s capabilities, and identified growth points for interaction between games and betting.

Entertainment platforms are the future

In the first test run, we only tried out ten percent of the game mechanics from our arsenal. So far, we’ve built a conditional “stadium” where new battles will unfold: new seasons and championships, quests, stories, characters, and content. We will also integrate other sports and gambling.

We are planning to add new mechanics such as PVP so that players can compete against each other. The PVP format will enhance the engagement and the variety of gameplay through fight emotions, new team lineups, item sets, and tactics. We are also thinking about integrating actual events from the world of sport connected with betting promotions.

COVID-19 has affected the whole world and has become a powerful impetus for betting to move forward. Parimatch is moving beyond the classic competition model—we’re already building a gambling entertainment products. Thanks to the game integrations, we are changing the perception of betting and giving players new emotions.

Parimatch is continuing along the path of innovation in the betting field and is already introducing exciting new approaches to gambling.

BGaming

BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification

Published

43 minutes ago

October 14, 2025

George Miller

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Reading Time: 2 minutes

Rapidly expanding content provider shows commitment to responsible gambling in Italy ahead of SiGMA Rome

Popular iGaming content provider BGaming solidifies its position in Italy with a refreshed game classification system and a new local social initiative. As part of its growing commitment to the Italian market, BGaming has made a significant financial contribution to San Patrignano, a local non-profit organisation supporting people struggling with gambling and other addictions. The donation will help fund the community’s recovery programme dedicated to the rehabilitation of people with gambling addiction, reinforcing BGaming’s focus on responsible gaming and customer well-being.

San Patrignano’s long-standing rehabilitation programme helps individuals rebuild their lives through professional guidance, education, and strong community support for both participants and their families.

This initiative follows BGaming’s recent acquisition of a licence in Italy in March 2025, highlighting the company’s ongoing efforts to build a sustainable and socially responsible presence in the region.

Alongside its social commitment, BGaming has also introduced a new classification of its gaming portfolio, designed to reflect the studio’s diverse and player-oriented approach. The refreshed structure divides its titles into three key categories: Casual, Classic, and Entertainment.

The Casual category features fast, easy-to-play titles that typically provide shorter playing sessions and high engagement rates. Top performers in this category include hits like Aviamasters, Plinko, Plinko 2, Balloon Mania, Golden Piñata Hold & Win, and Winter Fishing Club.

The Classic category includes more traditional slot games, featuring classic gameplay mechanics and low to medium volatility. Popular games in this category include Burning Chilli X, Hot Chilli Bells, Lady Wolf Moon, and Fruit Million.

Finally, there is the Entertainment category, featuring high-volatility games characterised by their advanced gameplay features, bonus buy options, and strong appeal to streamers. Headliners in this category include Snoop Dogg Dollars, Merge Up, Bonanza Billion, Aztec Cluster, Wild West Trueways, and the iconic Elvis Frog series.

Those interested in discussing what BGaming has to offer can visit the company at booth 2049 during SiGMA Rome, which takes place from November 3rd to 6th.

Olga Levshina, CCO at BGaming, said, “Italy is an incredibly important market for us, and we are proud to strengthen our presence here not only through innovative content but also through meaningful action. Our partnership with San Patrignano reflects BGaming’s belief that entertainment and responsibility must go hand in hand.

At the same time, the refreshed game classification provides both our partners and our players with more clarity on what to expect from each game. We are excited to showcase the diversity of BGaming products and meet potential partners at SiGMA Central Europe.”

The post BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification appeared first on European Gaming Industry News.

Latest News

Peter & Sons Goes Live with Svenska Spel’s Digital Casino Platforms

Published

44 minutes ago

October 14, 2025

George Miller

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Reading Time: 2 minutes

Svenska Spel Sport & Casino and MomangCasino carrying Peter & Sons games

Award-winning game studio Peter & Sons’ compelling catalogue of titles is now live across Svenska Spel’s digital casino platforms.

Players at the Swedish state-owned operator’s flagship brand Svenska Spel Sport & Casino and casino-only brand MomangCasino can now sink their teeth into weird and wonderful Peter & Sons titles like Barbarossa, Blood Club, Ghostfather Awakened, Potion Power, Dig It, Sand of Destiny and Epic Hellas.

There’s no bigger name in gambling in Sweden than Svenska Spel, which has been operating in one form or another since 1939 – for much of that time as a state-owned operation. Its digital operations began in 2019 with the liberalization of the market, and it remains a leading brand in the country today.

Svenska Spel operates multiple verticals such as, online casino, sports betting, bingo, and poker brands, each with a firm focus on security and consumer protection.

