The luxury automaker goes all-in as it returns as a sponsor for the Esports Awards for the second year in a row. 

The Oscars of esports will take place on the 21st of November and play host to some of the biggest names in esports and beyond. 

The Esports Awards, the most prestigious night in the esports calendar, is pleased to announce luxury automaker, Lexus, is returning as a sponsor for the second year in a row marking its commitment to supporting the competitive gaming generation. This year Lexus will be the title sponsor and sponsor two awards including Esports Personality of the Year which will be presented by superstar DJ Steve Aoki, and Streamer of the Year which will be handed out by WWE legend Xavier Woods.

Lexus and Esports Awards will also work together on exclusive content pieces which will be shown during the main ceremony. This year’s Esports Awards will be a unique and immersive virtual event going beyond what has been seen in the space. The Esports Awards partnership with Lexus began back in 2019 as the brand made its first steps in the esports space with a glamorous edge. Lexus provided a selection of supercars from the likes of Black Panther and Men in Black International films as well as the GS F10th Anniversary Edition which took center stage at the main ceremony at Esports Stadium Arlington.

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“As competitive gaming continues to grow in popularity, Lexus is proud to return to the Esports Awards and go all-in as title sponsor,” said Lisa Materazzo, vice president of Lexus marketing. “This year’s virtual Esports Awards will be an extraordinary opportunity to come together and create memorable moments while celebrating the industry’s best.”

“2020 has been a challenging year for a number of businesses and events in particular. While we would have loved to produce a physical event to showcase the industry’s talent and celebrate a milestone year, we now have the opportunity to create something completely unique in the digital space in which we thrive. Our team has embraced the unique challenge and working with Live CGI, created a truly ground breaking show in the Unreal Engine. It’s great to have Lexus supporting the space and recognising the potential and significance of a digital event that can reach millions globally. It also speaks volumes to double down on esports after a successful 2019 activation at the Esports Awards 2019, at the Esports Stadium, in Arlington, Texas. The awards celebrate excellence and to us, Lexus represents excellence in luxury cars making them the perfect fit as a title sponsor,” said Michael Ashford, Managing Director, Esports Awards.

2020 marks a landmark year for the Esports Awards as it celebrates its fifth year of recognising and celebrating esports excellence. Regarded as the Oscars of esports, the ceremony plays hosts to some of the biggest and most coveted brands, teams, organizations, and personalities that the industry has to offer. This year’s event will be a truly unique virtual showcase that will incorporate all the usual prestige while providing an evening of unforgettable memories. With a total of 37 awards available across both the Esports Awards Prelude and Main Event, viewers will have access to more content than ever before. A recording-breaking 5.1 million votes were counted for this year’s event.

This year the Esports Awards has joined forces with Esports Insider to create the Esports Assemble, four days of best in class B2B content which will provide unparalleled insights from the biggest brands and industry thought-leaders. Esports Assemble will take place from the 18th-21st November and play host to ESI Digital Winter, Esports Awards Expo before concluding with the Esports Awards ceremony. Tickets for Esports Assemble are available now at Esports Awards and Esports Insider and start at £75.

The 2020 Esports Awards officially kicks off on live on Twitch on Friday 20th November with the Esports Awards Prelude at 9:00pm GMT / 10:00pm CET / 13:00pm PT and will culminate with the glamorous main event on Saturday 21st November at 9:00pm GMT / 10:00pm CET / 13:00pm PT.

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