Latest News
Nextwave Multimedia launches World Cricket Championship 3 with slick animation and a host of new features
Now at 143 million downloads post Covid-19 lockdown
The wait is over and the stadium roars again!
Cricket fans have something to cheer for this month as Nextwave Multimedia Pvt. Ltd. which is a subsidiary of Nazara Technologies Ltd., a global gaming and sports media company, has announced the launch of the third installment of its AatmaNirbhar Bharat App Innovation Challenge winning mobile cricket game franchise, World Cricket Championship (WCC) which is currently at 143 million downloads.
So, if you were missing the actual cricket gaming experience, here’s your chance to play!
The game is now available on:
Google Play:
https://play.google.com/store/apps/details?id=com.nextwave.wcc3&hl=en_IN&gl=US
App Store:
https://apps.apple.com/au/app/world-cricket-championship-3/id1514775424
The latest edition is aimed at bringing the ultimate cricket experience for the fans at their fingertips. To bring the feel of the actual cricket stadium, international commentators Aakash Chopra and Matthew Hayden have lent their voices to the game.
Keeping the fans in mind the game has been polished with motion capture sequences, better controls, dynamic difficulty mode, a comprehensive career mode, women’s cricket and much more. The features were carefully curated after feedback from the fans during a 3-phase beta testing which saw over 4 million players taking part in it for 49 minutes daily on an average.
Continuing its dominance over the mobile cricket gaming space, the franchise boasts of 143 million downloads and with the latest version adding to the hype. WCC 3 has realistic graphics and an array of new features for cricket enthusiasts.
Says P.R. Rajendran Nextwave Multimedia Pvt. Ltd., Co-founder and CEO, “We are delighted to launch the much awaited third edition of the game. We got a good response from the fans during the beta phase and we have made sure everything was on point before the launch. The franchise has been successful and we are sure that the third edition with all its features will continue to attract fans as we work on bringing fresh features in the future.”
To add the dash of extra realism, the game has been infused with simulation of actual cricket, updated gameplay features like brand new controls, animations, real-time motions of athletes and professional cricketers, advanced artificial, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more.
Alongside, the League of Champs is a player bracketing system and dynamically scalable leaderboard in the game that slots players in a way that ensures higher degree of fairness. As players rank up by League Score, they gain higher rewards in a competitive system that manages millions of players. WCC3 uses artificial intelligence (AI) to track a player’s skills and dynamically adjusts difficulty for the player, creating a state of ‘flow’ that ensures players are always adequately challenged while not feeling overpowered. The AI balances aggression with safety based on the targets it needs to hit or chase. It smartly finds gaps in the field, and while bowling as well, it adapts field setups and customizes its deliveries to the user’s batting patterns.
The latest features which come into the game along with the launch are:
Women’s Cricket
As a tribute to the changing face of women’s cricket, WCC3 will feature women’s cricket. This is a new era for women in sports, and breaking all the taboos the emerging popularity of women’s cricket is all set to stir the mobile cricket market.
Player Name Presets
One of the best things about WCC3 is the ability to experience the pure thrills of cricket without stepping onto a pitch or into a stadium! Now users can simulate country teams with regional name flavours for all their favourite teams. No more tedious editing is needed every time you want to play as Australia instead of India. With Name Presets you’ll get access to regional squads that are mapped to your own in terms of performance and abilities. Have a few favourites in mind? Naturally you can also further customize these as you wish.
Hot Events
Much as we’d love to influence the outcomes of real matches, for most of us it’s restricted to watching and cheering on your favourite side. Not anymore. Hot Events are an exciting game mode, a live op that accurately simulates a match that has just concluded. Think you can make better decisions than the losing skipper? Now you can. Replay the events of the match and take your chosen side to victory!
World Tour
With all the lockdowns and travel restrictions, it’s hard to stay connected with the real world in a physical way. But through cricket you can. WCC3’s world tour puts you on a whirlwind path to glory by having you face off against the toughest cricketing countries on a play tour where you call the shots. Victors are rewarded with legendary kits and other goodies to further bolster their team strengths for the next outing.
Ashes to Ashes Series
Our take on an iconic series has made its way to WCC3. A true test of mettle for the cricket fan, play as your favourite side and battle it out in a time-honoured cricketing hallmark that has retained its popularity since inception. Victory here also comes with its own sweet rewards.
The game also features special features like international leagues, career mode and more which aims at giving the players a wholesome cricket experience, all in one title.
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B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Arcade Games
Hub88 partners with ZOOT Studios to bring next-generation instant games to operators
First-of-its-kind agreement sees video game-inspired instant content launched via Hub88’s aggregation platform
Hub88 has strengthened its content portfolio by entering a strategic partnership with ZOOT Studios, a new supplier producing high-quality interactive instant games for a global audience.
The agreement makes ZOOT’s debut portfolio of more than 55 releases available to Hub88’s vast network of operators, marking the supplier’s first major launch with an aggregator.
ZOOT Studios specialises in fast-paced instant games built around trends, social media-driven behaviour and striking visual design. Titles such as Dubai Chocolate Tower, Beer Pong and Sub Crush promise Hub88’s partners culturally relevant content that draws wide audiences, with support for both FIAT and crypto currencies.
As part of the deal, Hub88’s network will be among the first to access ZOOT Studios’ content, with Dice, Crash, Mines, Plinko, Sports, Tower and Arcade games tailored to the evolving preferences of digital-first players.
The deal demonstrates Hub88’s focus on versatility and its position as a must-have distribution partner to some of the industry’s most exciting emerging studios.
Jess Inglott, Head of Supplier Relations at Hub88, said: “ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”
Sean Ryan, CEO at ZOOT Studios, said: “We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”
The post Hub88 partners with ZOOT Studios to bring next-generation instant games to operators appeared first on Gaming and Gambling Industry Newsroom.
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