Peter & Sons, meanwhile, has been wowing the industry with a succession of titles that are rich in humour and storytelling and employ world-class artists, mathematicians, and musicians. With influences ranging from comics and cartoons to cult books and movies, the studio is building a body of uniquely-styled, high performing games that are like nothing else on the internet.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’ve always believed casino games should feel like stepping into a comic book or cult movie — full of oddball characters, humour and adventure. Teaming up with Svenska Spel means even more players can join the ride, and we can’t wait to see them dig into our weird and wonderful worlds.”

Niklas Örtbrant, Head of Casino at Svenska Spel said: “Our players love discovering something new, and Peter & Sons’ games are anything but ordinary. Their unique approach to game design adds something fresh and exciting, and we’re delighted to bring their titles to our casino platforms.”

The post Peter & Sons Goes Live with Svenska Spel’s Digital Casino Platforms appeared first on European Gaming Industry News.

Breakout

Nolimit City plans its perfect escape in its latest release, Breakout

Published

44 minutes ago

October 14, 2025

George Miller

nolimit-city-plans-its-perfect-escape-in-its-latest-release,-breakout

Reading Time: 3 minutes

The authorities thought they’d finally locked away The Syndicate, the most notorious crew of fugitives in history. But in Nolimit City’s latest release, Breakout, not even a maximum security prison can hold them. This jailbreak-themed slot adds to the list of this year’s releases; Dead Men Walking, Tsar Wars and Kill Em All.

Syndicate Multiplier

The maximum security prison features a 4-4-4-4-4 reel setup with three Multiplier screens on the right side of the reels which show the Syndicate Multiplier for each of the high paying symbols. When one or more Syndicate Multipliers land they will transfer the multiplier onto all of the same high paying symbols. Syndicate Multipliers are not additive and they apply to the total line multiplier. Multiplier levels for high paying symbols are 2x, 3x, 5x, 10x, 25x, 50x and 100x.

Chain Reaction Respins

Every great escape sparks a Chain Reaction! Landing at least 6 high-paying symbols of the same kind triggers Chain Reaction Respins. During respins, high paying symbols that are triggered will remain sticky on their position. Every Bonus symbol that lands during the Chain Reaction Respins will be collected and contribute to advancing towards the bonus round.

Breakout Spins

Every escape plan needs resources from the outside. Landing 3 Bonus symbols will trigger 7 Breakout Spins. In Breakout Spins, Syndicate Multipliers are persistent between spins. Landing an additional Bonus symbol, awards 3 extra spins. Landing a second Bonus symbol will upgrade any remaining Breakout Spins to Clearout Spins along with any accumulated multiplier levels from high paying symbols from Breakout Spins. At the time of the upgrade, the number of remaining spins are added as multipliers to a randomly selected high paying symbol.

Clearout Spins

Sometimes the only way out takes some extra effort. Landing 4 Bonus symbols will trigger Clearout Spins. It starts with 1 life for each high paying symbols, Syndicate Multipliers are persistent and Chain Reaction Respins behave the same as in the base game.

When a Kill symbol lands, it will reveal either a high paying symbol or a miss. If a high paying symbol that is active on the reels is revealed on the Kill symbol, it will be removed for the rest of the spins. Once a high paying symbol is eliminated, it will no longer appear and its multiplier will transfer to the highest paying symbol that is still active.

When the Kill symbol lands and the last high paying symbol is killed a respin is awarded. All instances of that symbol will remain sticky. The Chain Reaction Respin is triggered regardless of how many of the last high paying symbols there are on the reels.

Nolimit Boosters

Before you make a run for it, stock up on these Nolimit Boosters:

Bonus Chase – 4 times more likely to activate Breakout or Clearout Spins.
Syndicate Multiplier – Guaranteed a random Syndicate Multiplier on each high paying symbol.
X100 Syndicate Multiplier – Guaranteed a x100 Syndicate Multiplier on each high paying symbol.

God Mode

The most important part of every escape is the getaway plan and in Breakout, that’s God Mode. This God Mode works a bit differently to previous versions like the ones found in Nine To Five and Outsourced. Landing 3 Max Win symbols guarantees a win. When landing 3 Max Win symbols will trigger a respin and any other additional symbol that lands will retrigger a respin until a total of 5 Max Win symbols land. Based on the number of collected Max Win symbols the reward will be as follows:

3 Max Win symbols – 1,000x the base bet
4 Max Win symbols – 2,500x the base bet
5 Max Win symbols – 20,000x the base bet

Sleep well, you’re going to need energy for this one. Breakout has a maximum payout of 20,000x the base bet. Breakout is rated as “Highly Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “Who doesn’t like a good escape story? Especially when the escape in question involves an action packed plan.The Syndicate are back, breaking out in true Nolimit fashion with Chain Reaction Respins, Syndicate Multipliers, and the glorious return of God Mode. And yeah! God Mode has a cool little easter egg in this one. Hint: It’s me!”

‘Breakout’ will be available to all Nolimit City partners on October 14th, 2025.

The post Nolimit City plans its perfect escape in its latest release, Breakout appeared first on European Gaming Industry News.