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Inspired’s Virtual Melbourne Cup Was A Success

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The inaugural Lexus Melbourne Cup The Race of Dreams televised across Australia 

Three-time Melbourne Cup winner Makybe Diva was the official winner of the inaugural “Lexus Melbourne The Race of Dreams” created by Inspired Entertainment, Inc. for the Victoria Racing Club (“VRC”).  The thrilling virtual race pitted 24 past champions of the Cup against each other in a live broadcast across Australia on Network 10 ahead of the 2020 Lexus Melbourne Cup on Tuesday, November 3, 2020.

Commemorating 160 years of Australia’s greatest race, Inspired’s ultra-realistic computer-simulated representation of the Cup pitted legendary Melbourne Cup winners head-to-head using a complex algorithm to decide the actual race result, answering the age-old question – who is the ultimate Cup champion?  In her signature style, Makybe Diva came up from deep in the field to take the win over Phar Lap in the home straight.

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“Melbourne Cup champions such as Phar Lap, Carbine, Makybe Diva, Saintly and Might and Power captured public attention, won our hearts and have all become legends in their own right. It is always uplifting to remember and celebrate those monumental achievements,” said VRC Chairman Amanda Elliott.  “In my lifetime I have been fortunate enough to witness some incredible Cup victories, none more impressive than Makybe Diva winning her third Cup in 2005. Creating a virtual race to compare recent winners to those of the past was fascinating and has generated some robust and entertaining debate.”

As the pioneer of Virtual Sports, Inspired has re-created the action of the world’s most popular sports for more than a decade.  Inspired has famously created virtual versions of the Cox Plate in Australia, Kentucky Derby in the U.S. and the Grand National in the UK. All of these events were broadcast on national television with millions of viewers, proving that Virtual Sports are realistic enough to take center stage.

“Our goal was to make the race look realistic and be exciting for all the Australian’s watching on television. It turned out to be an amazing race and a thrilling conclusion, coming down to the home straight,” said Steve Rogers, Inspired Chief Commercial Officer for Virtual Sports. “We’d like to thank VRC and its media partners for this opportunity to showcase our award-winning Virtual Sports and celebrate Australia’s racing history.”

Inspired’s Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries.  Watch the “Lexus Melbourne The Race of Dreams” at https://vimeo.com/474927229.  Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.

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WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING”

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Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.

Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.

“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”

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“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”

The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.

Maincard platform vision:

  •     Launch in <30 minutes — drag-and-drop, no code required
  •     End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
  •     15,000+ casino games & 1,000+ sportsbook markets out of the box

Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.

The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.

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Martin Pakula Named Chair of Crown Melbourne

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Crown Resorts has announced that The Hon. Martin Pakula will join the Board of Crown Melbourne, effective May 1, 2025, and will succeed Mr. Ian Silk, as Chair, from July 1, 2025.

As Chair, Mr. Silk has successfully led Crown Melbourne through a period of unprecedented remediation and transformation during the past two and a half years. Mr. Silk’s strong leadership through the organisation’s operational and cultural transformation, saw Crown Melbourne regain its licence from the Victorian Gambling and Casino Control Commission. To ensure a seamless transition Mr Silk will remain in his role until 1 July 2025.

As incoming Chair, Mr. Pakula brings a wealth of experience to the position, having previously served as Attorney-General, and Minister for Tourism, Sport, and Major Events in the Victorian government. He currently serves as Chair of the Australian Grand Prix Corporation.

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Crown Resorts CEO, Mr. David Tsai, said: “Martin’s appointment comes at an exciting time as Crown continues to focus on innovation and growth. I look forward to Crown benefiting from Martin’s extensive industry and leadership experience. I would like to express my sincere thanks to Ian for his exceptional leadership and the pivotal role he played in overseeing Crown Melbourne’s extensive transformation.”

Mr. Silk said: “It has been an honour to serve as Chair. I am extremely proud of what we have achieved over the past two and a half years, and I want to thank everyone at Crown Melbourne for their dedication and hard work. I’m confident Crown Melbourne will continue to thrive with Martin’s leadership.”

Mr. Pakula said: “I am delighted to accept the role of Chair at Crown Melbourne and to play a role in its exciting future. Crown is an iconic business that is a critical part of Victoria’s economy, tourism and entertainment industry.”

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TheLotter Australia: Exciting Changes to the US Mega Millions

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Big changes have arrived at the US Mega Millions lottery! From April 8, 2025, better jackpot odds, higher minimum prizes, an improved, built-in multiplier, and a modified Mega Number pool are available – making the game better than ever. To make these great changes possible, ticket prices increased from US$2 to US$5.

The revamped version of this lottery will feature a built-in Multiplier – 2x, 3x, 4x, 5x, or even 10x. The Multiplier will boost non-jackpot winnings based on the number drawn before the draw at no extra cost! As a result, the second-prize winnings could reach an incredible US$10 million. If the Multiplier concept sounds familiar, it’s because, before these changes, players had to pay extra to opt in for the Megaplier; however, the new Multiplier boosts winnings automatically! Moreover, the adaptation to the Mega Numbers pool will streamline the Mega Ball matrix and help form winning matches by reducing the amount of the total number from 25 to 24.

At TheLotter Australia, customers can purchase entries to US MegaLuck, where their selections are matched with an official lottery ticket in the corresponding US Mega Millions draw from licenced US Mega Millions retailers. Since US MegaLuck mirrors the original draw, the changes in April 2025 will apply to it as well.

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“It’s exciting to see Mega Millions evolving with major changes that make this popular draw even more appealing to both new and seasoned players. I’m thrilled that customers in Australia can enjoy the revamped game seamlessly through TheLotter Australia’s website and app. And when they win, the customers receive their full prize amount, before taxes are deducted,” said Piers Morgan, Director at TheLotter Australia.

Australians passionate about American lotteries can also join the US MegaLuck draw easily and securely at TheLotter Australia. When a customer wins, TheLotter Australia notifies them promptly. Small prizes are deposited directly into the customers’ accounts, while TheLotter Australia assists with claiming larger prizes.

The post TheLotter Australia: Exciting Changes to the US Mega Millions appeared first on European Gaming Industry News.

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