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Leonid Pertsovskiy, Chief Executive Officer at Betby, discusses the changing face of the US sports betting market as we head into 2021

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Is the US sports betting market maturing as expected in a post-PASPA world?

I don’t think there were any expectations as to how the US sports betting market would develop. Everyone understood that if and when legal sports betting occurred across the United States, it would become the largest and most attractive regulated market for players and providers alike.

We’re also seeing a knock-on effect around the world, with companies pivoting their plans to focus on entering the United States ahead of Latin America, Europe or Asia. However, when we talk about the US, we’re not talking a singular market but 50 states with different regulations and different legal approaches. This means that while there are more challenges faced, there are also significantly more rewards. One state, such as New Jersey, can bring in more revenue for a betting company than half of Europe if entered correctly. Regulators in the US immediately set the bar very high for the level of compliance, which can scare off small companies because the process isn’t easy or cheap.

Often, expensive compliance specialists are required, which can give the impression that the market is more accommodating to ‘big business’ rather than disruptors. However, we’re seeing a lot of start-ups and Silicon Valley tech businesses start working on betting data and sports feed products. It will most likely be two to three years before they catch up with ‘Old World’ companies that have significant experience with betting products.

This puts investors into the American market in a difficult position. They will spend more money and time creating their own solutions if they ignore the existing technology companies and their expertise.

Is the sustained regulation of states vital to continued growth in the US, or is the lure of exclusive ‘sports betting states’ such as New Jersey the way forward?

It is only a matter of time before the vast majority of states introduce their own rules to legalise and regulate online betting. The more unified that regulation is, the more efficient the industry as a whole will be. If companies have to engage in development and jump through new legal hoops with every state it becomes a time-consuming and costly process.

Equally, instead of focusing on developing products, bringing innovation and optimising offerings for the US audience, companies will be spending resources meeting regulatory requirements. While it is important to protect players, convoluted legislator demands can be significant hurdles in a fast-paced industry.

It’s not to say it is a barrier to entry or development, but a smooth, sustained roll-out of regulation across the states will enable fast-paced maturation of one of the most exciting territories in the sports betting world.

What will be the next innovation for sports bettors in the States?

The first ‘innovation’ will be a change in mindset in the US, allowing or attracting innovative European companies to partner with not just the big beasts of land-based casino, but with the entire industry. Companies such as ourselves have enough technological and product developments that would appeal to the American end-user while also offering something really new to the market.

As competition increases in the market and the player pool grows, competition will change focus from a ‘speed of entry’ centric market to technology and efficiency. Operators who take this into account now and uses the latest innovations and developments will be in a prime position to capitalise on this. Moving away from a reliance on legacy technology and creating agile, player-friendly betting environments will allow them to be more reactive for the challenges and opportunities that will occur in the American market in the near future.

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BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.

During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.

Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.

This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.

Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.

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BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE

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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.

The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”

With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.

To find out more about BETBY, visit: https://betby.com/

The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.

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BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM

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BETBY, the innovative sportsbook provider, has entered into a new partnership with Broadway Platform, a leading operator that manages over 30 online platforms while also delivering bespoke B2B services and B2C brands worldwide. As part of the deal, Broadway Platform will integrate BETBY’s award-winning sportsbook solution across its portfolio.

Through this collaboration, Broadway Platform will gain access to BETBY’s comprehensive sportsbook, featuring 500,000+ events per month, 8,000+ betting markets, and coverage of 125+ sports and 50+ esports disciplines.

The agreement also includes Betby Games, BETBY’s proprietary esports feed, which delivers 400,000+ live matches per month across 25 sports simulations with 100% video coverage, as well as AI Labs, a full suite of AI-driven sportsbook tools. With dedicated modules for odds creation, risk management, UX optimisation, and operations, AI Labs empowers operators with real-time insights, personalisation, and operational efficiency.

The Broadway Platform project is supported by SPRIBE, a leading iGaming company recognised for its innovative products and next-generation, mobile-first gaming experiences that resonate strongly with modern players. SPRIBE has made a significant impact on the online gaming industry, and its involvement underlines the ambition and innovative spirit of the collaboration.

Broadway Platform’s move to partner with BETBY underscores the supplier’s commitment to innovation and scalability, while strengthening its focus on the Asian-facing market, where it has been actively localising its solutions to meet regional demands.

Stefanos Karakidis, Business Development Director at BETBY, commented: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”

Giorgi Tsutskiridze, Chief Commercial Officer, added: “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”

The post BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM appeared first on European Gaming Industry News.

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