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YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments

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  • iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and reduce player churn.

TrueLayer, the leading technology company building financial infrastructure that’s open to any business, anywhere in the world, today revealed the results of its latest research, produced in association with YouGov, into the future of iGaming payments.

The research surveyed over 3,000 regular online gamblers across major European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention and safeguards.

It revealed five significant trends:

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  • Players want fast payments: Rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their gaming operators accordingly. Our survey shows that, in 5 out of 6 markets surveyed, players consider fast withdrawals to be in their top two priorities. Compare this with “A good sign-up offer for new customers” – the bounty that has occupied marketers for so long – never making it into a country’s top five priorities.

“What’s better than your player not having to wait to deposit their money and play, or withdraw their winnings? That’s the best experience you can give them,” commented Christian Reinheimer, Head of Payments Strategy, LeoVegas.

  • Instant withdrawals improve brand trust: Instant withdrawals increase deposits, while slow or problematic withdrawals are a key source of frustration, complaints, bad reviews – and ultimately churn. Almost two thirds of respondents said they were more likely to trust a gaming service that offered withdrawals and deposits (64%). While more than half (55%) said they were likely to switch to an online gaming service that offered instant withdrawals.

“Players who have access to faster withdrawals are loyal, highly engaged customers who deposit more regularly,” commented Natalie Dunne, Head of Payments, Paddy Power Betfair.

  • Players want to pay by bank transfer: In the UK, Germany and the Nordics around 7 in 10 players use bank transfer to pay into a gaming service. Pan-European gaming brands to be mindful of the fact differing cultural preferences across the continent, as card payments still dominate in France, Italy and Spain.

  • Onboarding needs to be fast and simple: For all online services, the onboarding challenge is simple, the customer has not yet experienced your service, so they are easier to lose. The trend is towards seamless and frictionless signups. In total, around two thirds of our respondents (65%) said they would not tolerate a signup process which lasted more than five minutes.

  • Players choose operators that support responsible gambling: Our research shows that online gaming operators who promote responsible gambling by including tools like spending caps are more popular than those without sophisticated limits. Around two thirds (65%) of players across are likely to use a site that promotes responsible gambling by setting spending caps and limits.

“The research findings clearly show that improved payment options are a key driver for players, whether they are choosing a new gaming provider, allocating deposits or deciding to move on. It delivers a clear message to operators that as players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing,” commented George Davis, Product Lead for Payments at TrueLayer.

For operators that means implementing more robust, instant pay-in and payout capabilities, or face increased player churn. True loyalty, the sort that causes customers to genuinely recommend a brand to their friends, comes from one thing only: exceptional customer experience. That includes everything from dispute resolution through to technical reliability and confidence in payments.

Open banking can play a crucial role, delivering new payments approaches to the iGaming market. It also presents an opportunity for operators to differentiate and drive customer customer loyalty through rapid deposits and withdrawals; a trusted white-label payment experience; and tailored responsible gaming protections.

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“iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and higher player stickiness,” added Davis. “Open banking is also a positive move for responsible and sustainable gambling, since banks can control their limit allowance, and any interactions via open banking APIs will enforce those allowances.”

About the Research methodology

The report presents the findings from a survey, conducted by YouGov, into the habits of users of online gambling/betting services. It focused specifically on attitudes to signing up to a service, as well as the ways in which they transfer money in and out of their gaming accounts. We conducted over 3,000 interviews, during October 2020. Data was gathered across six European markets: the UK, Germany, France, Spain, Italy and the Nordics (Sweden, Finland and Norway) with a minimum of 500 interviews in each territory.

For the purposes of this survey, online gaming refers to a breadth of online gambling activities, including sports betting, casino games (from slots to poker), bingo and lotteries. All respondents use online gambling / betting sites at least once every couple of months.

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Elantil expands online marketplace with Sumsub partnership

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Game-changing platform solutions provider joins forces with a full-cycle verification platform to improve operators’ customer onboarding and fraud prevention measures

Elantil, the pioneering iGaming platform solutions provider on a mission to redefine how operators and suppliers work together, has announced it has expanded the range of services available via its innovative online marketplace by forming a new partnership with Sumsub, a global full-cycle verification platform.

Offering advanced verification and compliance solutions that support the entire customer journey, Sumsub is a revolutionary product in the iGaming industry that’s capable of verifying users, businesses and transactions while helping manage cases and assisting operators with their fraud prevention.

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Built to handle every conceivable ID verification from a single, easy-to-use dashboard, Sumsub offers a true turnkey solution that can be used to orchestrate code-free checks at any stage of the customer lifecycle, resulting in the highest-scoring anti-fraud protection and pass rates globally.

Following the addition of Sumsub’s services to Elantil’s Marketplace, operators will now be able to access the company’s powerful data and document verification platform via a simple one-click integration, with Elantil empowering operators to reach out to the supplier directly to form their own agreements.

