Canada
No Negative COVID Effects on NFL Betting Action
Leading price per head sportsbook software company PayPerHead.com recently announced that the coronavirus pandemic had no adverse effects on the amount of revenue their agents have acquired since the start of the 2020 NFL Season. In doing so, the software company echoed statements from other sportsbook organizations.
In hindsight, sportsbooks should have expected muted effects from the coronavirus pandemic. Before the NFL season began, the American Gaming Association released a national survey of expected sports betting activity for the 2020 National Football League season.
The survey showed that an estimated 33.2 million adults living in the U.S., that’s 13% of the population, planned to wager on NFL games. 20% of those surveyed, around 6.6 million, said they were wagering in brick and mortar, physical sportsbooks.
8.6 million adults, 26%, said they’d make what the industry calls casual bets, wagers in pools, in fantasy contests, or by purchasing squares. Another 50% said they’d bet with friends, family members, or coworkers.
In 2019, 18% said they’d wager in a physical sportsbook. Among the three categories, brick and mortar establishments are the only ones that saw their expected football sports betting activity rise. Expectations for casual bets, fantasy contests, pools, and squares, was down from 31% in 2019. Last year, 53% said they’d wager with friends, family, or coworkers.
The category where expectations rose the most was NFL bets on online platforms. 34% said they’d make a bet through an online sports betting platform. That was up 5% from 2019. So far, the numbers have proven correct.
If anything, the pandemic has caused NFL wagering handle on sites like those that Payperhead.com agents run to increase. The company stated that the rise in betting across all sectors, sports, live dealers, digital casinos, and racebooks saw a bump this year.
Nate Johnson, PayPerHead’s Product Manager, said about the NFL bolstered betting action. “Once the National Football League said they’d start their season on time, our agents saw an influx of future bets on things like league MVP and the Super Bowl.”
Now over ten weeks into the season, agents have witnessed no drop-off in football betting action. “People are at home all the time. Although Netflix, Hulu, Disney+, etc., have a lot of content, there’s only so much sports bettors can take. As long as the NFL plays games and as long as those games are on television, players will bet on pro football, which means our agents will profit.”
SOURCE PayPerHead
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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