Not only does this ensure that Elantil never dictates the length or terms of any contracts, but it also means that clients avoid any additional charges by cutting out the middleman, making it a simple and cost-effective solution that puts complete control back into the hands of the operator.

To benefit from Sumsub’s full-cycle verification platform, operators simply need to submit their request to the supplier and once a deal has been signed, Elantil will take care of all the rest by providing the operator a place where they can configure the credentials they need to enjoy an easy plug-in-and-play integration.

John Debono, Chief Technical Officer at Elantil, said: “Rather than being a run-of-the-mill game aggregation service, Elantil’s Marketplace is an open space where operators can connect with best-in-class content suppliers, no matter what it is they’re seeking. By adding Sumsub’s comprehensive solutions to our growing list of services, we can help improve our clients’ customer onboarding and fraud prevention, and all at a more reasonable price point than our competitors.”

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Kris Galloway, Head of iGaming Product at Sumsub, added: “At Sumsub, we’ve always believed there’s a smarter way to tackle iGaming’s trickiest challenges, and just like Elantil, we’re not here to follow the rulebook – we’re here to rewrite it. Unlike clunky, monolithic systems, our full-cycle verification platform is built to safeguard the entire player journey, ensuring robust fraud protection and compliance without compromising user experience and pass rates: it is compliance and fraud protection that actually works for the business, not against it. We’re also very excited to connect with Elantil’s clients and help them scale securely, smoothly, and, just like Elantil, with the freedom to focus on growth.”

The post Elantil expands online marketplace with Sumsub partnership appeared first on European Gaming Industry News.

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QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards

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Emerging-markets gaming aggregator scoops prestigious prize at key East African summit in Tanzania

QTech Games, the leading game aggregator for all emerging markets, has won the Leader in Online Casino award for 2025 at the annual Sports Betting East Africa (SBEA+) Summit in Dar es Salaam, Tanzania, fending off strong competition from other leading lights, such as Pragmatic Play, SA Gaming and DST Gaming.

This sought-after award is perennially given to the best all-round online casino platform provider in the African space, one that has tailored innovative solutions for the East African igaming industry over the past 12 months and excelled in user engagement and sustained growth.

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These SBEA+ Eventus Awards always recognise excellence and advancements in the East African igaming and sports betting sector. And this year was no different, celebrating a plethora of pioneers from outstanding operators, through progressive technological innovators and regulatory leaders, and on to distributors with the requisite scope and localised expertise to reliably ensure the provision of the most engaging and varied content for the planet’s second-most populous continent.

QTech Games’ CEO, Philip Doftvik, said: “We’re thrilled to have walked off with another notable award for the best overall digital casino provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa.

“This win is testimony to our diligent team at QTech, and to the constantly growing group of innovative suppliers that our offering represents. It’s a truly collaborative effort. We’ve made our name as the go-to aggregator for emerging markets and we remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond.”

The post QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards appeared first on European Gaming Industry News.

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Blueprint Gaming™ embarks on a road trip to remember in Dumb and Dumber™ Route to Riches

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UK’s leading slot studio dazzles with latest addition to its iconic portfolio of multi-genre IP titles

Blueprint Gaming™ flexes its branded game heritage with its latest release, Dumb and Dumber™ Route to Riches, where the beloved Harry and Lloyd are on hand to guide players to victory via an exciting, revamped game trail.

Boasting hilarious antics and cash-filled surprises, the cash collect system during base play is complemented by a ‘Pull Over Harry!’ feature, which can be randomly triggered during any spin. Two modifiers are then awarded, offering one of three bonus symbols or additional wilds to boost the chance of winning combinations.

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When initially entering the goofy adventure, the cash collect feature is active, with players able to benefit by landing a cash collect icon on reels one or five alongside a money prize icon. Fortunate road trip seekers who navigate the entire trail will benefit from the coveted Route to Riches feature.

The concluding feature of the trail will see the iconic Mutt Cuts in action with Harry and Lloyd collecting a vast amount of cash prizes before driving into the sunset.

Three scatter symbols hold the key to the Road Trip Bonus with Road Open, Golden Mutt and Route to Riches icons awarding an array of modifiers, including access to Route to Riches and increased free spins.

Blueprint Gaming’s latest title showcases its boundless capacity for developing first-class content based on a multi-genre IP that crosses cinema and multimedia platforms.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming™, said: “As well as meticulously crafting additions to our iconic series, innovating with brand new titles is just as imperative, and we are thrilled to release this feature-filled adventure courtesy of Harry and Lloyd.

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“We know how strongly mechanics and features such as cash collect and money trails work with our global player bases. By elevating them with a universal IP, we are confident we have a road trip players will be eager to return to. Plenty of eye-catching releases await from our jam-packed summer roadmap!”

Click here for more on Dumb and Dumber™ Route to Riches

The post Blueprint Gaming™ embarks on a road trip to remember in Dumb and Dumber™ Route to Riches appeared first on European Gaming Industry News.

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